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    Blue Modern Company Profile Presentation

    Uploaded by

    Ngọc Hồ Hoàng
    The document provides information about a company called Banh my Co Xuyen including their team, action plan, selling strategy, marketing strategy, and analysis of the e-commerce status in Vietnam. The action plan outlines spending $5,500 in the first period to develop an app, website, and social media pages, then using subsequent periods for maintenance, discounts, and generating a profit of $3,850 over 4 periods. The selling strategy discusses using their own app or delivery apps. The marketing strategy combines social media, loyalty programs, and online advertising. The document concludes with contact information.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Blue Modern Company Profile Presentation

    Uploaded by

    Ngọc Hồ Hoàng
    29 views16 pages
    The document provides information about a company called Banh my Co Xuyen including their team, action plan, selling strategy, marketing strategy, and analysis of the e-commerce status in Vietnam. The action plan outlines spending $5,500 in the first period to develop an app, website, and social media pages, then using subsequent periods for maintenance, discounts, and generating a profit of $3,850 over 4 periods. The selling strategy discusses using their own app or delivery apps. The marketing strategy combines social media, loyalty programs, and online advertising. The document concludes with contact information.

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    The document provides information about a company called Banh my Co Xuyen including their team, action plan, selling strategy, marketing strategy, and analysis of the e-commerce status in Vietnam. The action plan outlines spending $5,500 in the first period to develop an app, website, and social media pages, then using subsequent periods for maintenance, discounts, and generating a profit of $3,850 over 4 periods. The selling strategy discusses using their own app or delivery apps. The marketing strategy combines social media, loyalty programs, and online advertising. The document concludes with contact information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views16 pages

    Blue Modern Company Profile Presentation

    Uploaded by

    Ngọc Hồ Hoàng
    The document provides information about a company called Banh my Co Xuyen including their team, action plan, selling strategy, marketing strategy, and analysis of the e-commerce status in Vietnam. The action plan outlines spending $5,500 in the first period to develop an app, website, and social media pages, then using subsequent periods for maintenance, discounts, and generating a profit of $3,850 over 4 periods. The selling strategy discusses using their own app or delivery apps. The marketing strategy combines social media, loyalty programs, and online advertising. The document concludes with contact information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    COMPANY

    PROFILE
    OUR TEAM

    Phung Duc Trung Ho Hoang Ngoc

    To create your own, To create your own,


    choose a topic that choose a topic that
    interests you. interests you.

    Luong Dang Hai Dang Tran Le Thai

    Leader To create your own,


    choose a topic that
    interests you.
    TABLE OF
    CONTENTS
    • Action Plan

    • Selling Strategy

    • Marketing Strategy

    • E-payment Strategy

    • Analysis Of E-commerce Status In Viet

    Nam
    ACTION
    PLAN
    PERIOD 1 PERIOD 2 PERIOD 3

    Profit $6000
    Initial cost Maintenance fee $150
    App $1000 Fix bug and mistakes $500 PERIOD 4
    Website $1000 Launch product discount
    $2000
    Fanpage $500 program ( get loss ) Profit $6000
    Social media advertising $3000 Total $2650
    Total $5500

    => Profit after 4 period = 3850


    PLANNING STAGE
    E-commerce presentation
    timeline
    Mobile plan
    Social Media Plan • Build an app for
    Social Media Plan Implementation Smartphones
    Web implementation • Developing • Launch the app
    • Building project Facebook and
    Website • Develop keywords and development for Tiktok instagram
    Planning Development metatags Facebook, Tiktok,
    Use 6 employees (reply, • Web content • Focus on search Instagramd
    receive orders from app, • Content about engine optimization
    website, promote app, food and product • Identify potential Phase 6
    write content for sold sponsors Phase 5
    each,...) Phase 4
    Phase 3
    Phase 2
    Phase 1
    Build its own app Use delivery apps

    Advantage Collect customer data more easily Easily reach online customers
    Easily take care of potential customers Taking advantages of the large customers
    through the points program base of their apps and promotions
    Optimizing the buying money Reaching millions of users of delivery apps
    Effective communication channel Can develop an online business without
    spending too much on building a sales or
    marketing app
    Saving costs on delivery, staff, etc

    SELLING
    STRATEGY Disadvantage Revenue sharing about 20-30%
    Share customers
    Taking risks in serving customers
    Brand value reduction

    Effect of Covid 19 The epidemic has changed people's


    consumption habits
    ->the food delivery model suddenly
    became a popular service and achieved
    surprising growth → higher quantity of
    customers
    Social Traffic
    Organic Search Traffic

    Selling Strategy
    Using Website

    Referral Traffic
    Direct Traffic

    After marketing to customer


    about the appearance of our
    web
    APP
    Integrates many attractive features to increase
    customer experience:
    • Choose and order food
    • Find the nearest store
    • Loyalty
    • Specialty Store
    • Send promotions notification
    • Service Feedback
    Combine Social Media social media, through loyalty policies on app and
    web, and advertising on Internet system
    • Social Media (Facebook, Tiktok, Instagram)
    • Facebook: Run advertisement with fee

    MARKETING • Tiktok: Collab with KOL, make review videos about products of Banh my
    Co Xuyen

    STRATEGY
    • Instagram: Focus on progress to make product of Banh my Co Xuyen
    • Through loyalty policies on app and web
    • Loyalty program to accumulate points on each order. Points can be
    exchanged for a free coffee, voucher or other gifts
    • Push notifications help keep customers connected with the brand better:
    Notification of discounts and promotions for each specific object
    • Advertising on Internet system
    • Collab with the second brand to advertise for us, or making order through
    them: Foody.vn
    E-PAYMENT
    STRATEGY
    Features Banking payment Momo Viettelpay

    Fee transfers Yes No No

    Users Anyone have a credit card Anyone have smartphone Anyone use Viettel SIM card

    Small payment High transaction costs Low transaction costs No transaction costs
    E-PAYMENT
    STRATEGY
    COMMERCE
    STATUS IN
    VIETNAM
    1.500

    Show the market analysis of your 1.000


    company’s competitors

    500

    0
    2013 2014 2015 2016 2017 2020f
    25

    20

    15

    • The key products and/or services your company 10


    offers

    • Place key products and services revenue slides


    right after 5

    0
    Mục 1 Mục 2 Mục 3 Mục 4 Mục 5
    THANK OFFICE

    YOU
    Lang crossroads , Ha Noi city

    +123-456-7890

    www.banhmycoxuyen.com
    We look forward to working with
    you
    ACTION PLAN

    Period 1 Period 3
    • Making app, website and • Promote the system and run the company
    fanpage on Facebook • Add new product and some events to attract
    • Attract customers by new customers
    advertisement on social media

    Period 2 Period 4
    • Run the company
    Run the company
    • Take feedbacks from customers
    normally

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