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    Madeira

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    Wagish Singh
    Madeira aims to establish itself as a leading media and merchandise house for the liquor industry in India. It plans to launch a quarterly magazine and sell alcohol-related merchandise online to help local distilleries gain exposure. Madeira expects online retail revenues to rise based on increasing digital trends. It aims to gain 50% of the online retail market share by 2025 and diversify into alcohol delivery. Key risks include new magazine issues not resonating and lack of consumer data hampering forecasts. Rewards include being first to market and generating publicity for partner distilleries. Near term issues include needing funding for key roles, while long term plans require more office space.

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    Madeira

    Uploaded by

    Wagish Singh
    24 views5 pages
    Madeira aims to establish itself as a leading media and merchandise house for the liquor industry in India. It plans to launch a quarterly magazine and sell alcohol-related merchandise online to help local distilleries gain exposure. Madeira expects online retail revenues to rise based on increasing digital trends. It aims to gain 50% of the online retail market share by 2025 and diversify into alcohol delivery. Key risks include new magazine issues not resonating and lack of consumer data hampering forecasts. Rewards include being first to market and generating publicity for partner distilleries. Near term issues include needing funding for key roles, while long term plans require more office space.

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    Madeira aims to establish itself as a leading media and merchandise house for the liquor industry in India. It plans to launch a quarterly magazine and sell alcohol-related merchandise online to help local distilleries gain exposure. Madeira expects online retail revenues to rise based on increasing digital trends. It aims to gain 50% of the online retail market share by 2025 and diversify into alcohol delivery. Key risks include new magazine issues not resonating and lack of consumer data hampering forecasts. Rewards include being first to market and generating publicity for partner distilleries. Near term issues include needing funding for key roles, while long term plans require more office space.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views5 pages

    Madeira

    Uploaded by

    Wagish Singh
    Madeira aims to establish itself as a leading media and merchandise house for the liquor industry in India. It plans to launch a quarterly magazine and sell alcohol-related merchandise online to help local distilleries gain exposure. Madeira expects online retail revenues to rise based on increasing digital trends. It aims to gain 50% of the online retail market share by 2025 and diversify into alcohol delivery. Key risks include new magazine issues not resonating and lack of consumer data hampering forecasts. Rewards include being first to market and generating publicity for partner distilleries. Near term issues include needing funding for key roles, while long term plans require more office space.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Madeira

    Wagish Priyaranjann

    Mission statement
    To inculcate positive discussion around
    liquor industry in India and encourage
    people to explore Indian gourmet wines
    and other alcoholic beverages. We aim to
    support local wine, rum and whiskey
    manufacturers gain international exposure
    and establish ourselves as the go-to media
    and merchandise house for all things
    related to liquor in India.

    20XX Madeira business plan 1


    Business concept Madeira
    Using our next-generation data collection from our parent company- Google analytics, we help
    breweries predict harvest and consumer behavior. We thrive because of our market knowledge
    and the great team behind our product.
    Online retail of liquor
    Monthly magazines glasses, decanter and other
    high margin items

    Online media consumption is more Market trends will continue rising based Our operations cost is low, which
    on projections, which provides an in combination with absence of
    popular than ever and with the advent of Posters, key chains,
    established competitors gives us a Daily YouTube and
    opportunity for greater business reach in lighters, etc once the brand
    pandemic there has been a digital boom Instagram shorts post
    coming years. market advantage. Most of has been established
    across all sectors. Online shopping has alcoholic merchandise
    seen similar trend with users getting manufacturers do not have any

    more and more comfortable with online brand recognition. Closely monitor
    Weekly articles on website
    government regulations to
    highlighting Indian
    payment systems and push of UPI. diversify into pan India
    brewery landscape
    online alcohol delivery.

    20XX Contoso business plan 2


    Goals and objectives

    Launch first edition of our Run focus groups and gather Enter the online retail space
    quarterly magazine feedback with our merchandise
    offerings

    2022 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

    2023 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

    Aggressive guerrilla Gain 50% market share in Start plans to diversify into
    marketing through social online retail segment pan Indian online alcohol
    media delivery platform

    20XX Contoso business plan 3


    Financials - Merchandizing
    Key metrics

    Gross Net
    Clients Orders
    revenue revenue
    Revenue by year
    2022 100 1100 $10,000 $7,000
    $40,000
    2023 1100 200 $20,000 $16,000

    2024 5000 300 $30,000 $25,000

    2025 15000 400 $40,000 $30,000 $30,000

    Financials – Magazine and Media $20,000


    Key metrics

    Social
    Web site $10,000
    media Gross Net
    engagemen
    monthly revenue revenue
    t
    mentions
    2022 10 110000 $10,000 $7,000 $0
    2022 2023 2024 2025
    2023 20 200000 $20,000 $16,000
    2024 30 400000 $30,000 $25,000
    2025 40 1000000 $40,000 $30,000

    20XX Contoso business plan 4


    Risks and rewards
    Risks Rewards

    New magazine issues may not be First on the market


    popular with customers.
    Good publicity for the product so
    Lack of consumer data will hamper
    our forecasting model. far, and we can build momentum

    The Magazine may face push back from that scenario


    from conservative audience.
    Product testing with high-value
    Local brands imitating our product clients have shown no issues
    could cause customer dissatisfaction

    Key issues
    Near term Long term

    Need funding in key roles Need larger office space

    Lack of staffing will cause product Additional employees will require on-
    delay site office workspace

    20XX Contoso business plan 5

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