Use of Social Media

Facebook
Billion plus users 1.19
Originally used for social rather than

professional networking
Users can upload status updates,
photos, videos, links etc
Gps allow conversations around

particular topics
INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 32

1
Twitter
Online social networking svc that enables

users to send and read short 140-
character msgs called "tweets“
Twitter has more than 500 million users
million are active users 302

2
Linked - In
Linked-In is a social networking site

designed primarily for the business
community
A Linked-In member’s profile page is an

online CV
More than 364 million acquired users in

more than 200 countries and territories

3
Skype
Skype is the widely used VoIP (Voice over

IP) software
Choice of masses for official and pte voice/

video comm

4
VULN DIMENSIONS
Social Engineering
Human users are the most vuln link in any given

info security sys
Social engineering can be anything from an
authoritative phone call, to impersonating tech sp,
like mindedness or friendship
STUXNET, attk on Iranian nuc facility is a brilliant

example in recent past

6
IP Address
IP address is short form of Internet Protocol (IP)

address
An IP address is an identifier for a cptr or device on

a TCP/IP network
IP by itself is something like the postal sys

7
Geo-Tagging
Geo-tagging is the process of att loc info to content

such as a photograph or video
Adding geo-loc metadata to an image or social

media post using GPS, Wi-Fi and cell-tower
triangulation
Geo-coordinates are often also reported to apps

running on a cell phone

8
Bio - Tagging
Tgt profiling - New heights of Biometric – Tagging
Smart phones with embedded front and back high

pixel value cameras
Present era smart phones have the inbuilt feature

of capturing bio details of the user’s incl facial,
voice, iris, skin texture, voice recognition,
fingerprint scanning and finger vein identification

9
Hacking
Playing games, op bank accts and media usage with

off the shelf android apps can encourage hackers to
accomplish ID and data theft

10
Remote OP
Certain apps associated with social media can enable

a media manipulator to use your device remotely
Can use one’s device to make calls, post e-mails,

listen and record sounds, op camera even once the
device is sw off

11
Device Destruction
Social media apps having con over battery use and

charging are cap to destroy the part of device
using remote asst

12
Baiting / Insider Threat
Someone gives you a USB drive or other elec media

that is preloaded with malware in the hope you will
use the device and enable them to hack your cptr

13
Click Jacking
Concealing hyperlinks beneath legitimate clickable

content
Numerous click-jacking scams have employed “Like”

and “Share” buttons on social networking sites

14
Cross Site Scripting (XSS)
Malicious code is injected into a benign or

trusted website
A malicious code is permanently stored on a

server; a computer is compromised when
requesting the stored data

15
Doxing
Publicly releasing a person’s identifying information

including full name, date of birth, address, and pictures
typically retrieved from social networking site profiles

16
Elicitation
The strategic use of conversation to extract info from

people without giving them the feeling they are being intr
INTRO PART - 1 PART

PART - 2- 2 PART - 3 PART - 4 CONCL 48
17
Pharming
Redirecting users from legitimate web sites to fraudulent

ones for the purpose of extracting confidential data e.g
mimicking bank websites
INTRO PART - 1 PART

18
Phishing
Usually an email that looks like it is from a legitimate

org or person, but is not and contains a link or file
with malware
INTRO PART - 1 PART

19
Spoofing
Deceiving cptrs or cptr users by hiding or faking one’s

identity
INTRO PART - 1 PART

20
Risk
Hackers,
Social business
networking competitors
sites may be and
used foreign
to state
design a actors
specific
Once information is posted to a social networking site, it is
troll
attacksocial
that networking
does
no longer private not comesites
bylooking
way of for
the info or
social people to
networking
target
site for exploitation
No control Constant Specialized

once posted Monitoring attacks
INTRO PART - 1 PART

21
EFFECTS ON PAKISTAN’S SOCIO –
PART-III MIL CULTURE AND MODELS AVAL
EFFECTS ON PAKISTAN’S SOCIO –
MIL CULTURE AND MODELS AVAL
Tgt Audience
Internet penetration has reached to 70% with 120

million mob users

Youth and Literate Class
Affluent segment of society
Literate and intellectuals
Youth both literate, well off and

carefree, high value tgt for
manipulators
Ideologically motivated people op

in this segment

Common Masses
Common public
Social media users mostly business

class and youth
Social media is being used by

street hawkers and beggars
A virtual heaven for terrorists and
crime mongers

Decision Makers

Mil Pers

Politicians

Journalists

Advantages of Social Media
Social Skills
Independence and Self-expression
Digital Competence
Educational Development
Research

Add Adv for Youth with Disabilities
Can express themselves freely, including their

thoughts and feelings
More willing to ask for help online than in

face-to-face situations
Young adults who experience difficulty with social

skills can socialize anonymously and can
experiment with different persons

Disadvantages of Social Networking
Sharing Personal Info with the
Wrong Crowd
Bullying
The Permanency of Online Profiles
Disclosure

Disadvantages of Social Networking
Addl Potential Risks for Youth with Disabilities
Social networking may further isolate those who

already feel isolated ultimately leading to
depression and loneliness
Unintended disclosure is possible by posting

pictures or becoming fans of disability support
groups

Use of Social Media for Mil Purposes
Psy Op
Open Source Int
Cyber Espionage
Malicious Code

Use of Social Media for Mil Purposes
Offn Purposes
AOI Assessment
Fading Op and Strat Deception
Mass Comm Media

Models - US Model
Keep social media svcs aval to everyone in accordance

with spirit of freedom but within state con

Adv
Keeps populace in step with global trends
Masses remain confident and dynamic
Gradual learning seeps well in human conscious

DisAdv
State needs to be tech ahead to check human

ingenuity
Not feasible in absence of appropriate laws and

judicial sys
Needs proper accounting, tech distr and op strat

Models - EU Model
Keep social media svcs aval to everyone, but under

con of social mechanism

Adv
Integrates freely and usefully contributes to grow eco
Goes in offn mode for external audience
Consolidates spirit of EU
Vents people emotions and enables state to make

corrections
Spirit of society grows strong

DisAdv
Spirit of peaceful states coexistence is req
Masses need to be well educated
Mature society is req

Models - Chinese Model
No global social media svcs for masses, for domestic

consumption specifically tailored apps are aval

Adv
Nearly complete cordoning of people mindset
Helps masses to use Chinese language based tech
Assists internal eco drive

DisAdv
Masses lag behind global trends and dev
Gradually a depressive envmt sets in
A higher lvl of tech and int con is req
A communist or similar state is needed

Recommended Model
Keeping in view the domestic envmt, founding
ideology and regional strat envmt of Pakistan, US
Model is recommended for exec

Domestic Profile
The domestic profile and usage has caused a number of

problems in different segments of society
Domestic Profile
Cyber laws are being outlined and formulated, but it

shall take time for gaining maturity and implementation
Domestic Profile
Sorting of mobile SIMs and IP addresses have resolved

the security issue to some extent
Domestic Profile
User of social media remains vuln and cyber def has to

be at indl lvl
SUGGESTED REMEDIAL
PART-IV
MEASURES
Response
Concept of Def in depth must be built
Focus on defending what is really imp
By trying to defend everything, we defend nothing

General
Avoid disclosing official entity while purchasing devices and avoid bulk
purchase from single vendor
Ensure min / no time in order placing and delivery
Smart phones should not be allowed in sensitive offices even if it is

switched off
Avoid sensitive chat on smart phone
Avoid sensitive discussion in the vicinity of smart phones
Do not save contacts or favourite lists with ranks/ appts even names be
stored in pers encrypted form
INTRO PART - 1 PART - 2 PART - 3 PART
PART -- 44 CONCL 84
General
Avoid using internet on pers mob. Use it on sec smart phone or use
licensed internet shield software if using only one smart phone
Avoid using public Wi-Fi networks/free hotspots
Remain restd to friends and family instead of going pub
Never post any info regarding an upcoming event or visit
Avoid on line banking, in case of unavoidable circumstances use secure

link
Preferably a smart phone used by imp person /sensitive appt should not
be sold, if no longer in use may be destroyed
PART -- 44 CONCL 85
General
Disable option of external assistance
Defragment and scan your device frequently
Abide by cyber laws
Never use gifted USBs and other lucrative devices for official purposes

PART -- 44 CONCL 86
Softwares / Apps
Free apps like WhatsApp, Viber, Facebook, Twitter and Linked-In may not
be used by Army pers and their families
Use strong passwords normally a combination of more than 8 alphas,

numeric and symbols
Disable GPS on devices to avoid disclosure of user loc
Avoid placing profile pictures on Facebook and other social media accts
Limit the amount of pers info on social networking sites
Ensure ctr checking of actual identity before adding a per to friend list
PART -- 44 CONCL 87
Softwares / Apps
Do not share docus or any file
Do not use google or any other backup online storage
Keep op sys, apps and plugins updated (through actual sites)
Only use/ install licensed software. Avoid downloading progms from

untrusted internet resources
Ensure windows Firewall is enabled
Use web browsers which sp safe Browsing

PART -- 44 CONCL 88
Softwares / Apps
Certain apps/ games etc ask for password, avoid such apps
Desktop version of WhatsApp appl because of an inbuilt flaw may not be

used by Army pers especially holding sensitive appts

PART -- 44 CONCL 89
Hardware
Use strong password device security and ensure to change it frequently
Apply privacy settings on pers accts of children/ families
Devices camera should be blocked by pasting stickers when not in use
Avoid smart phone repair
Wipe all pers data before selling or giving away used smartphone of lower
precedence
Avoid storing / sharing sensitive pers data on smart phones / mob phones
running free apps
PART -- 44 CONCL 90
Conclusion
INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL

CONCL 91
Q
&
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A Answers

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Facebook

Billion plus users 1.19

Originally used for social rather than

Gps allow conversations around

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 32

Online social networking svc that enables

Twitter has more than 500 million users

million are active users 302

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 33

Linked-In is a social networking site

A Linked-In member’s profile page is an

More than 364 million acquired users in

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 34

Skype is the widely used VoIP (Voice over

Choice of masses for official and pte voice/

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 35

Human users are the most vuln link in any given

STUXNET, attk on Iranian nuc facility is a brilliant

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 37

IP address is short form of Internet Protocol (IP)

An IP address is an identifier for a cptr or device on

IP by itself is something like the postal sys

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 38

Geo-tagging is the process of att loc info to content

Adding geo-loc metadata to an image or social

Geo-coordinates are often also reported to apps

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 39

Tgt profiling - New heights of Biometric – Tagging

Smart phones with embedded front and back high

Present era smart phones have the inbuilt feature

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 40

Playing games, op bank accts and media usage with

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 41

Certain apps associated with social media can enable

Can use one’s device to make calls, post e-mails,

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 42

Social media apps having con over battery use and

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 43

Someone gives you a USB drive or other elec media

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 44

Concealing hyperlinks beneath legitimate clickable

Numerous click-jacking scams have employed “Like”

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 45

Malicious code is injected into a benign or

A malicious code is permanently stored on a

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 46

Publicly releasing a person’s identifying information

INTRO PART - 1 PART - 2 PART - 3 PART - 4 CONCL 47

The strategic use of conversation to extract info from

INTRO PART - 1 PART

Redirecting users from legitimate web sites to fraudulent

INTRO PART - 1 PART

Usually an email that looks like it is from a legitimate

INTRO PART - 1 PART

Deceiving cptrs or cptr users by hiding or faking one’s

INTRO PART - 1 PART

No control Constant Specialized

INTRO PART - 1 PART

Internet penetration has reached to 70% with 120