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    Language Features

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    Justine Fredrick Eliseo Ellana
    This document discusses research methods and the language of advocacy. It defines quantitative and qualitative research, and mixed methods. It also defines campaigns, advocacies, and lists 10 language devices used in advocacy such as emotive language, modal verbs, rhetorical questions, evidence, repetition, adjectives/adverbs, association, bandwagon, and experts. The purpose is to educate about research approaches and persuasive language techniques.

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    Language Features

    Uploaded by

    Justine Fredrick Eliseo Ellana
    34 views16 pages
    This document discusses research methods and the language of advocacy. It defines quantitative and qualitative research, and mixed methods. It also defines campaigns, advocacies, and lists 10 language devices used in advocacy such as emotive language, modal verbs, rhetorical questions, evidence, repetition, adjectives/adverbs, association, bandwagon, and experts. The purpose is to educate about research approaches and persuasive language techniques.

    Original Description:

    Language features of campaigns and advocacies

    Original Title

    Language features

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    This document discusses research methods and the language of advocacy. It defines quantitative and qualitative research, and mixed methods. It also defines campaigns, advocacies, and lists 10 language devices used in advocacy such as emotive language, modal verbs, rhetorical questions, evidence, repetition, adjectives/adverbs, association, bandwagon, and experts. The purpose is to educate about research approaches and persuasive language techniques.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    34 views16 pages

    Language Features

    Uploaded by

    Justine Fredrick Eliseo Ellana
    This document discusses research methods and the language of advocacy. It defines quantitative and qualitative research, and mixed methods. It also defines campaigns, advocacies, and lists 10 language devices used in advocacy such as emotive language, modal verbs, rhetorical questions, evidence, repetition, adjectives/adverbs, association, bandwagon, and experts. The purpose is to educate about research approaches and persuasive language techniques.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Quarter 2

    Lesson 1
    Most Essential Learning Competency

    Observe the language of research, campaigns, and advocacies


    EN10G-IVa-32
    It is the systematic investigation into and study of
    materials and sources in order to establish facts and reach
    new conclusions.
    Products of Research
    Innovation

    Pr

    s e
    oc
    Ne ure

    ci
    ed
    w

    li
    Po
    Categories of Research

    Quantitative

    It is numerical, non-descriptive, applies statistics or


    mathematics, and uses numbers.

    It is an iterative process whereby evidence is evaluated.

    The results are often presented in tables and graphs.

    It is conclusive.

    It investigates the what, where and when of decision making.


    Categories of Research

    Qualitative

    It is non-numerical, descriptive, applies reasoning and uses


    words.

    Its aim is to get the meaning, feeling and describe a


    situation.

    Tts data cannot be graphed.

    It is exploratory.

    It investigates the why and how of decision making.


    Categories of Research

    Mixed Method

    It involves the mixing of quantitative and qualitative


    methods or paradigm characteristics.

    Nature of data is mixture of variables, words and images.


    A campaign speech basically is a well-planned speaking
    activity that aims to excite, persuade, and/or motivate
    listeners, convincing them to adhere to the speaker’s ideas.

    It can be a single ad or a series of ads that revolves


    around ideas.

    -it provides a framework in which processes of advocacy that


    can be easily developed and enclosed.

    -it has varying purposes, they are created using similar


    structures, as well as through the use of persuasive
    language in order to convince audiences to perform a certain
    function.

    Note: It employs strong and emphasized persuasive language.


    What are Advocacies?

    An advocacy is the act or process of supporting a cause or


    proposal : the act or process of advocating something.

    It also refers to activities that argue, plead, support or


    favor a certain cause.

    Note: Various causes for advocacy usually aim to influence


    decision making with issues involving social, political,
    environmental and economic perspectives.
    Language Features or Language Devices Used

    1. Emotive Language

    This involves the use of words that evoke emotions and


    make people feel a certain way. Using words that appeal
    to the emotion, the writer can sound more convincing.

    2. Modal Verbs

    The use of words that express modality or how likely


    something is going to happen helps adjust the level of
    certainty of events to suit arguments.
    Language Features or Language Devices Used
    Language Features or Language Devices Used

    3. Involving the Reader

    This is done through the use of personal pronouns like


    you, your, we, our, and indicative words like together.

    Establishes a connection between author and the reader.

    4. Rhetorical Questions

    Questions that are not supposed to be answered

    Questions which are asked for effect, to illustrate a


    point or let the reader think
    Language Features or Language Devices Used

    5. Using Evidence

    It involves the use of facts, figures or quotes from


    experts to highlight the writer’s authority and make the
    arguments presented more convincing.

    6. Repetition

    It involves repeating keywords, phrases, or ideas to


    appeal to the readers.
    Language Features or Language Devices Used

    7. Adjectives and Adverbs

    Using carefully selected adjectives and adverbs makes it


    possible for the writer to influence how the readers feel.

    8. Association

    Tries to link an object or an idea with something already


    liked or desired by the target audience such as wealth,
    success, pleasure, and security.
    Language Features or Language Devices Used

    9. Bandwagon

    Commonly used in advertisements, thus persuasion


    technique makes the audience believe the idea that “everyone
    is doing it” or that “everyone like something”

    10. Experts

    Relying on expert advice from trusted people like


    doctors, scientists and other professionals for things that
    the audience do not know.

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