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    Comparative Study RM

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    devilsharma

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    Comparative Study RM

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    Copyright:

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    Download as pptx, pdf, or txt
    20 views9 pages

    Comparative Study RM

    Uploaded by

    devilsharma

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    “COMPARATIVE STUDY

    BETWEEN
    PIZZA HUT AND DOMINOS”

    By- Monali Shah


    Roll no. 33
    Introduction To Food Industry

     Food industry is one of the world’s largest fast growing and most vital
    industries.
     The Government of India is running various schemes for promotion and
    development of food processing industries in the country.
     The Indian food industry is poised for huge growth, increasing its contribution
    in world food trade every year.
     The branded quick service restaurant (QSR) market in India, which has
    attracted international brands such as McDonald's, Subway, Pizza hut,
    Domino's and KFC currently stands at US$ 13 billion and is set to get bigger
    with new emerging players.
    Background- Pizza hut & Dominos
    Pizza Hut Dominos
     In 1958 Dan and Frank Carney  In 1960 Domino’s was founded by
    opened their 550-squarefoot pizza Tom and James Monaghan in
    restaurant in Kansas Michigan.
     In 1971 became the number one  1983 started expanding
    pizza restaurant in the world in internationally
    terms of sales and number of
    restaurants  It entered India in 1996 through a
    franchise agreement with
     It entered in India in June 1996, VamBhartia Corp.
    and by Jan 2001 it had 19 outlets
    across India.  It had a speedy growth- 1 outlet in
    1996 and 101 outlets in 2001,
     It presently has 220 outlets in 32 emphasis is on home delivery.
    cities in India.
     It is one of the flagship brands of
    Yum! Brands Inc.
    Success factors of Pizza Hut

     Offering Value food


     Moving Beyond metros
     Developing the local supply chain
     Good ambience
     Aggressive marketing and tie-ups with popular brands
    Success Factors of Dominos

     Door step services


     Customer satisfaction
     Low pricing
     Great offers
    4 P’s of Pizza Hut & Dominos

    Pizza Hut Dominos


     Product- Different varieties of  Product- Different varieties of
    Pizzas, appetizers, beverages, Pizzas and other add ons
    desserts, pasta.  Price – low pricing strategy
     Price- Price skimming strategy  Place- dominos stores are centrally
     Place- Has various outlets all over located to people to easily walk-in
    India. & also convenient for delivering.
     Promotion- through television,  Promotion- through television,
    radio, newspapers, internet. radio, newspapers, internet,
    discount coupons etc.
    Recommendations

    Pizza Hut Dominos


     Try to attract more number of  Increase varieties in Pizza’s.
    customers.  Focus on location of the outlets.
     Should focus on Low price  Increase the quality of Pizza’s
    customers.
     Make good ambiance in outlets
     Make the door step services better
     Should focus more on market zing
    itself confidently.
    THANK YOU !

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