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    MBA Corporate Communications Slides Week 7

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    Lilian Zuyeri

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    MBA Corporate Communications Slides Week 7

    Uploaded by

    Lilian Zuyeri
    18 views15 pages

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views15 pages

    MBA Corporate Communications Slides Week 7

    Uploaded by

    Lilian Zuyeri

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    SCHOOL OF GRADUATE STUDIES (SOGS)

    POSTGRADUATE

    COURSE LEAD: DR. KORYOE ANIM-WRIGHT

    CO- LECTURER: JUSTICE ISSAH ABUDULAI (CHIEF)

    MBA IN CORPORATE COMMUNICATIONS AND FUNCTIONS


    (MBCC 601)

    2022-2023 Academic year

    MEDIA RELATIONS IN PUBLIC RELATIONS


    PRESENTATION OUTLINE

    What is Media Relations?


     Importance/benefits of Media Relations
     Understanding the media
     Meeting the needs of the media
     Types of media
     Techniques for communicating with the media
     Conclusion
    WHAT IS MEDIA RELATIONS?
     An ongoing facilitation and coordination of communication and
    relationships between an individual, groups or organisations and the news
    media.

     Helps your publics to understand what you offer and creates a positive
    profile of the organisation through good news stories and ongoing
    achievements.
    WHAT IS MEDIA RELATIONS? CONT’D
    IMPORTANCE/BENEFITS OF MEDIA RELATIONS
     Building brand awareness
     Increasing credibility of brand/organisation
     Enhancing authenticity
     Establishing good relationship with prospective customers
     Reaching audiences
     Mitigating/reducing crisis
     Helps in image and reputation management
     Increase in website traffic
    WHAT IS MEDIA?

    The media includes all newspapers, magazines, television channels, radio


    stations, community newsletters and online news sources (social media,
    newspapers, e-zines, which is a publication distributed by e-mail or posted
    on a website).
    WHAT IS MEDIA? CONT’D

     What does the media want?

     They are after the news and want information


    UNDERSTANDING THE MEDIA

     Practitioners and journalists may have different communication goals

     Media is business and has to make money.

     The number of people who buy and read newspapers, and watch or
    listen to TV and radio have an impact on how much the media makes
    from selling advertising space. So it’s crucial the media provides content
    people will want to consume. ( Truthfulness, accuracy, authenticity,
    timeliness)
    UNDERSTANDING THE MEDIA CONT’D
    MEETING THE NEEDS OF THE MEDIA

     Fast reaction to their enquiries


     Operate an open and honest media policy
     Willingness to deal with unfavorable news
     Simplify information for easy understanding (no technical language)
     Accessibility to Top management and PR person
     Build good relationship with the media
    TYPES OF MEDIA (PRINT/ELECTRONIC)

     Newspapers and magazines


     Radio (community radio)
     Television
     News media (computer, smartphone, internet)
     Social media (Facebook, WhatsApp, YouTube, Instagram etc.)
    TECHNIQUES FOR COMMUNICATING WITH THE MEDIA

     Press briefing
     Press conference
     Press Soiree
     Editors forum
     Interviews
     News releases
     Durbars
     Meetings (Reporters)
     Workshops (media training)
    CONCLUSION
    • Media relations is crucial to every organisation or individual.
    • Therefore, any organisation or individual that ignores media relations does
    so at their own peril
    ANY QUESTION/CONTRIBUTIONS
    THANK YOU

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