MBA Corporate Communications Slides Week 7
MBA Corporate Communications Slides Week 7
MBA Corporate Communications Slides Week 7
POSTGRADUATE
Helps your publics to understand what you offer and creates a positive
profile of the organisation through good news stories and ongoing
achievements.
WHAT IS MEDIA RELATIONS? CONT’D
IMPORTANCE/BENEFITS OF MEDIA RELATIONS
Building brand awareness
Increasing credibility of brand/organisation
Enhancing authenticity
Establishing good relationship with prospective customers
Reaching audiences
Mitigating/reducing crisis
Helps in image and reputation management
Increase in website traffic
WHAT IS MEDIA?
The number of people who buy and read newspapers, and watch or
listen to TV and radio have an impact on how much the media makes
from selling advertising space. So it’s crucial the media provides content
people will want to consume. ( Truthfulness, accuracy, authenticity,
timeliness)
UNDERSTANDING THE MEDIA CONT’D
MEETING THE NEEDS OF THE MEDIA
Press briefing
Press conference
Press Soiree
Editors forum
Interviews
News releases
Durbars
Meetings (Reporters)
Workshops (media training)
CONCLUSION
• Media relations is crucial to every organisation or individual.
• Therefore, any organisation or individual that ignores media relations does
so at their own peril
ANY QUESTION/CONTRIBUTIONS
THANK YOU