02 What Is Mass Media - Types, Functions, Examples - Definition - SendPulse
02 What Is Mass Media - Types, Functions, Examples - Definition - SendPulse
02 What Is Mass Media - Types, Functions, Examples - Definition - SendPulse
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1/25/22, 6:07 PM What is Mass Media: Types, Functions, Examples - Definition | SendPulse
Get to know why mass media is important and find out its functions
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Mass media
Contents
In this article, we’ll review the importance of mass media, explore the functions, types, and
characteristics of mass media, and see several examples.
Companies run an endless marathon to reach success with the help of mass media. Brands use either
traditional or digital media to connect with their target audience (/support/glossary/target-audience) and
build brand awareness (/support/glossary/brand-awareness). Entrepreneurs consider various platforms
to convey a company’s image and create a good reputation. With mass media, brands can effectively
promote their goods and services, reach broader audiences, boost brand engagement
(/support/glossary/brand-engagement), and increase sales volume (/support/glossary/sales-volume).
Now when you know about the importance of mass media technologies, let’s proceed to their functions.
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1/25/22, 6:07 PM What is Mass Media: Types, Functions, Examples - Definition | SendPulse
Mass media informs, educates, and entertains people in a wide variety of ways. Brands can educate
users to get the most of their products. The majority of companies now use social media platforms,
create blog posts on their sites, and launch commercials on YouTube to describe their best features, the
problems their products can solve, and provide step-by-step guides.
Now that we have cleared that up, it’s time to explore the characteristics.
there’s a distance between a source of information and people who obtain it;
it can be transmitted through various channels, such as TV, the internet, radio, and newspapers;
news or information communicated through TV, radio, and print media can’t receive feedback.
It’s essential not only to know these features but also to be aware of mass media types, so let’s jump
into the next section.
Print media. It can range from billboards to coupons and is one of the easiest and oldest ways to
reach the masses. Originally, print media referred to newspapers, which were the primary sources
of information. Further, this type of media expanded to journals, books, and magazines.
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take Folgers, for instance. This brand of coffee used manhole covers to promote coffee in a unique
and eye-catching way. Therefore, places like bus stops, public transport, and buildings can serve
creative companies as places for promotion.
Broadcasting media. With the help of an electronic broadcasting medium, audio and video content
is distributed to a dispersed audience. Television, radio, video, and games appeal to heterogeneous
audiences, people who differ in age, background, views, goals, and interests.
Now that you know the types, it’s also important to grab some inspiration from several examples.
USA Today
It is an American daily middle-market newspaper that is distributed internationally. It delivers the latest
local and national news. Besides, USA Today updates people on sports, entertainment, money, and
travel. The newspaper has approximately 21 million downloads on mobile devices.
CNN
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CNN is a multinational news-based pay television channel. People can find the latest breaking news and
information on business, politics, weather, and more in the US and the world.
To conclude, mass media technologies enable companies to reach the masses and communicate specific
messages. However, you should remember to choose the right channels with the largest audience and
select suitable forms.
Resources:
1. This article (https://study.com/academy/lesson/what-is-mass-media-definition-types-influence-
examples.html) defines the term, explains the types and their influences, and provides several
examples.
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