Scribd Logo
Upload

Welcome to Scribd!

  • 45 views

    ENT PS Unit2 Lesson1 Final

    Uploaded by

    Maricel Berana
    1. The document discusses defining a business plan, identifying market needs, and the four steps of customer needs identification which are gather raw data, interpret data, organize data, and reflect on the process. 2. A business plan is defined as a written description of a future business and helps guide business strategy. Identifying customer needs determines what customers need from a product or service. 3. The four steps of customer needs identification are demonstrated through an example of students identifying food options at their school.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    ENT PS Unit2 Lesson1 Final

    Uploaded by

    Maricel Berana
    45 views31 pages
    1. The document discusses defining a business plan, identifying market needs, and the four steps of customer needs identification which are gather raw data, interpret data, organize data, and reflect on the process. 2. A business plan is defined as a written description of a future business and helps guide business strategy. Identifying customer needs determines what customers need from a product or service. 3. The four steps of customer needs identification are demonstrated through an example of students identifying food options at their school.

    Original Description:

    Original Title

    ENT_PS_Unit2_Lesson1_Final

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    1. The document discusses defining a business plan, identifying market needs, and the four steps of customer needs identification which are gather raw data, interpret data, organize data, and reflect on the process. 2. A business plan is defined as a written description of a future business and helps guide business strategy. Identifying customer needs determines what customers need from a product or service. 3. The four steps of customer needs identification are demonstrated through an example of students identifying food options at their school.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    45 views31 pages

    ENT PS Unit2 Lesson1 Final

    Uploaded by

    Maricel Berana
    1. The document discusses defining a business plan, identifying market needs, and the four steps of customer needs identification which are gather raw data, interpret data, organize data, and reflect on the process. 2. A business plan is defined as a written description of a future business and helps guide business strategy. Identifying customer needs determines what customers need from a product or service. 3. The four steps of customer needs identification are demonstrated through an example of students identifying food options at their school.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 31

    Unit 2: The Business Plan

    Lesson 1
    Definition, Purpose, and Market
    Need Identification

    Entrepreneurship
    Senior High School Applied - Academic
    Have you ever wondered
    how a certain business is
    established?

    Is it easy to establish
    one?

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 2
    Learning ● Define what is a business plan.
    Objectives ● Identify the purposes of a
    business plan.
    At the end of the
    lesson, you should be
    ● Identify market needs.
    able to do the
    following:

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 33
    Which of the stalls in
    your school campus has
    a lot of students
    patronizing their product
    or service?

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 4
    What do you think are
    the reasons why that
    certain stall in your
    school attracts more
    students to patronize
    their product or service?

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 5
    The Business Plan

    A business plan is a
    written description of
    the business that you
    will establish in the
    future.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 6
    The Business Plan

    A business plan can be written before or


    during the first few years of the enterprise.

    This is to guide the entrepreneur on which


    strategies would be most beneficial for the
    enterprise to take.
    ENGAG EXPLOR EVALUAT
    EXPLAIN EXTEND 7
    Why should an
    entrepreneur
    need to prepare a
    very good
    business plan?

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 8
    Why prepare a business plan?

    The business plan is the blueprint of your


    proposed business.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 9
    Why prepare a business plan?

    1. To test the feasibility of your business idea


    2. To give your new business the best chance
    of success
    3. To secure funding
    4. To make business planning more effective
    5. To attract investors
    ENGAG EXPLOR EVALUAT
    EXPLAIN EXTEND 10
    Remember

    Composing a business plan is


    tedious, however it's basic if you
    want to have an effective
    business that will endure the
    startup stage.

    11
    Three Factors of a Good Business Plan

    1.It’s realistic
    2.It’s specific
    3.It’s followed through
    ENGAG EXPLOR EVALUAT
    EXPLAIN EXTEND 12
    Remember

    A realistic business plan accounts


    for the feasibility of
    implementation. If the business
    plan is not practical or too good to
    be true, then, no operational
    method can be devised to achieve
    the strategy.
    13
    How will you identify the needs of
    your target market?

    14
    Identifying Customer Needs

    Identifying customer needs


    is the method of
    determining what a client
    needs from a product.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 15
    Customer needs are non-
    technical, and they reflect
    the customers’
    perception of the
    merchandise, not the
    particular style or
    specifications, though
    oftentimes they're closely
    connected.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 16
    Identifying Customer Needs

    1. Gather raw data


    2. Interpreting data
    3. Organizing the data
    4. Reflect the process

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 17
    17
    Tip
    It’s all too easy to collect data about everything you
    can, but it’s important to only collect the data that
    you actually need.

    Consider these 3 questions:

    ● What information do you actually need?


    ● What information is available?
    ● What information will be useful?

    18
    Identifying Customer Needs

    Attractive Quality
    One-Dimensional Quality
    Must-Be Quality
    Indifferent Quality
    Reverse Quality
    ENGAG EXPLOR EVALUAT
    EXPLAIN EXTEND 19
    19
    Customer Needs Identification Using the 4-step Method

    Situationer
    A group of students is going to identify customer
    needs, specifically, the food inside the school
    premises.

    They conducted a survey and come up with the


    following answers in the 4-step method.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 20
    20
    Customer Needs Identification Using the 4-step Method

    Step Example

    Gather Raw Data The students gathered


    data using interviews to
    identify their needs. They
    have 20 respondents.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 21
    21
    Customer Needs Identification Using the 4-step Method

    Step Example

    Interpreting The students analyze


    the data and omit data
    Data
    that are not essential
    and aligned with their
    research.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 22
    22
    Customer Needs Identification Using the 4-step Method

    Step Example

    Organizing Data They categorized the


    data gathered based
    on its nature. For
    instance, junk foods,
    beverages, main
    dishes, side dishes, etc.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 23
    23
    Customer Needs Identification Using the 4-step Method

    Step Example

    Reflect the They will decide if the


    Process process is enough for
    the business plan.

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 24
    24
    Activity

    If you will identify your customer needs, how


    will you implement the four steps of Customer
    Needs Identification?

    ENGAG EXPLOR EVALUAT


    EXPLAIN EXTEND 25
    Questions
    Part A.
    1. Why do you need to test the feasibility of your business before
    implementing it?
    2. If your group will propose a business, how will you make sure that
    it will be successful?
    3. How should a business plan should be written and prepared?
    4. What can be the hindrances or challenges in identifying your
    customer needs?
    5. Why is it essential to have a business plan before opening a
    business?
    ENGAG EXPLOR EVALUAT
    EXPLAIN EXTEND 26
    Questions
    Part B. Using the Kano Technique of organizing data, give an example
    of a situation that best applies the five (5) qualities.

    Quality Example

    Attractive Quality

    One-Dimensional Quality

    Must-Be Quality

    Indifferent Quality

    Reverse Quality
    ENGAG EXPLOR EVALUAT
    EXPLAIN EXTEND 27
    Wrap Up

    A business plan is a written description of the


    business that you will establish in the future.

    You can either write a business plan in the early


    stage of your business or for the growth of your
    established business.

    28
    Wrap Up

    Identifying customer needs is the method of


    determining what a client needs from a product.

    29
    Wrap Up

    30
    Bibliography

    Cooper, R. “Winning at New Products : Accelerating the Process from Idea to Launch.” OCLC
    WorldCat Permalink, 1992. Accessed March 19, 2020. http://www.worldcat.org/oclc/27726156
    .

    Griffin, A., and J.R. Haussen. “The Voice of the Customer.” Marketing Science Vol. 12 No.1 (1993).
    Accessed March 18, 2020. http://www.jstor.org/stable/183735.

    “Three Qualities of a Good Business Plan.” Organizers Direct. Accessed March 19,2020.
    https://organizersdirect.com/blog/three-qualities-of-a-good-business-plan/.

    Ulrich, K. T., and Eppinger S. D. “Product Design and Development.” OCLC WorldCat Permalink.
    McGraw-Hill, 2012. Accessed March 20, 2020. http://www.worldcat.org/oclc/706677610.

    Wolf, Andres Simpson. “Customer Needs Identification.” Electrical and Computer Engineering
    Design Handbook. Accessed March 19,2020.
    https://sites.tufts.edu/eeseniordesignhandbook/2013/customer-needs-identification-2/.

    31

    You might also like