The Social Learning Theory
The Social Learning Theory
The Social Learning Theory
In Bandura’s social learning theory, learning is an active cognitive process that takes place in
a social context. The basic process is made up of four parts:
6
• Attention: To retain and imitate a new behavior, the learner must pay attention to someone else
carrying out that behavior. The observed person is the ‘model’.
• Retention: To imitate a behavior, the learner needs to retain it in their memory for possibly
extended periods of time.
• Motor Reproduction: To reproduce a behavior, the learner must have the correct physical
capabilities.
• Motivation: The learner will have gleaned, from the Observation stage of the process, whether
they can expect ‘reward’ or ‘punishment’ from a behavior. This motivates the learner to imitate
(or not) the behavior. Behaviors that are seen to be rewarded in others in a social context are
more likely to be imitated.
7
8
Bobo Doll Experiment
9
Strenghts and Weaknesses of Social Learning
Theory
These are the various strengths and weaknesses of Bandura’s social learning theory
Strengths Weaknesses
It is precise It is simplistic
Bandura’s social learning theory was an attempt to include the whole human being in our theories
of behavior. The dominant theories of the time, classical and operant conditioning, almost viewed
people as computers that were programmed through associations and rewards.
Social learning theory says that one very fundamental way that people learn, is by simple
observation. Of course, rewards and associations are also important, but a more complete
understanding of human behavior must also take into account cognitive processes. Social learning
theory has explanatory value for so much of our behavior.
12