Alzain Nabeel Mohamed Abdulaal - TERM 2 PROJECT
Alzain Nabeel Mohamed Abdulaal - TERM 2 PROJECT
Alzain Nabeel Mohamed Abdulaal - TERM 2 PROJECT
distribution channel
on Awal Dairy
Company W.L.L.
Graphs
Summary
What Is a Distribution Channel?
The term “distribution channel” refers to the methods used by a company to deliver its
products or services to the end consumer. It often involves a network of intermediary
businesses such as manufacturers, wholesalers, and retailers. Selecting and monitoring
distribution channels is a key component of managing supply chains.
What Is the Difference Between Direct
and Indirect Distribution Channels?
Direct distribution channels are those that allow the manufacturer or service provider to
deal directly with its end customer. For example, a company that manufactures clothes
and sells them directly to its customers using an e-commerce platform would be utilizing
a direct distribution channel. By contrast, if that same company were to rely on a
network of wholesalers and retailers to sell its products, then it would be using an
indirect distribution channel. Awal Dairy Company W.L.L. is an indirect distribution
channel.
Awal Dairy company’s Distribution
Channel
Awal Dairy exports its products to Kuwait, Saudi Arabia, UAE, Jordan, Iraq, Yemen,
North & West Africa and Latin America. Recently Awal Dairy expanded its operations in
Kingdom of Saudi Arabia with a new branch.
Awal Dairy Company W.L.L. profit
increase
The Group’s subsidiary Awal Dairy Company’s total sales amounted to BD 14.7 million
for the current fiscal year, while net profit for the year increased from BD 1.42 million to
BD 1.56 million due to improved performance of its subsidiary in Kuwait, increased
export sales and reduced cost of raw materials and packaging materials and the co-
packaging of some of its products under the brands of several Gulf and international
companies for distribution in the GCC, Middle East and North Africa.
Graphs
Distribution channels.
Source of information:
https://www.trafco.com/2018/FINAL-Trafco-AR-Eng
-2018.pdf
Summary
https://www.trafco.com/2018/FINAL-Trafco-AR-Eng-2018.pdf
https://trafcologistic.com/dt_testimonials/awal-dairy-company/