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    SIP Presentation 01

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    sneha waghmare
    This document summarizes a brand awareness and perception study conducted for Qualis Engineers. The study found that brand awareness and perception help businesses attract customers and increase sales. It analyzed respondents from rural and urban areas. Most respondents were from rural areas and between 26-35 years old. The top two services offered by Qualis Engineers were machinery and packaging solutions. The student learned about creating effective brand awareness strategies. They provided suggestions to Qualis Engineers around increasing promotions and utilizing new technologies to boost sales. In conclusion, the study found that Qualis Engineers has strong performance but could improve in promotional activities.

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    SIP Presentation 01

    Uploaded by

    sneha waghmare
    16 views15 pages
    This document summarizes a brand awareness and perception study conducted for Qualis Engineers. The study found that brand awareness and perception help businesses attract customers and increase sales. It analyzed respondents from rural and urban areas. Most respondents were from rural areas and between 26-35 years old. The top two services offered by Qualis Engineers were machinery and packaging solutions. The student learned about creating effective brand awareness strategies. They provided suggestions to Qualis Engineers around increasing promotions and utilizing new technologies to boost sales. In conclusion, the study found that Qualis Engineers has strong performance but could improve in promotional activities.

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    This document summarizes a brand awareness and perception study conducted for Qualis Engineers. The study found that brand awareness and perception help businesses attract customers and increase sales. It analyzed respondents from rural and urban areas. Most respondents were from rural areas and between 26-35 years old. The top two services offered by Qualis Engineers were machinery and packaging solutions. The student learned about creating effective brand awareness strategies. They provided suggestions to Qualis Engineers around increasing promotions and utilizing new technologies to boost sales. In conclusion, the study found that Qualis Engineers has strong performance but could improve in promotional activities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16 views15 pages

    SIP Presentation 01

    Uploaded by

    sneha waghmare
    This document summarizes a brand awareness and perception study conducted for Qualis Engineers. The study found that brand awareness and perception help businesses attract customers and increase sales. It analyzed respondents from rural and urban areas. Most respondents were from rural areas and between 26-35 years old. The top two services offered by Qualis Engineers were machinery and packaging solutions. The student learned about creating effective brand awareness strategies. They provided suggestions to Qualis Engineers around increasing promotions and utilizing new technologies to boost sales. In conclusion, the study found that Qualis Engineers has strong performance but could improve in promotional activities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    SIP PRESENTATION 01 – SKNCOE

    MBA BATCH 2021-2023


    “A STUDY OF BRAND AWARENESS AND PERCEPTION ”
    AT
    QUALIS ENGINEERS
    PRESENTED BY
    MS. SNEHA WAGHMARE
    GUIDED BY
    PROF. MAHESH LAGAD
    EXECUTIVE SUMMARY

    • The research activity was carried out to analysis the brand awareness and
    perception towards general insurance and to comprehend the dimension of
    awareness of the brand.  
    • Brand awareness and Brand Perception help business to attract customers and
    increase the number of customers, which increased sales and competitive
    advantage.
    • Findings- The relationship between the quality of the product and its brand name
    and the satisfaction level of the customer in different way toward the brand
    product.
    DOMAIN CONCEPT

    Why is brand Awareness Important? LEVELS OF BRAND AWARENESS.

    • There are four levels of brand awareness


    • It is the very first step in the marketing that can be visualized by using a brand
    funnel, and a crucial foundation to awareness pyramid-
    eventually acquire customers. a) Zero Awareness/ NO Awareness
    • It helps you to achieve a range of business
    b) Recognition
    objectives and goals. It can expand your
    audience, increase website traffic, build c) Recall
    brand affinity, and cultivate leads. d) Top of Mind
    DOMAIN CONCEPT

    Why is brand perception important? What Factors influence Brand Perception?

    • Online reviews
    •It's a reflection of what consumers think about a
    company and its culture. • Word-of-mouth reviews from trusted sources

    •Positive brand perception can build consumer • Partnerships with other brands
    trust and boost revenue. • Personal experience with the product or
    service
    •Having a strong brand perception might make it
    easier for a company to launch new products, • Advertisements
    expand to new markets or develop brand
    partnerships. • Social media presence or lack of one
    • Experiences with websites and online stores
    •It can affect brand value and equity.
    ORGANIZATION PROFILE

    Vision- Mission-
    To acquire 600 new customers To provide customise automated
    within INDIA by 2030 packaging solution to industries globally

    Core values- Goal-


    Customer focus, simplicity, Turnover of Rs 100cr by the year
    dependability, Team work 2030
    OUTLINE OF PROBLEM

    OBJECTIVE – SCOPE – LIMITATION


    • To determine • The study helps to
    whether or not find the effect of • Customers shared
    consumers have brand image a limited
    heard of your among the information.
    brand. customer • Detailed discussion
    • To understand • Find the were not possible,
    what consumers connection due to busy work
    think about your between the schedule
    brand. quality of service • It is difficult to
    • To identify and brand name collect competitor
    Customer of Qualis data and
    Satisfaction Engineers information
    RESEARCH METHODOLOGY

    • SAMPLE SIZE
    Total 150 samples were taken. Out of which 97 where from rural area and 53 where from urban area people
    uses packaging product. It includes visiting and some selected customers, they were asked to fill the
    questionnaire and feedback form.
    It is important to decide which persons should be included in the study to see the accurate picture of the reality.

    • RESEARCH METHOD
    In this research convivence sampling method is used.
    The data is divided into two parts:
    A) primary data.
    B) secondary data.
    CONCEPTUAL DATA

    How to create effective brand awareness?


    • Brand recall
    • Brand Recognition
    • Brand Identity
    • Brand Image
    • Brand Trust
    RELEVANT ACTIVITY, CHART, GRAPH, DIAGRAM

    • No of people respondents based on area


    Area No: of Percentage
    Respondents

    Rural 97 64.66

    Urban 53 35.33

    Total 150 100.0

    • No of age group people responded


    Particula 18 - 25 26 – 35 36 – 45 46 &
    r above

    Age 20 70 8 2
    group
    • NO OF SERVICES OFFERED BY THE COMPANY

    Services Number of respondents Percentage

    Machinery 50 50%

    Packaging 40 40%
    Solutions

    Service during 10 10%


    warranty
    periods

    Total 10 100.00
    0 %
    LEARNING OF STUDENT THROUGH
    PROJECT
    • You can create a marketing strategy based on the feedback your
    customer gives about your brand awareness.
    • This is a long-term plan and the new idea of your brand should be
    slowly fed to your customers in terms of adverts, content, logo,
    typography, and so on.
    • Insisting on creating an immediate change can be harmful for your
    branding as your customers might not be able to accept the sudden
    changes.
    CONTRIBUTION TO THE HOST
    ORGANIZATION
    Suggestions and Recommendation
    • ‘Qualis Engineers’ is poor in promotions so I suggest them to
    increase their promotional activities to attract the new customers.
    • I will suggest them to automated there product to increase the sales
    activity and utilize different technologies.
    CONCLUSION

    After taking a project at ‘Qualis Engineers’ and analyzing survey or questionnaire depend on the
    investigation of brand awareness and perception, I reached to conclusion that the ‘Qualis Engineers’
    having numerous extraordinary characteristics. The product scope of the organization is entirely
    prominent in the market. In addition, profit ratio of organization is expanding that demonstrates the
    splendid efficiency of showcasing division of the organization. In short, general execution of the
    company is excellent.
    ANNEXURE AND BIBLIOGRAPHY

    • https://qualisengineers.com/
    • https://www.indiamart.com/qualisengineers-pune/about-us.html
    THANK YOU

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