AB1002 Lesson 1 Creating Your Value Proposition Sem 2 AY2020-21 (Students)
AB1002 Lesson 1 Creating Your Value Proposition Sem 2 AY2020-21 (Students)
AB1002 Lesson 1 Creating Your Value Proposition Sem 2 AY2020-21 (Students)
Career Readiness
Preparing for
Professional Attachment
(Internship)
Creating One’s
Value Proposition
Online Application –
Application Tracking System (ATS)
Start 1 2 3 4 5 Finish
Crafting your Deciding on the
Knowing Yourself Resume and Cover Most Suitable
*Discover your skills, Letter INTERNSHIP
qualifications and *Weaving a story about *Selecting the
personal attributes what you can offer to INTERNSHIP that has the
the company best Career FIT for you
4
Social Media
5
Social Media - Your Brand
“Netiquette” on Social
Media
Values for Social Media
• Become “virtually visible”
• Show interest in
job/organisation
• Engage their
employees/management
• Excellent way to network with
future/potential employers
6
Social Media Branding
7
Social Media Branding
“Netiquette” on Social Media
• There is no anonymity in WWW. Every posting can be
tracked
• Do not use offensive language or materials
Be respectful and think twice before you post
anything!
• Implications of “Freedom of Speech” – what you say or do
on the internet will affect your personal branding and
others’ opinion about you!
• Personal social media comments should be posted only via
private Internet service providers (ISP) – not the university’s
server!
• Do not respond to “flames” or personal attacks – take these
matters “offline”
• Obey copyright laws
8
Social Media Branding
“Netiquette” on Social
Media
Potential Employers Can Track You
• Who you party with
• What you say
• What you do
UNTAG YOURSELF
DON’T BE TRACKED NEGATIVELY
9
Social Media Branding
“Netiquette” on Social
Media
Source:
http://mothership.sg/2016/07/man-calls-
spore-a-fuing-sh-country-internet-rages-m
an-gets-fired-within-a-day/
10
Using LinkedIn – Get Connected
Link:
https://www.youtube.com/watch?v=k629Epx
cZ1M
11
Using LinkedIn – Get Connected
• Create LinkedIn profiles, connect with people
https://www.linkedin.com
12
Using LinkedIn – Get Connected
• Internships/ Jobs in LinkedIn
https://www.linkedin.com
13
Have You Completed?
AB1001 Lesson (Accelerating Your Career
Capital)
LinkedIn
1. Headline
2. Summary
14
Why is a Cover Letter Required?
• Being qualified or able to do the job does not necessarily make you
the right person for the job
• Acts as a filter where there are many applications
• Conveys the personality of an individual
• Unique or tailored document that greets your future employer and
the position you are applying for
15
Integrating Skills, Attributes & Qualifications
Building Content of Cover Letter
Being _________________
Skills
Unusual abilities
Special trait
Area of Expertise
Because ___________________
How did you acquire the skills
How long have you been developing the trait
18
29th October 2019
Dear Sir/Madam,
Apart from my active CCA involvement, I have also taken the initiatives to volunteer
I am writing in to apply for an internship attachment with Morgan Stanley’s Operations Division in
May 2008. I am a second year student at Nanyang Business School pursuing a double major
regularly at Health Promotion Board under Audible Hearts project and at HELP Family
programme in Accountancy and Banking & Finance. Morgan Stanley has always impressed me
with its outstanding reputation for excellence in market execution and financial services. The
Service Centre under Big Brother Big Sister (BBBS) programme. Under the BBBS
thought of working for the Operations Division at such leading global bank really excites me, as I
am extremely interested in financial services and would like to be a part of the action in
programme at HELP Family Service Centre, I adopted a “sister” and guided her along
contributing to the bank. Hence, I would like to take this opportunity to contribute to the bank by
putting into practice the knowledge and skills that I have learnt in preparation of this internship.
to prevent her from going astray. All these volunteer activities have won me many
Over the past few years, I have actively participated in many extra curricular activities to hone my
awards such as the Outstanding Community Service Award, and have also helped me
leadership and teamwork skills. In fact, I am currently holding leadership positions in NTU Risk
Management Society, NTU Tax Advisory Club and NTU Hall 9 Othello Team, and this allows me
to develop
and assist the excellent communication
to work well in team and sharpen my multi-tasking skills. As the Honorary General Secretary of
NTU Risk Management Society, I advice management committee in the planning and time management skills which are essential
population. These experiences as to well doing an outstanding jobleadership
in the Operations Division.
and execution of projects aimed at imparting financial risk-related knowledge to the NTU student
as other experiences gained from my other
positions such as the Publication Director of NTU Tax Advisory Club and Othello In-Charge of
NTU Hall 9 Othello Team would certainly help me to do well in Operations Division which values
teamwork and multi-tasking.
I am certain that I will excel and contribute much to Morgan Stanley. I am extremely
Apart from my active CCA involvement, I have also taken the initiatives to volunteer regularly at
interested in an opportunity to meet you in an interview to further discuss how I may
Health Promotion Board under Audible Hearts project and at HELP Family Service Centre under
Big Brother Big Sister (BBBS) programme. Under the BBBS programme at HELP Family Service
contribute to your organization. Thank you.
Centre, I adopted a “sister” and guided her along to prevent her from going astray. All these
volunteer activities have won me many awards such as the Outstanding Community Service
Award, and have also helped me to develop excellent communication and time management
skills which are essential to doing an outstanding job in the Operations Division.
Yours sincerely,
I am certain that I will excel and contribute much to Morgan Stanley. I am extremely interested in
an opportunity to meet you in an interview to further discuss how I may contribute to your
organization. Thank you.
Yours sincerely,
Tan Mei Mei
20
Tan M ei M ei
Tan Mei Mei
How to Improve the Cover Letter
(Tan Mei Mei)
21
29th November 2007
Dear Sir/Madam,
I am writing in to apply for an internship attachment with Morgan Stanley’s Operations
Application for Internship with Equities Division in May 2008
Division. I am a second year student at Nanyang Business School pursuing a double major
I am a second year student at Nanyang Business School pursuing a double major
programme in Accountancy and programme in Accountancy
Banking & Finance, and
on track to a FirstBanking & Finance. Morgan Stanley has always impressed
Class Honours.
The thought of working for the me with Division
Equities its outstanding
at Citigroup reputation
Global Capitalfor excellence
Market really in market execution and financial services.
excites me, as I enjoy working with numbers and people and would like to be a part of
The
the action in contributing to the thought of working for the Operations Division at such leading global bank really
organization.
excites me, as I am extremely interested in financial services and would like to be a part of
I was able to apply quantitative thinking and analytical processes to my team and
leadership roles in Investment the action in
Interactive contributing
Club, Risk Managementto the bank.
Society and Hence,
Tax I would like to take this opportunity to
Advisory Club, which have heightened my interest and fuelled my passion in equities
contribute to the bank by putting into
sales. One key achievement during my tenure in Risk Management Society is to overseepractice the knowledge and skills that I have learnt in
preparation of this internship.
a five-fold increase in the number of events organized and a three-fold increase
membership, which certainly provides an evidence of my suitability in equities sales.
in club
On the community service front, I volunteer regularly at Health Promotion Board under
Audible Hearts project and at HELP Family Service Centre under Big Brother Big Sister
(BBBS) programme. Under the BBBS programme at HELP Family Service Centre, I
adopted an underprivileged younger “sister” and guided her along to prevent her from
I am a second year student at Nanyang Business School pursuing a double major
going astray. All these volunteer activities have won me many awards such as the
Outstanding Community Service Award, and have also helped me to develop excellent
programme in Accountancy and Banking & Finance, on track to a First Class
communication and time management skills which are essential to my internship. Above
all, I learnt about the values of helping others.
Honours. The thought of working for the Operations Division at Morgan Stanley
In addition, as a testimony of my excellent adaptation skills, I was able to fit well into
really
Singapore’s culture as an ASEAN excites
scholar, when Ime,
hailedas
from I Malaysia
enjoy working
few years back.with numbers and people and would like to be a
Despite being educated in a Chinese-medium school since young, I quickly picked up
part of
English language as first language whenthe action
I entered in contributing
school in Singapore. I amto the organization.
confident
that my positive attitude, tenacity and strong adaptation skills would allow me to do well
in a constantly changing, fast-moving environment in Equities Division.
I am extremely interested to meet you to further discuss how I may contribute to your
organization. Thank you.
Yours sincerely,
allowsatme
I am a second year student to work
Nanyang well School
Business in team and sharpen
pursuing my multi-tasking skills. As the Honorary General
a double major
programme in Accountancy and Banking & Finance, on track to a First Class Honours.
The thought of working Secretary
for the EquitiesofDivision
NTU Risk Management
at Citigroup Global CapitalSociety, I advice and assist the management committee
Market really
excites me, as I enjoy working with numbers and people and would like to be a part of
intothe
the action in contributing planning and execution of projects aimed at imparting financial risk-related knowledge
the organization.
to the NTU
I was able to apply quantitative student
thinking population.
and analytical These
processes to myexperiences
team and as well as other experiences gained from
leadership roles in Investment Interactive Club, Risk Management Society and Tax
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and fuelledsuch as the
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in equities
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Othello
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of events organized Hall 9 increase
and a three-fold Othelloin club
Team would certainly help me to do well in
membership, which certainly provides an evidence of my suitability in equities sales.
Operations Division which values teamwork and multi-tasking.
On the community service front, I volunteer regularly at Health Promotion Board under
Audible Hearts project and at HELP Family Service Centre under Big Brother Big Sister
(BBBS) programme. Under the BBBS programme at HELP Family Service Centre, I
adopted an underprivileged younger “sister” and guided her along to prevent her from
going astray. All these volunteer activities have won me many awards such as the
Outstanding Community Service Award, and have also helped me to develop excellent
I was able to apply quantitative thinking and analytical processes to my team and
communication and time management skills which are essential to my internship. Above
all, I learnt about the values of helping others.
leadership
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of my excellent in skills,
adaptation Investment
I was able toInteractive
fit well into Club, Risk Management Society and Tax
Singapore’s culture as an ASEAN scholar, when I hailed from Malaysia few years back.
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that my positive attitude, key
tenacity achievement
and strong adaptation during myallow
skills would tenure
me to doin well
Risk Management Society is to oversee a five-
in a constantly changing, fast-moving environment in Equities Division.
fold increase in the number of events organized and a three-fold increase in club
I am extremely interested to meet you to further discuss how I may contribute to your
organization. Thank you. membership, which certainly provides an evidence of my suitability in operations.
Yours sincerely,
23
29th November 2007
Dear Sir/Madam,
Apart
Application for Internship with Equities from
Division my 2008
in May active CCA involvement, I have also taken the initiatives to volunteer
I am a second year student at Nanyang regularly
BusinessatSchool
Health Promotion
pursuing Board under Audible Hearts project and at HELP
a double major
programme in Accountancy and Banking & Finance, on track to a First Class Honours.
The thought of working for the EquitiesFamily
Division atService Centre
Citigroup Global under
Capital MarketBig Brother Big Sister (BBBS) programme. Under the
really
excites me, as I enjoy working with numbers and people and would like to be a part of
BBBS programme at HELP Family Service Centre, I adopted a “sister” and guided
the action in contributing to the organization.
her along to prevent her from going astray. All these volunteer activities have won
I was able to apply quantitative thinking and analytical processes to my team and
me many
leadership roles in Investment Interactive Club, Riskawards
ManagementsuchSociety
as the
Advisory Club, which have heightened my interest and fuelled my passion in equities
and Outstanding
Tax Community Service Award, and have
sales. One key achievement during myalso tenurehelped me to develop
in Risk Management Society is toexcellent
oversee communication and time management skills
a five-fold increase in the number of events organized and a three-fold increase in club
membership, which certainly provides an which
evidenceareof essential toequities
my suitability in doingsales.
an outstanding job in the Operations Division.
On the community service front, I volunteer regularly at Health Promotion Board under
Audible Hearts project and at HELP Family Service Centre under Big Brother Big Sister
(BBBS) programme. Under the BBBS programme at HELP Family Service Centre, I
adopted an underprivileged younger “sister” and guided her along to prevent her from
going astray. All these volunteer activities have won me many awards such as the
Outstanding Community Service Award, and Onhave
thealso
community service
helped me to develop front, I volunteer regularly
excellent at Health Promotion
communication and time management skills which are essential to my internship. Above
Board under Audible Hearts project and at HELP Family
all, I learnt about the values of helping others.
Service Centre under
Big Brother Big Sister (BBBS) programme. Under the BBBS programme at
In addition, as a testimony of my excellent adaptation skills, I was able to fit well into
Singapore’s culture as an ASEAN scholar, HELP Family
when I hailed from Service
Malaysia fewCentre,
years back.I adopted an underprivileged younger “sister”
Despite being educated in a Chinese-medium school since young, I quickly picked up
English language as first language when and guided
I entered her
school in alongI am
Singapore. to confident
prevent her from going astray. All these volunteer
that my positive attitude, tenacity and strong adaptation skills would allow me to do well
activities
in a constantly changing, fast-moving environment haveDivision.
in Equities won me many awards such as the Outstanding Community
Service
I am extremely interested to meet you to further Award,
discuss how I may and haveto also
contribute your helped me to develop excellent communication
organization. Thank you.
and time management skills which are essential to my internship. Above all, I
Yours sincerely, learnt about the values of helping others.
24
Tan Mei Mei
29th November 2007
Dear Sir/Madam,
I am certain that I will excel and contribute much to Morgan Stanley. I am
extremely
Application for Internship with Equities interested
Division in May 2008 in an opportunity to meet you in an interview to
furtherBusiness
I am a second year student at Nanyang discuss how
School I may
pursuing contribute
a double major to your organization. Thank you.
programme in Accountancy and Banking & Finance, on track to a First Class Honours.
The thought of working for the Equities Division at Citigroup Global Capital Market really
excites me, as I enjoy working with numbers and people and would like to be a part of
the action in contributing to the organization.
I was able to apply quantitative thinking and analytical processes to my team and
leadership roles in Investment Interactive Club, Risk Management Society and Tax
Advisory Club, which have heightened my interest and fuelled my passion in equities
sales. One key achievement during my tenure in Risk Management Society is to oversee
In addition, as a testimony of my excellent adaptation skills, I was able to fit well into
a five-fold increase in the number of events organized and a three-fold increase in club
membership, which certainly provides an evidence of my suitability in equities sales.
Singapore’s culture as an ASEAN scholar, when I hailed from Malaysia few years back.
On the community service front, I volunteer regularly at Health Promotion Board under
Audible Hearts project and at HELPDespite being
Family Service educated
Centre in a Big
under Big Brother Chinese-medium
Sister school since young, I quickly picked up
(BBBS) programme. Under the BBBS programme at HELP Family Service Centre, I
adopted an underprivileged younger English language
“sister” and guided her as first
along language
to prevent her fromwhen I entered school in Singapore. I am confident
going astray. All these volunteer activities have won me many awards such as the
Outstanding Community Service Award, that and
myhave
positive attitude,
also helped tenacity
me to develop and strong adaptation skills would allow me to do well
excellent
communication and time management skills which are essential to my internship. Above
in others.
all, I learnt about the values of helping a constantly changing, fast-moving environment in Operations Division.
In addition, as a testimony of my excellent adaptation skills, I was able to fit well into
I am extremely interested to meet you to further discuss how I may contribute to your
Singapore’s culture as an ASEAN scholar, when I hailed from Malaysia few years back.
Despite being educated in a Chinese-medium school since young, I quickly picked up
organization. Thank you.
English language as first language when I entered school in Singapore. I am confident
that my positive attitude, tenacity and strong adaptation skills would allow me to do well
in a constantly changing, fast-moving environment in Equities Division.
I am extremely interested to meet you to further discuss how I may contribute to your
organization. Thank you.
Yours sincerely,
25
Improving Your Resume
• Create your success story
Contemplate your life – school, CCAs, interests, hobbies, community
contributions
Check where you find energy, passion, creativity, and drive
• Create your brand
Connect your passion to the company’s total culture, vision and
mission
• Create your value (impact)
Construct your economical contributions (How much $ you raise)
Concentrate on bottom-line offerings (Attendance, contribution to
the company in your past internships, clubs, CCAs)
• Create your unique resume
Combine the key responsibilities to your past positions or
qualifications
26
Details + Photo (optional)
Education
Resume Format
Work Experience *
CCA *
Language/ IT Skills
Hobbies
•CCA can come before work experience
•Language/IT skills /Hobbies can come under
“Other information” headings
27
Your Name (underline surname) Resume Template
Your Address (optional)
Your Handphone Number , Your email address (Font size 11/12,
should not exceed one page)
Education
# If the company is not immediately recognizable by most other employers, please include a very brief description of the company
28
Resume Template
(Font size 11/12, should not exceed one page)
CCA/Activities
Club/Organisation/Community, Position/Role
Key achievements/accomplishments (all in bullet points, not more than five)
Club/Organisation/Community 2, Position/Role
Key achievements/accomplishments (all in bullet points, not more than five)
Awards & Accomplishments/Achievements (if you do not have any, you do not need this
heading)
Competition
MMYY-MMYY
Business/Finance Case
MMYY-MMYY
Conference – overseas/local
Scholarship
Other information
Language/IT Skills (emphasise coding skills if relevant):
EXAMPLE
Work Experience
ABC Trading Pte Ltd , Audit Intern, 23 May to 31 Jul 2019
• Collated and audited of information of suppliers invoices, payment bills and A/P statements.
Completed 20 companies during the 10 weeks
• Compiled and developed trend analysis and management reports for team manager. Provided 3 different trending reports.
RESUME
30
Be Bold – Its your Resume
BUT DON’T EMBELLISH
http://www.hrdmag.com.sg/news/uk-prime-ministerial-candidate-embroiled-in-
false-cv-claims-219335.aspx 31
Be Bold – Its your Resume
DON’T EMBELLISH
http://
www.manchestereveningnews.c
o.uk/news/greater-manchester-
news/reds-axe-pr-girl-who-
1197753
32
Tackling Online
Applications & Questions
33
ATS Recruitment Process: Role of AI
• What is an ATS Recruitment Process?
• How do you effectively leverage on ATS?
34
Online Applications
• Companies are increasingly using Applicant Tracking System (ATS) to track
all applications, from internships to experienced hires
• Examples of popular ATS include Taleo, Workday etc
• ATS should be no different from filling up a form, just that it is electronic
You will be expected to create a login account, please remember the login
details as you will need to come back to it
• Online applications may vary from different organisations. But a good
practice will be to read the instructions carefully and follow them
35
Online Applications
• Prepare your resume in PDF or Word
format. It should be easy to upload into the
system as you will be asked for it
38
Sample Online Application Questions
a) Non-Academic Studies Achievements
Please complete this field; DO NOT leave it blank.
Describe what you would consider your greatest non-academic achievement and why?
(At least 50 words and not more than 200 words.)
By far, the greatest non-academic studies achievement has been my role as Honorary
General Secretary of Nanyang Business School’s Freshmen Dinner and Dance Committee
17/18. In this capacity, I experience organizing and managing events. This has helped hone
my organizational abilities, while building network with students and external
parties. Over the past year, I have learnt how to motivate people, juggle my time
effectively and handle public relations matters. Consequently, I am being
transformed into a versatile person. I am now comfortable working independently as a
strategic thinker and in a group.
• Identify a role from the company that you like to do your actual summer
internship (have applied or thinking to apply)
• Check out company websites, LinkedIn, job websites, NBS career services
(CareerFIT), Career events publicity , recruitment fairs
• Write a resume & cover letter in CareerFIT to apply for the internship
• Your resume was written in AB1001
• DO NOT call company to get names of hiring manager
• Print your resume & cover letter to be submitted during the next lesson (Lesson
2) to your tutor
• Photo is optional
• Tutor will return to you the assignment in Lesson 3
• Incorporate the amendments and submit your resume and cover letter in
NTULearn as submission of your assignment
41
Lesson 1
Writing Resumes and Cover Letters
https://nbscareerfit-csm.symplicity.com/
42
Writing Resumes and Cover Letters
43
Writing Resumes and Cover Letters
44
NBS CareerFIT –
Resume Style 1
45
NBS CareerFIT –
Resume Style 2
46
NBS CareerFIT –
Resume Style 3
47
NBS CareerFIT –
Resume Style 4
48