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    Social Media Marketing

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    AILSA AZALIA
    Social media marketing (SMM) involves using social media platforms like Facebook, Instagram, and Twitter to promote a company's brand and drive sales. It provides opportunities for customer engagement, targeted advertising, and analytics to track campaign success. Key benefits include real-time industry trends, more comprehensive competition analysis, and an interactive platform between sellers and customers. Content that is shareable and goes viral can be an effective low-cost marketing strategy. Earned media through user-generated content like reviews and recommendations also exposes the brand. The best times to post on social media vary by platform and day of week but generally include weekday afternoons and evenings as well as weekends.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Social Media Marketing

    Uploaded by

    AILSA AZALIA
    94 views19 pages
    Social media marketing (SMM) involves using social media platforms like Facebook, Instagram, and Twitter to promote a company's brand and drive sales. It provides opportunities for customer engagement, targeted advertising, and analytics to track campaign success. Key benefits include real-time industry trends, more comprehensive competition analysis, and an interactive platform between sellers and customers. Content that is shareable and goes viral can be an effective low-cost marketing strategy. Earned media through user-generated content like reviews and recommendations also exposes the brand. The best times to post on social media vary by platform and day of week but generally include weekday afternoons and evenings as well as weekends.

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    Social media marketing

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    Social media marketing (SMM) involves using social media platforms like Facebook, Instagram, and Twitter to promote a company's brand and drive sales. It provides opportunities for customer engagement, targeted advertising, and analytics to track campaign success. Key benefits include real-time industry trends, more comprehensive competition analysis, and an interactive platform between sellers and customers. Content that is shareable and goes viral can be an effective low-cost marketing strategy. Earned media through user-generated content like reviews and recommendations also exposes the brand. The best times to post on social media vary by platform and day of week but generally include weekday afternoons and evenings as well as weekends.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    94 views19 pages

    Social Media Marketing

    Uploaded by

    AILSA AZALIA
    Social media marketing (SMM) involves using social media platforms like Facebook, Instagram, and Twitter to promote a company's brand and drive sales. It provides opportunities for customer engagement, targeted advertising, and analytics to track campaign success. Key benefits include real-time industry trends, more comprehensive competition analysis, and an interactive platform between sellers and customers. Content that is shareable and goes viral can be an effective low-cost marketing strategy. Earned media through user-generated content like reviews and recommendations also exposes the brand. The best times to post on social media vary by platform and day of week but generally include weekday afternoons and evenings as well as weekends.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    SOCIAL MEDIA

    MARKETING
    Dosen :
    Ailsa Azalia, S..T.P., M.T.P​
    WHAT IS SOCIAL
    MEDIA MARKETING
    (SMM)?
     Social media marketing (SMM) In addition to providing
    (also known as digital marketing companies with a way to engage
    and e-marketing). with existing customers and
     SMM is the use of social media—
    reach new ones, social media
    the platforms on which users marketing (SMM) has purpose-
    build social networks and share built data analytics that allow
    information—to build a marketers to track the success of
    company's brand, increase sales, their efforts and identify even
    and drive website traffic. more ways to engage.
    MANFAAT SOCIAL 4

    MEDIA MARKETING

    Bisa tahu Analisis


    tren industri Persaingan
    secara real- yang Lebih
    time Komprehensif

    Mudah & Sbg platform


    cepat interaktif antara
    dijangkau Penjual dan
    Audiens pelanggan.
    WHY IS SOCIAL
    MEDIA MARKETING
    SO POWERFUL?

    Cu
    s
    n

    to
    ti o

    me
    c

    rD
    ne

    at
    on

    Interactio a
    C

    n
    HOW SOCIAL MEDIA 6

    MARKETING WORKS
    SMM Customer
    Relationship Shareable Earned
    Action
    Management Content Media
    Plan
    (CRM)

    Viral Customer
    Marketing Segmentation
    7

    ADVANTAGES AND DISADVANTAGES


    OF SOCIAL MEDIA MARKETING

     Tailored social media marketing (SMM) campaigns that instantly reach a range of
    target audiences are clearly advantageous to any business.
     But—like any social media content—SMM campaigns can leave a company open
    to attack. For example, a viral video claiming that a product causes illness or
    injury must be addressed immediately—whether the claim is true or false.
     Even if a company can set the record straight, false viral content can make
    consumers less likely to purchase in the future.
    8

    WHAT IS STICKY CONTENT


    IN SOCIAL MEDIA
    MARKETING?
    Sticky content is the marketing term for
    attractive content that engages
    ”
    customers at first glance and then
    influences them not only to purchase
    products but also to share the content.
    9

    WHAT IS VIRAL MARKETING


    IN SOCIAL MEDIA
    MARKETING?
    Viral ”
    marketing is an SMM strategy
    that attempts to trigger the rapid
    spread of word-of-mouth product
    information—a very simple and
    inexpensive way to promote sales.
    10

    WHAT IS EARNED MEDIA IN


    SOCIAL MEDIA MARKETING?
    Earned media is a marketing term for
    brand exposure from any method
    other than paid advertising, e.g.,
    customer-created content ranging
    from product reviews and
    recommendations to shares, reposts,
    and mentions.
    WHAT ARE SOME EXAMPLES OF
    SOCIAL MEDIA MARKETING
    STRATEGIES?
    Social media marketing has grown to include several
    techniques and strategies to engage users and market
    products and services. These include audience-targeted
    advertising, the use of interactive chatbots, creating
    personalized experiences for customers online, the use of
    social media influencers, building an online audience, and so
    on.
    12

    SOSIAL MEDIA FOR MARKETING

    YOUTUBE INSTAGRAM FACEBOOK

    TIKTOK TWITTER​
    BEST MOMENT FOR UPLOAD 13

    YOUR BUSSINES CONTENT

    10.00 – 15.00

    19.00 – 21.00

    Mondays
    sunday
    BEST MOMENT FOR UPLOAD
    Presentation title 14

    YOUR BUSSINES CONTENT

    Monday – Friday

    13.00-16.00

    Weekend
    BEST MOMENT FOR UPLOAD
    Presentation title 15

    YOUR BUSSINES CONTENT

    Mondays- Friday
    12.00-15.00

    Saturday
    13.00

    Friday > 15.00


    Sunday > 20.00
    BEST MOMENT FOR UPLOAD
    Presentation title 16

    YOUR BUSSINES CONTENT

    Weekdays 15.00-18.00

    Weekdays 21.00-22.00

    Weekend 09.00-11.00
    BEST MOMENT FOR UPLOAD
    Presentation title 17

    YOUR BUSSINES CONTENT

    Monday-Thursday
    12.00-13.00

    Friday
    11.00-12.00 or 19.00-22.00

    Weekend
    THANK YOU
    TUGAS
    • Pilihlah social media yang akan saudara gunakan untuk mempromosikan produk
    Saudara secara online
    • Buatlah akun Social Media dari produk kalian tersebut
    • Jelaskan alasan mengapa Saudara memilih social media tersebut sebagai media
    digital utk mempromosikan/menjual produk Saudara

    *Kerjakan secara berkelompok, lalu dipersentasikan melalui PPT


    • Bagi kelompok yg produknya sdh memiliki sosmed tdk perlu registrasi ulang

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