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    Lect 7 - Sem 3 Role and Skills of BM

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    raju prajapati
    A brand manager is responsible for developing and maintaining a brand strategy across all departments of a company. They must ensure brand consistency in all marketing campaigns and communications. Key skills for brand managers include strategic thinking, quantitative reasoning, strong communication, creativity, flexibility, and the ability to immerse themselves in target markets. Brand managers adapt branding strategies in response to changes in markets while keeping the core brand intact.

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    Lect 7 - Sem 3 Role and Skills of BM

    Uploaded by

    raju prajapati
    20 views23 pages
    A brand manager is responsible for developing and maintaining a brand strategy across all departments of a company. They must ensure brand consistency in all marketing campaigns and communications. Key skills for brand managers include strategic thinking, quantitative reasoning, strong communication, creativity, flexibility, and the ability to immerse themselves in target markets. Brand managers adapt branding strategies in response to changes in markets while keeping the core brand intact.

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    role and skill for brand management

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    A brand manager is responsible for developing and maintaining a brand strategy across all departments of a company. They must ensure brand consistency in all marketing campaigns and communications. Key skills for brand managers include strategic thinking, quantitative reasoning, strong communication, creativity, flexibility, and the ability to immerse themselves in target markets. Brand managers adapt branding strategies in response to changes in markets while keeping the core brand intact.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views23 pages

    Lect 7 - Sem 3 Role and Skills of BM

    Uploaded by

    raju prajapati
    A brand manager is responsible for developing and maintaining a brand strategy across all departments of a company. They must ensure brand consistency in all marketing campaigns and communications. Key skills for brand managers include strategic thinking, quantitative reasoning, strong communication, creativity, flexibility, and the ability to immerse themselves in target markets. Brand managers adapt branding strategies in response to changes in markets while keeping the core brand intact.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 23

    Brand Manager

    Skills and Roles


    Background
    • A brand manager is in charge of implementing and maintaining a brand strategy for companies.

    • They uphold brand consistency throughout numerous marketing campaigns and different
    department communications.

    • Brand managers work extensively with each department of a company to uphold brand.
    Skills Required

    Strategic Quantitative Strong


    Creativity Reasoning Communication

    The Ability to
    Flexibility
    Immerse
    • Creative teams with strategic business targets innovate the best brands. However, a common
    dilemma is too much structure around creative teams hampers their innovative output.

    • Effective brand managers implement overarching strategies that encourage creativity rather
    than restrict it.

    • The key is a combination of prior planning and intermittent intervention. Periodically review and
    improve your own strategies for creative teams.
    • When you task a team with creating a new brand asset, clearly outline your expectations
    beforehand and relay them to the team.

    • Put these in writing, include tangible examples and refer back to them often.

    • This ensures your strategies are optimized. Most importantly, find opportune times to reiterate
    branding goals and ensure they foster team creativity.
    Skills Required

    Strategic Quantitative Strong


    Creativity Reasoning Communication

    The Ability to
    Flexibility
    Immerse
    • One of the core brand manager competencies is the ability to justify branding efforts with data.
    • The quantitative rationale behind your branding strategy legitimizes it within the company –
    especially with upper management.
    • Most branding outcomes are understood qualitatively but expressing them using numbers is what
    keeps the brand manager afloat.
    • The key to synchronizing data with branding is measuring branding reach before starting new
    processes.
    • Though brand perception is subjective, some measurements can be ascertained for branding justification.
    • For instance, a brand manager can calculate conversion rates to show how well new key messaging is perceived.
    • Whichever way you tackle this, be sure to use data and give updates early and often.
    • One of the most important brand manager qualities is a refined presentation style.
    • Use a unique blend of quantitative reasoning and real-world examples to make your data-driven case for further
    branding activities internally.
    Skills Required

    Strategic Quantitative Strong


    Creativity Reasoning Communication

    The Ability to
    Flexibility
    Immerse
    • Brand managers work across many
    departments and implement company-
    wide cooperation on larger projects. Be
    sure you’ve built relationships through
    good communication practices prior to
    starting a big rebranding project

    • Make yourself visible and available as


    often as possible. Go to different
    departments and ask questions.

    • Try to attend creative meetings as an


    observer to learn their workflows.
    • Build relationships with teams whenever
    possible. Finally, be available for brand
    questions if they arise.

    • Furthermore, brand consistency starts


    internally, so make it clear to your team
    that they need to be available for
    branding questions from their colleagues
    in other departments.
    Skills Required

    Strategic Quantitative Strong


    Creativity Reasoning Communication

    The Ability to
    Flexibility
    Immerse
    • Immersion into key markets is
    crucial for brand managers to
    grasp the presence of their brand.

    • Marketing research informs brand


    managers what types of videos
    customers and prospects watch,
    the sites they visit and social
    media conversations they’re
    engaged in.

    • Knowing these is essential for


    outbound marketing and to
    understand what types of brand
    messaging are effective.
    • One way to immerse into your target
    markets is to study the media products
    your customers consume. The best way
    to see whether your messaging is
    compelling is to look at it from a
    customer perspective.

    • After you’ve immersed yourself in


    customer-centered media and
    conversations, you’ll have a better
    perspective when looking at your brand
    messaging. It gives you first-hand
    insight that is infinitely more valuable
    than customer surveys.
    Skills Required

    Strategic Quantitative Strong


    Creativity Reasoning Communication

    The Ability to
    Flexibility
    Immerse
    • One of the foundational attributes
    of a brand manager is flexibility.
    When faced with changes in the
    market, a brand manager adapts
    and pushes the company forward.

    • They do this by creating a new


    design or key messaging while
    keeping the core brand intact
    and maintaining brand consistency.
    • Conversations surrounding
    customers’ experiences with your
    brand happen in real time on
    social media platforms and other
    mediums.

    • The flexibility to harness social


    media for your branding
    campaigns is crucial. Furthermore,
    researching brand discussions on
    these platforms is important. Be
    sure to change your strategy
    contemporarily as trends develop.
    • Brand management used to be a slow and
    steady process but today it moves quickly.
    Companies need to manage brands as fast
    as customers’ opinions change.

    • Because of this, brand managers must


    continually keep up with discussions within
    their industry and about their brand.
    Role of Brand Manager
    • A Brand Manager is responsible for adapting a
    brand strategy for a company's target market.

    • As the 'brand guardian', brand managers


    maintain brand integrity across all company
    marketing initiatives and communications and
    may manage a portfolio of products.
    Roles
    • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short
    as well as long term
    • Planning and execution of all communications and media actions on all channels, including online and social media
    • Assisting with product development, pricing and new product launches as well as developing new business
    opportunities
    Roles
    • Creating and managing promotional collateral to establish and maintain product branding
    • Managing the budget for advertising and promotional items
    • Competitor and customer insights analysis
    • Analysis of sales forecasts and relevant financials and reporting on product sales
    Thank You

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