Copyreadingheadlinewriting 150702010843 Lva1 App6892
Copyreadingheadlinewriting 150702010843 Lva1 App6892
Copyreadingheadlinewriting 150702010843 Lva1 App6892
HEADLINE WRITING:
More than Just Marks and Words
“You cannot correct unless you know that there is something wrong.”
RUEL C. FERNANDEZ
Resource Speaker
Eagle’s Eyes Ready
Political orgasm
What is COPYREADING AND HEADLINE WRITING?
Well-written headlines
grab the reader's attention
convey clear, concise thoughts
Poorly written headlines
mislead
and confuse a reader
Headline / head
The headline or head is
the title of a news story.
While the lead
summarizes the story, the
headline summarizes the
lead. The headline of the
biggest or Number One
story on page 1 of the
newspaper is called a
banner head.
Functions of
Headlines
• To tell in capsule
form what the
story is all about
• To grade the news
as to importance
• To make the page
look attractive
Try giving this lead a headline:
THE
Enrolment dips
ENROLMENT
DIPS (x) by 2.5 %
Do’s in Writing Traditional Heads
The Enrile wants new book
active verb is
published only after death
preferable than the
passive, but when the
Overseasjob seekers
doer is not prominent,
warned vs Web offers
use the passive head .
Do’s in Writing Traditional Heads
Use the present Ukraine seeks to join
tense for past Nato to counter Russia
stories; the
infinitive for Ukraine to join Nato
future stories. to counter Russia
Don’t’s in Headline Writing
Drive vs smut on
Math winners announced
Math winners bared
Vocabulary Headline
Replace the italicized words
with apt head lingo
Scribes to join
reg’l presscon
Vocabulary Headline
Replace the italicized words
with apt head lingo
Principal approves
Student Gov’t election
Principal okays
Student Gov’t polls
Vocabulary Headline
Replace the italicized words
with apt head lingo
The first number means that the headline will run across three columns of the
page.
The second number stands for the font size to be used.
AB (Arial Black) indicates the font type.
Inverted Pyramid is the headline pattern to be used.
The two lines below means that make a two-line headline.
Inverted Pyramid – two or more lines of headline with the first line flushed to both
margin and the succeeding lines getting shorter and centered
Banner head,
Streamer
4-line,
1-column
head 2-line,
4-column
head
3-column
crossline
Heads
are
flushed
left
like
this
The writer whose work cannot be improved
by a constructive editor does not exist.