RenaiPact Program - Lesson 2

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ENTREPRENEURSHIP

LEADERSHIP
MENTORSHIP

Facilitator: Renaissance Network


“Prosperity is only an instrument to be used, not a
deity to be worshipped.”

-Calvin Coolidge
OBJECTIVES OF THE PROGRAM
• TO FOSTER GROWTH AND ENHANCE INTELLECTUAL CAPACITY;
• PREPARE STUDENTS FOR THE 21ST BUSINESS WORLD;
• DEVELOPING PERSONAL CREATIVITY AND ENTREPRENEURIAL INITIATIVE;
• ADOPTING OF THE KEY STEPS IN THE ELABORATION OF BUSINESS IDEA;
• UNDERSTANDING THE STAGES OF THE ENTREPRENEURIAL PROCESS AND THE
RESOURCES NEEDED FOR THE SUCCESSFUL DEVELOPMENT OF ENTREPRENEURIAL
VENTURES.
BUSINESS COMMUNICATION
• WHAT IS BUSINESS COMMUNICATION?
 Business communication is the process of sharing information between
people within the workplace and outside a company.
 Effective business communication is how employees and management
interact to reach organizational goals. Its purpose is to improve organizational
practices and reduce errors. It’s important to work on both your
communication skills and communication processes to achieve effective
business communication.
COMMUNICATION IN BUSINESS

• The process of business communication and your communication strategy underpin all
structured action in a firm. This could range from administrative communication to vendor
technical communication.
• Ways of Business Communication
• Upward communication: any communication that comes from a subordinate to a manager. Or
from another person up the organizational hierarchy.
• Downward communication/Managerial communication: anything that comes from a
superior to a subordinate.
• Lateral communication/Technical communication: internal or cross-departmental
communication between coworkers
COMMUNICATION IN BUSINESS
• External business communication is any messaging that leaves your office
and internal staff. It involves dealing with customers, vendors, or anything
that impacts your brand.
TYPES OF BUSINESS
COMMUNICATIONS
Business communication comes in a few
different forms and isn't limited to
speech. Companies work with a wide
range of people and other businesses,
prompting them to communicate in a
variety of mediums. To be effective, care
is given to the tone and clarity of the
message regardless of the communication
method.
WHY IS COMMUNICATION IMPORTANT IN BUSINESS?

• Communication in business is important to convey clear, strong messages


about strategy, customer service and branding. A business building a brand
reflects a consistent message tailored to its audience. Internal
communication builds rapport among employees and managers and
encourages teamwork and collaboration.
• Good communicators are vital to a business's profit margin and reputation.
Employees who communicate well and understand the company's vision
help make the company successful. Using effective communication skills
can benefit a business and its employees in a variety of ways, including:
WHY IS COMMUNICATION IMPORTANT IN BUSINESS?

• Building better teams


Effective communication builds a positive atmosphere where teams can
flourish. When communication is positive and encouraging, team members
become stronger and work better together. Those who practice good
communication skills make working beside them easier and less stressful.
Job tensions or friction are promptly addressed since effective
communicators work toward finding solutions.
WHY IS COMMUNICATION IMPORTANT IN BUSINESS?

• Preventing misunderstandings and conflicts


Listening is a part of communicating used to understand a situation fully. Good
communicators listen well and react appropriately, and they're more likely to
find solutions without becoming defensive. When conflicts arise, good
communicators address the problem right away and listen to the other side.
WHY IS COMMUNICATION IMPORTANT
IN BUSINESS?

• Improving customer service


Businesses need to know what their customers want and need from them to
serve them. Forming business relationships is how companies build trust in
their brand and bring customers back. Reliable and positive communication
with customers is paramount to maintaining a valued customer service
reputation.
WHY IS COMMUNICATION IMPORTANT
IN BUSINESS?

• Effective communication with customers by answering questions and


providing solutions helps to improve the business's reputation.
Communicating well over the phone or through social media or email
improves customer confidence and loyalty. Written communication that is
consistent with the brand's voice can help promote community between
customers and organizations.
WHY IS COMMUNICATION IMPORTANT
IN BUSINESS?

• Meeting goals and earning success


For a business to be successful, short- and long-term goals must be clear and
concise. When employees know what the goals and visions of their company are,
they are better able to focus their efforts on achieving them.
Communicate goals clearly, and regularly remind employees of the team or
individual goals to keep them motivated and encouraged. It can also help
employees understand the importance of their roles in making the company
successful, which can improve loyalty within the company and reduce hiring
turnover.
WHY IS COMMUNICATION IMPORTANT
IN BUSINESS?

• Promoting creativity and innovation


People who are good communicators are usually open to sharing ideas
without judgment. When trust is built based on effective communication,
team members are more apt to share with each other to inspire creativity.
Effective communicators are more inclined to collaborate to find creative
solutions, as well. When employees are keen to share ideas, companies can
transform their approaches and find unique ways to serve customers and
clients.
WHY IS COMMUNICATION IMPORTANT
IN BUSINESS?

• Advancing individual career prospects


Good communication skills, such as open and honest communication,
eliminate surprises and reinforce your commitment to solve problems and
support the business. This can help you earn promotions and secure
leadership positions in your current organization or pursue new advanced
career opportunities elsewhere.
Improving business communication
skills
• Practice listening
Apply active listening techniques and turn off internal dialogue to fully
focus on what is being communicated to you. Ask questions and/or rephrase
the message to let the other person know you comprehend what they're
communicating. You may also consider using nonverbal communication,
such as facial expressions and gestures, to convey you're engaged.
Improving business communication
skills
• Improve your memory for faces and names
Being able to remember another person's name can help you better connect
with coworkers, supervisors and clients in the workplace. Take the time to
match names to faces, and find ways to boost your memory.
Discover a fact about each person, such as their hometown or favorite food.
Make mental notes or write them down. You can also consider using a
mnemonic strategy to help you remember, such as Brian likes bagels or
Margaret lives in Madison.
Improving business communication
skills
• Attend motivational seminars
Attend a seminar, and take notes on the positive language used by the
presenters. Note their use of nonverbal cues, accompanying visuals and the
consistency and/or repetition of the message. Then, apply those techniques.
In front of a mirror, practice your own motivational speech. You can also
make an effort to use those techniques the next time you work with a
customer or give a presentation.
Improving business communication
skills
• Use technology
Today's technology makes communication faster and more effective. Consider
using a company intranet or shared platforms that let you communicate with
speed and efficiency. Integrate collaboration programs that can keep employees
aware of each other's progress and provide guidance throughout a project.
In addition, consider training in the best practices for digital communication via
instant message, email and specific collaboration software to ensure you and
your team can communicate effectively in any format.
Company’s Profile
• Assignment
Create a Company’s Profile using a Company of your choice.

Due: March 29, 2023


INTRODUCTION TO
FINANCE MANAGEMENT
“If you want to be rich, simply serve more people” – Robert Kiyosaki
The major secret to wealth and financial success lies in being of service to
more people by creating value and solving their problems. The more
problems you solve the richer you will be. Bill Gates’ Microsoft Windows
software and Mark Zuckerberg’s Facebook are examples of products that
serve people all over the world.
INTRODUCTION TO FINANCE
MANAGEMENT
• What is Finance?
Finance is a term for matters regarding the management, creation, and study
of money and investments. It involves the use of credit and debt, securities,
and investment to finance current projects using future income flows.
• What is Money?
Money is any item or medium of exchange that is accepted by people for the
payment of goods and services, as well as the repayment of loans. Money
makes the world go 'round.
INTRODUCTION TO FINANCE
MANAGEMENT
• What is Finance Management?
Financial management is strategically planning how a business should earn
and spend money. This includes decisions about raising capital, borrowing
money and budgeting. Financial management also involves setting financial
goals and analyzing data.
INTRODUCTION TO FINANCE
MANAGEMENT
• How does financial management work?
Financial Planning: This involves setting financial goals, forecasting future cash flows and
determining how to achieve the goals.
Budgeting: This involves creating a financial plan and allocating resources to achieve them.
Investment Decisions: This involves making decisions about investing in assets such as
stocks, bonds, real estate, etc. to maximize returns while minimizing risk.
Capital Structure Management: This involves decisions about the optimal mix of debt and
equity financing to fund the organization’s operations and growth.
INTRODUCTION TO FINANCE
MANAGEMENT
• How does financial management work?
• Cash Management: Effective cash management involves managing liquidity and making
decisions about how to invest surplus cash.
• Financial Reporting: Financial management also involves the preparation of financial
statements and reports to stakeholders about the organization’s financial performance.
• Risk Management: This involves identifying and managing financial risks to the
organization, such as credit risk, interest rate risk, etc.
• Overall, financial management works through the combination and coordination of these
activities to achieve the organization’s financial goals and maximize shareholder value.
INTRODUCTION TO FINANCE
MANAGEMENT
What are the types of financial management?
• Corporate Financial Management
• Personal Financial Management
• Public Financial Management
• International Financial Management
• Non-Profit Financial Management
INTRODUCTION TO FINANCE
MANAGEMENT
Importance of Financial Management
• To achieve your business’s financial goals
• To help in decision-making
• To maintain financial stability
• To maximize shareholder value
• To improve transparency and accountability
• To ensure compliance

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