HBR Article

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FINANCIAL REPORTING AND ANALYSIS

UNIT-1:Introduction to financial reporting and analysis

Session Slide-2
31-01-2024
Submitted By:
Submitted To:
Bhoomika Jyothi HK- 2328015
Prof Latha Ramesh

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Article discussion: HBR article-Where financial reporting still falls short accounting
standards disclosure

The HBR article argues that current financial reporting standards are failing to provide an
accurate picture of companies' financial health, due to the use of flawed estimates, metrics that
don't capture true value, and incentives for executives to manipulate the numbers.

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PROBLEMS HIGHLIGHTED IN THE ARTICLE:

1. UNIVERSAL STANDARDS

2. REVENUE RECOGNITION

3.UNOFFICIAL EARNINGS MEASURES

4. FAIR VALUE ACCOUNTING

5.COOKING THE DECISIONS, NOT THE BOOKS

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1.UNIVERSAL STANDARDS:

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International Financial Reporting Standards, commonly called IFRS, are accounting standards issued by
the IFRS Foundation and the International Accounting Standards Board (IASB). They constitute a
standardized way of describing the company's financial performance and position so that company
financial statements are understandable and comparable across international boundaries

IFRS

ADOPTION CONVERGENCE NO-ADOPTION


Eg: Germany Eg: India Eg: USA

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2. REVENUE RECOGNITION: “Fertile ground for managing the earnings.”

KEY POINTS:

a. Seller fulfilling obligation.

b. Risk is transferred from seller to buyer.

c. Significant risk is transferred.

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Example Scenario:

Scenario 1: Maruti car delivery to Varun Motors using a Maruti car carrier

 Seller: Maruti Suzuki India Limited (MSIL)

 Buyer: Varun Motors (Car dealership)

 Obligation: Delivery of a Maruti car to Varun Motors

 Risk: Damage or loss of the car during transportation

 Transportation: Maruti car carrier driven by a professional driver

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● Revenue can be recognized when the car is delivered to and accepted by Varun Motors.
This assumes:

 Significant risks and rewards of ownership have transferred to Varun Motors: They gain control of
the car, assume responsibility for any damage, and can readily sell it.

 Collection of payment is reasonably assured: Varun Motors has a good credit history or has already
paid for the car.

 Amount of revenue is measurable: The agreed-upon sale price is clear and readily calculable.
● If the agreement specifies payment as a precondition for ownership transfer, revenue may be
recognized when payment is received.

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Scenario 2: Shobha Developers, as a real estate company, can engage in multiple types of transactions with
different accounting implications. Here are some examples and how revenue recognition might differ:
1. Land sale: Generally occurs at the point of sale when ownership and control of the land are transferred to the
buyer, assuming payment is reasonably assured.
2. Construction and sale of apartments: Revenue recognition can be more complex due to the progressive nature of
construction.
3. Development of commercial properties: Revenue recognition depends on the lease or sale agreement.
Sale: Similar to land sale, revenue recognized upon ownership transfer.
Lease: Revenue recognized over the lease term, typically using the straight-line method.

Additional factors:
Contract terms: Specific terms of agreements with buyers can impact revenue recognition timing and conditions

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3. UNOFFICIAL EARNINGS MEASURES:
Unofficial earnings measures, also known as non-GAAP earnings, are financial metrics calculated outside of
Generally Accepted Accounting Principles (GAAP). While not mandatory for companies to report, they are frequently
used by both companies and analysts to provide additional insights into a company's performance.
What are they?
Non-GAAP measures adjust GAAP earnings by excluding or adding certain items, aiming to offer a
clearer picture of a company's underlying operating performance.
Common examples include:
• Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA): Removes
financing and accounting decisions' impact.
• Adjusted Earnings Per Share (EPS): Excludes one-time events like restructuring charges.
• Free Cash Flow (FCF): Indicates cash available for operations and investments.

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Potential concerns:
Manipulation: Companies can misuse non-GAAP measures to paint a rosier picture.
Comparability: Different adjustments by companies make comparisons difficult.
Lack of standardization: No clear definition or regulation for specific measures.

KEY POINTS:
 During the first dot-com wave, companies began using “eyeballs”, “page views” and so on to convince
analysts and investors.

Example : "Shark Tank" investors frequently throw around terms like EBITDA!

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4. FAIR VALUE ACCOUNTING
Fair value accounting is a method of measuring assets and liabilities at their estimated current market
value, instead of their historical cost. This means that the value reported on the financial statements
reflects what the item could be bought or sold for on the open market, rather than what the company
originally paid for it.
Why Use Fair Value Accounting?
1. Investors and creditors may find fair value information more useful for assessing a company's
financial health and future prospects.
2. In some cases, historical cost may not accurately reflect the current value of an asset, especially for
items like investments or intangible assets.
3. Comparing companies across different industries can be easier when they use the same valuation
techniques.

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FAIR VALUE ACCOUNTING ALSO HAS DRAWBACKS:


 Subjectivity: Estimating fair value can be subjective and prone to manipulation, leading to potential
inaccuracies.
 Volatility: Market fluctuations can cause significant changes in reported values, impacting financial
performance metrics.
 Implementation complexity: Implementing and maintaining fair value accounting systems can be complex and
expensive.

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5.COOKING THE DECISION, NOT THE BOOKS.

Managers may, for instance,

choose to overprovision—that is, deliberately overstate expenses or losses, such as bad debts or restructuring costs

that can be released in future periods to artificially inflate profits.

Or a company might under provision, deliberately delaying the recognition of an expense or a loss in the current

year. In that case, profit is borrowed from future periods to boost profit in the present.

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THANK YOU

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