ENTREPRENEURSH

IP AND
INNOVATION
TOOLKIT
Presented by: Marie Faith G. Maramag
Charmagne Anne C. Mabunga
OPPORTUNITY
RECOGNITION
Opportunity recognition is a process through which
entrepreneurs and businesses identify potential methods of
growing their ideas or beginning new ventures. It gives the
entrepreneurs the chance to brainstorm for new and better
ideas constantly.
DESIGN THINKING
Design Thinking is a deeply human process that
taps into abilities we all have but get overlooked
by more conventional problem-solving practices.
The design thinking process is best thought of a
system of overlapping spaces rather than a
sequence of orderly steps.
-Three spaces to keep in mind: inspiration,
ideation and implementation
EVALUATING
ENTREPRENEURIAL
OPPORTUNITIES:
TYPE OF ECONOMIES
One way to understand the foundations upon which the area of
entrepreneurship stands is to consider perspectives on
different kinds of economies.
BAZAAR-TYPE ECONOMY
- It is a social, cultural and economic system in
which the physical clustering of vendors
facilitates the consumer's comparative
information search, by eliminating displacement
time.
- It is strongly affected by relationships and
networks
- Consumers are not treated equally.
- Products and services are personalized
FIRM-TYPE ECONOMY
- It is an economic institution in which location is a competitive
advantage.
- Business takes place primarily within a set of impersonally
defined institutions.
- The flow of commerce is a function of strategy based on
optimization models.
- The purpose of transactions is to maximize wealth efficiently,
and the means to this is rational and unbiased decision-making
that treats buyers as equals.
- The price paid and the level of service provided is established
by the seller. Products and services are standardized---
competitive pricing.
THE NEW ECONOMY
- is a cultural and economic system in which the virtual
clustering of vendors facilitates the consumer's
comparative information search, by eliminating
displacement time.
- The flow of commerce is strongly affected by
relationships and networks; relationships and
preferential treatment are integral to business.
- Consumers are not treated equally.
- Different people pay unlike prices.
- The price paid and the level of service provided is a
function of status and relationships.
- Products and services are customized
THE SHARING ECONOMY –
COLLABORATIVE
CONSUMPTION
- involves individuals and businesses seeking new ways to share
underutilized resources and develop new business models that
focus on selling the use of something rather than selling the item
itself.
- "Instead of buying and owning products, consumers are
increasingly interested in leasing and sharing them. Companies
can benefit from the trend toward 'collaborative consumption'
through creative new approaches to defining and distributing their
offerings" (Matzler, Veider, & Kathan, 2015).
BUSINESS
MODELS.
• Stories that explain the work
• The rationale of how organization creates, delivers
and captures value
• A business model is a configuration (activity
systems) of what the business foes (activities) and
what it invests in (resources) based on the logic that
drives the profits for a specific business
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THE BUSINESS MODEL CANVAS
The business model canvas is made up of nine parts that,
together, end up describing the business model.
• Key Partners
• Key Activities
• Key Resources
• Value Propositions
• Customer Relationship
• Customer Segments
• Channels
• Revenue Streams
• Cost Structure
GROWTH WHEEL
Growth Wheel is a decision-making
tool for start-up and growth
companies to help business advisers
and entrepreneurs focus, set
agendas, make decisions, and take
action. It is effectively a more
complex and detailed tool than the
Business Model Canvass
FRANCHISES AS BUSINESS
MODELS
Franchises are basically models
developed by others that have been
proven to work in multiple contexts
and that are sold to entrepreneurs who
will implement the business model in
contexts that the franchisor believes
will result in a successful enterprise.
BUSINESS PLANNING
Business Planning is an important precursor to action in new
ventures. By helping firm founders to make decisions, to balance
resources supply and demand, and to turn abstract goals into
concrete operational steps. It reduces the likelihood of venture
disbanding and accelerates product development and venture
organizing activity.
DEVELOPING HIGH POWER
BUSINESS PLAN
There are six stages in developing high power business plan.
1. Essential Initial Research Stage
2. Business Model Stage
3. Initial Business Plan Draft Stage
4. Making the Business Plan Realistic
5. Making a Plan to Appeal to Stakeholders
6. Finishing the Business Plan
FINANCING ENTREPRENEURSHIP
Securing needed financing is one of the most important
functions related to starting a business. It is important
to understand what sources of financing exist at
various stages of venture development. It is also
important to determine what kinds of financing provide
the most value for the entrepreneur and the new
venture.
Starting Capital
Entrepreneurs almost always require starting capital to move
their ideas forward to the point where they can start their
ventures. If an entrepreneur is unable to secure the required
amount or cannot get the funding when needed, they must
develop new plans.

Personal Money
Love Money
Grants and Start-up Prize Money
Debt Financing
From an entrepreneur’s perspective, the cost of debt financing is
the interest that they pay for the use of the money that they
borrow. From an investor’s perspective, their reward, or return on
debt financing, is the interest that they gain in addition to the
return of the money that they lent to an entrepreneur or the other
borrower.
Debt Financing – Advantages
1. The entrepreneur is not sacrificing ownership and
some control of their venture when they take out
loan
2. Certainty of the payments the borrower needs to
make during the term of the loan.
3. It allows companies to trade on equity.
Debt Financing – Disadvantages
1. The need to report to those from whom you borrowed
money.
2. The business’s ownership of the property is pledge as
collateral for the loan is placed at risk.
For many ventures, a loan is only possible to acquire if the owner
provides their personal guarantee that the money will be paid
back as determined in the loan agreement, thus putting personal
property at risk
Equity Financing
The cost of equity financing is the loss of some control over their
venture as they must now share ownership of the business. From
an investor’s perspective, their reward is the potential share in the
business’s anticipated future success by possibly receiving
dividends and being able to sell their ownership interest to
another investor for more than the amount they purchased that
ownership, originally.
Public Offering
Public Offering is where the company’s shares are made
available to the public – by which the company becomes a public
company. An initial public offering (IPO) is where a company’s
stock are sold to institutional investors who then resell to the
public, usually through securities exchange.
Private Offering
Stock investors might also invest in private offering where the
shares are sold to a few investors rather than to the general public
through an exchange.
Venture Capital
Venture Capital is raised when investors pools their money. The
venture capital fund is used to very carefully invest in existing
but usually young companies that are expected to experience
high growth. The venture capital companies does not expect to
invest for long and it expects to generate a large return.
Angel Investors
Angel investors are wealthy individuals, who on their own, or
often along other angel investors in a network, invest in new
ventures in exchange for an ownership interest in the business.
They normally undertake a rigorous due diligence process to
determine whether to invest in the opportunities they are
considering.
Equity Crowd Funding
Equity Crowd funding is relatively new way for entrepreneurs to
raise capital. It involves using online methods to promote equity
interests in ventures to potential investor.
Advantages of Equity Financing
• It does not normally require a regular payback from
cash flow.
• When a firm uses equity financing, it does not need
to pledge collateral, which means that the
company’s assets are not placed at risk
• It might also gain valued advisers depending upon
the form of financing and who the investors are
Disadvantages of Equity Financing
• They are often more difficult to raise than debt
financing
• When they share ownership in exchange for
investment into their business, entrepreneurs give
up a portion of the value that they create. If things
do not go as planned, entrepreneurs can lose control
of their companies to their investors.
BUSINESS
SET-UP, START-UP
AND GROWTH
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SET-UP
The goal of these phase is to implement the plans
needed to start the business prior to its actual start-up.
It also includes planning around protecting any
intellectual property that the venture might have and
determine how to gain competitive advantages over its
rivals.
Protecting Intellectual Property

Intellectual property refers to ideas, goods,

and services that can be legally protected by
copyrights, patents, trade secrets, and
trademarks.
Copyright
Copyrights provide protection to original
software created by someone. They also
protect music, literature and other artistic
works for the life of the author of the work.
Copyright arises when someone creates a
work whether or not they register the
copyright.
Patents
Patents provide protection for 20 years (from
the date of filing patent application) to
inventors by giving them recourse if others
make, use, or sell their invention without
permission. Patents provide a time-limited,
legally protected, exclusive right to make,
use and sell an invention. Patents serve as
reward for ingenuity
Trademarks
Trademark protection lasts for 15 years and
can be renewed for another term.
Industrial Designs
Original industrial designs can be registered
for up to 10 years. They are about how
things look or the visual features of shape,
configuration, pattern or ornament, or any
combination of these features, applied to
finished article.
Product/Process/Trade Secrets
Product/process/trade secrets come into play
when patents are not filed, but instead
innovations are kept secret.
Competitive Performance
The best protection is to out-compete rivals
with production, pricing, distribution, selling
and other strategies.
START-UP
The goal of the start-up phase is to implement the plans
needed to sustain the venture from the time when it begins
making sales until when the business has moved beyond
the point where the entrepreneur must continually fight for
business survival and persistence. It ends when the
entrepreneur can instead shift emphasis toward business
growth or maintaining the venture’s stability.
GROWTH
The goal of the growth phase is to grow or maintain the
venture until the time when the entrepreneur chooses to
harvest the value they generated by starting and running
the venture,
STRATEGIC
ENTREPRENEURSHI
P

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EXIT STRATEGIES
When entrepreneurs decide to exit their business, they
follow one or more of the following exit strategies,
sometimes called harvest methods.
Private Sale
A private sale involves selling a business to another
individual or group.

Public Sale
In public sale, the business is sold to anyone in the general
public who can and wants to purchase an ownership
interest of the company.
Hold
A hold situation might involve setting-up systems so that
the venture can operate without the day-to-day
involvement of the entrepreneur. This iften means that the
owner must hire and train the right people to operate the
business in their absence.
Combination Sale and Hold
Sometimes it is prudent and advantageous for a business
owner to sell some of the business and hold some of it.
SUCCESSION PLANNING
A good succession plan will make the transfer of business
go smoothly, and allow the entrepreneur to maintain good
relationships with employees and business partners.
SUSTAINABLE
ENTREPRENEURSHIP
Sustainable Entrepreneurship recently emerged in the
business world to describe this latest very entrepreneurial
and business-driven view on business and society. It focus
on new solutions or sustainable innovations that aim at the
mass market and proved value to society.
“Entrepreneurs see ways to put resources and information together
in new combinations. They not only see the system as it is, but as it
might be. They have a knack for looking at the usual and seeing the
unusual, at the ordinary and seeing the extraordinary.
Consequently, they can spot opportunities that turn the
commonplace into the unique and unexpected”
-Mitton (1989, p. 12)

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THANK
YOU.