Saon Bhakta@
Saon Bhakta@
Saon Bhakta@
•Hair oil market in India will cross the Dabur Vatika coconut Hair Oil
INR 100 Billion-mark in 2015
Segment- Value added coconut hair oil
•Hair oil market in India is noted for
USP-Has henna, amla & lemon along with
Competitive Landscape
a high market penetration, estimated at coconut oil
around 90% TG- women of all ages urban and rural who are
appearance conscious and wants herbal
components for a problem free hair.
Key Drivers
Tagline- ‘proof hai,better hai’.
Availability of
gender-specific Heightened
products awareness
of personal Himani Navratna Hair Oil
grooming
Segment- Therapeutic Hair oil.
USP- Has nine Ayurvedic herbs, provides stress
relief.
TG-Masses, especially young and middle aged
people who suffer from a day to day stressful life.
Rapid
urbanization Tagline -‘Sirdard, Tension, Anidra aur Thakan Jao
and rising Bhool - Raho Thanda Thanda Cool Cool’.
disposable Wide portfolio
income across price
points
*rncos Report
Industry Parachute Understanding the Parachute Strategic
Analysis Ayurvedic Advansed Ayurvedic Hair Oil Roadmap
Behavioral:
Typically used
Target Group: before taking
Men and hair wash: 2-3
wome- Early times a week
Teens to old Values, Personality,
age Character
Believable Dependable
Reason To Believe
Points Of Parity
Availability in different
sizes
Brand Mantra:
Stands for Care and Visible results
Peer Review
nuturance
Points Of Difference
Believability: Using
ordinary looking women
in advertisements
Consumer
Need State: High Quality Product Irreverent
Caring
Oil is for Hair Consumer
care Insight:
Strong smell
Maintaining Loyalty
Launch Local themes on Tie-up with hotels
cover packs and medical stores
Using mobile phones and
print media to record
personal messages and Increase penetration
Send sample along
share it with family and
with electric bills
friends
and small satches
to be given in
To increase the Brand awareness Engage Consumers and increase exchange of 1Re, 2
and reward the loyal consumers penetration Re coin.
Thank You!