POLICE ETHICS

Police Community
Relations
 FOUNDATIONS OF POLICE
ETHICS
Understanding Ethics
Ethic - philosophy of morals or the standard
character set up by any race or nation
Ethics - study and philosophy of human
conduct, emphasizing the determination of
right and wrong or to the basic principles of
right action
- the study and analysis of what constitutes
good or bad conduct
 Etymology
• Latin ethicus or
Greek ethikos and
ethos which mean
character
Character
• French caractère,
Latin character, and
Greek charaktêr – all
referring to a stamp
or mark.
 Etymology

• Moral from Latin moralis or moris: custom or

manners.
• Today, it is synonymous to; dutiful, ethical,
excellent, faithful, good, honest, honorable,
incorruptible, just, pious, religious, right,
righteous, true, upright, virtuous, and worthy.
• Ethical - condition in accordance with right
principles, as defined by a given system of
ethics or professional conduct.
 Origin of Ethics

• Ethics emphasizes holy, upright,

righteous, and moral living
• God has all these attributes is the origin
and author of all good deeds – that is
God who is mentioned in the Holy Bible.
God is the only one perfect, righteous,
holy, and moral.
 Biblical Truths
• Human beings are creations of God are
inherently good.
• Genesis Chapter 1, the phrase “and
God saw it was good” was mentioned at
least six times every after creation by
God.
• God specially created man in his own
likeness (Genesis 1:27).
 DEFINITION OF TERMS

1. Crime- act committed or omitted in violation

of law forbidding or commanding it
2. Dishonesty - concealment or distortion of
truth in a manner of a fact relevant to one’s
office or connected with the performance of
his duties
3. Disloyalty to the Government -
abandonment or renunciation of one’s
loyalty to the Government of the Philippines,
or advocating the overthrow of the
government.
4. Ethical Standard – set of conducts and behavior
governing a group, a class, or organization
5. Gift - thing or right disposed gratuitously, or any act
of liberality in favor of another who accepts it, and
shall include a simulated sale or ostensibly onerous
disposition thereof.
6. Incompetency - manifest lack of adequate ability
and fitness for the satisfactory performance of
police duties, physical and intellectual quality
7. Malfeasance - performance of some act which
ought not to be done either through ignorance,
inattention or malice, of that which the officer had
no legal right to do at all, as when he acts without
any authority whatsoever, or exceeds, ignores, or
abuses his powers.
8. Misconduct – premeditated, obstinate or
intentional purpose transgression of some
established and definite rule of action, where no
discretion is left except what necessity may
demand
9. Misfeasance or Irregularities in the
Performance of a Duty - improper performance of
some act which might lawfully be done or
performance of lawful act in an unlawful or culpably
negligent manner
10. Morals and morality - judged as good conduct;
also describes someone who has the capacity to
make value judgments and discern from wrong
11. Moonlighting - pursuing any occupation, or
engaging in any business, which is inconsistent or
incompatible with the PNP duties or functions.
12. Nonfeasance or Neglect of Duty - omission of
some act, which out to be performed; refusal
without sufficient excuse, to perform an act or duty,
which as a peace officer’s legal obligation to
perform.
13. Oppression - Imports an act of cruelty, severity,
unlawful execution, or excessive use of authority.
14. Police Customs and Social Decorum - set of
norms and standards practiced by members during
social and other functions.
15. Police Ethics - the practical science that treats the
principle of human morality and duty as applied to
law enforcement.
16. Professional Conduct – set behavioral
standard governing a particular profession o
17. Public official - elective and appointive officials
and employees, permanent or temporary,
whether career or non-career service, including
military and police personnel, whether receiving
compensation or not, regardless of amount
18. Public Officer - any person holding any public
employment by virtue of an appointment,
election or contract, and any person holding any
office, by appointment or contract in any state-
owned or controlled corporation
19. Violation of Law - Presupposes conviction in
court of any crime or offence penalized under
RPC or any special law or ordinances.
PRINCIPLES OF PUBLIC SERVICE ETHICS
1. Public Service - treat their office as a public trust, using power
and resources for public interest, not to attain personal benefit or
private interest incompatible with the public good.
2. Objective Judgment - independent objective judgment in
performing their duties, deciding all matters on the merits.
3. Accountability - government is conducted openly, efficiently,
equitable and honorably that permits the citizenry to make
judgment and hold government officials accountable.
4. Democratic Leadership - respect the principles of representative
democracy and set a positive example of good citizenship by
scrupulously observing the letter and spirit of laws and rules.
5. Respectability - safeguard public confidence and integrity of
government by being honest, fair, caring and respectful and by
avoiding conduct creating the appearance of impropriety or which
is otherwise unbefitting a public official.
 RELATED LAWS
R.A. 6713 - An act establishing a Code of
Conduct and Ethical Standards for Public
Officials and Employees.
R.A. 3019 as amended- Anti Graft and Corrupt
Practices Act
R.A. 7080 - An Act Defining and Penalizing the
Crime of Plunder
P.D. 46 - Making it punishable for public officials
and employees to receive, and for private
persons to give gifts on any occasions,
including Christmas.
ETHICS IN THE POLICE (PNP)

EFFICIENT
 ETHICS IN THE POLICE (PNP)

• Ethics – most important to the police

• Reason - nature of job of police officers
which is law enforcement
• Enforcement of the law makes one
susceptible to corruption, bribery, etc.
 CANONS OF POLICE ETHICS
1. Primordial Police Responsibility
2. Limitation of Police Authority
3. Knowledge of the Law and other Responsibility
4. Use of proper Means to Obtain Proper Ends
5. Cooperation with Public Officials
6. Proper Conduct and Behavior
7. Conduct towards the Community
8. Conduct in Arresting Law Violator
9. Firmness in Refusing Gifts or Favors
10. Impartial Presentation of Evidence
PROFESSIONAL POLICE PRINCIPLES
1. Prevention of Crime and Disorder - basic
mission police existence as an alternative to the
repression of crime and disorder by police force
and severity of legal punishment.
2. Cooperation of the Community - secure the
willing cooperation and the voluntary observance
of the law.
3. Unreasonable Force Reduce Community
Cooperation - use only force in the discharge of
duty as in reasonable in all circumstances.
4. Use of Reasonable Force When Persuasion Is
Not Sufficient
5. Impartial Enforcement of Laws - without regard to the justice
and injustice of the substance particular laws.
6. The Community Are The Police - affirms historic tradition that
the police are the community and the community is the police.
7. Police Should Not Usurp Judicial Powers - never averaging
individuals of the state of authoritative judging guilt of punishing
the guilt.
8. Reduction of Crime and Disorder - test of police efficiency
9. Rule of Enforcement Impartially Observed - consider the
safety and security of who might be caught in the crossfire or
arm encounters.
10. Police Discretion - principle of reasonableness guides the
officers considering all surrounding circumstances whether any
legal action shall be taken.
THE LAW ENFORCEMENT CODE
OF ETHICS
THE LAW ENFORCEMENT CODE
OF ETHICS

As a law enforcement officer, my

fundamental duty is to serve mankind;
to safeguard lives and property; to
protect the innocent against deception,
the weak against oppression or
intimidation and the peaceful against
violence or disorder: and to respect the
Constitutional rights of all men to liberty,
equality and justice.
 I will keep any private life unsullied as
an example to all; maintain courageous calm
in the face of danger; scorn, or ridicule;
develop self restraint; and be constantly
mindful of the welfare of the others. Honest
in thought and deed in both my personal and
official life, I will be exemplary in obeying the
laws of the land and regulations of my
organization. Whatever I see or hear of a
confidential nature or that is confided to me
in my official capacity will be kept ever secret
unless revelation is necessary in the
performance of my duty.
 I will never act officiously or permit
personal feelings, prejudices,
animosities or friendship to influence my
decision. With no compromise for crime
and with relentless prosecution of
criminals, I will enforce the law
courteously and appropriately without
fear or favor, malice or ill will, never
employing unnecessary force or
violence and never accepting gratuities
in return.
 I recognize the badge of my office
as a symbol of public faith, and I accept
it as a public trust to be held so long as I
am true to the ethics of police service. I
will never engage in acts of corruption
bribery, nor will I condone such acts by
other police officers. I will cooperate
with all legally authorized agencies and
their representatives in the pursuit of
Justice.
 I know that I alone am responsible
for my own standard or professional
performance and will take every
reasonable opportunity to enhance and
improve my level of knowledge and
competence. I will constantly strive to
achieve these objectives and ideals,
dedicating myself before God to my
chosen profession….Law Enforcement.
 Who is a Filipino Policeman?
A Filipino policeman is a protector and a
friend of the people. His badge is the symbol of
the citizens’ faith and trust, his uniform a mirror of
decorum and integrity and his whole human
person an oblation of enduring love for homeland,
fellowmen and god.
A Filipino policeman emulates the valor of
Lapu Lapu, serenity of Rizal, the leadership of
Aguinaldo, the courage of Bonifacio, the idealism
of Del Pilar, the wisdom of Mabini and the
fortitude of Gomez, Burgos, Zamora.
 The Filipino Policeman

A Filipino policeman has an oath for his

republic to uphold: to defend the constitution,
honor the flag, obey the laws and duly
constituted authorities. He has covenant
with his people to comply: to safeguard and
protect them even beyond the call of duty.
And he has a legacy for his family to fulfill: to
bequeath unto them the one and only
treasure of his life - an embellished name.
CODE OF PROFESSIONAL CONDUCT
AND ETHICAL STANDARD

• This code shall be known as Philippine

National Police Code of Professional
Conduct and Ethical Standard (PNP
Code of Conduct RA.6713)
CODE OF PROFESSIONAL CONDUCT
AND ETHICAL STANDARD
 PNP Core Values

Love of God
Respect for authority
Selfless love and service for people
Respect for women and the sanctity of
marriage
Responsible dominion and
stewardship over material things
Truthfulness
 The Police Officer’s Creed.
I believe in God, the Supreme Being, a great provider,
and the creator of all men and all dear to me. In
return, I can do no less than love Him above all, seek
his guidance in the performance of my sworn
duties and honor Him at all times.
I believe that respect for authority is duty. I respect and
uphold the constitution and the laws of the land and
the applicable rules and regulations. I recognize the
legitimacy and authority of the leadership, and follow
and obey legal orders of my superior officers.
I believe in selfless love and service to people. Toward
this end, I commit myself to the service of my
fellowmen over and above my personal convenience.
I believe in the sanctity of marriage and respect for
women. I shall set the example of decency and morality
and shall have high regard for family life and chastity.
I believe in the responsible dominion and stewardship
over material things. I shall inhibit myself from
ostentatious display of my property. I shall protect the
environment and conserve nature to maintain
ecological balance. I shall protect the environment and
conserve nature to maintain ecological balance. I shall
protect private and public properties and prevent others
from destroying it.
I believe in the wisdom of truthfulness. I must be
trustworthy and shall speak the truth at all times as
required by my profession.
 PNP Stand on Basic Issues

1.PNP Image
2.Career Management the key to
Professionalism
3.Police Management Leadership
4.Equality in the Service
5.Delicadeza
6.Police Lifestyle
7.Political Patronage
8.Human Rights
 Standard of Police
Professionalism

All members of the PNP shall

perform their duties with
excellence, competence, integrity,
intelligence and expertise in the
application of specialized skill and
technical knowledge.
 Police Professional Conduct
1. Commitment to 9. Respect for Human
Democracy Rights
2. Commitment to Public 10. Devotion to Duty
Interest 11. Conservation of
3. Non-Partisanship Natural Resources
4. Physical Fitness and 12. Discipline
Health 13. Loyalty
5. Secrecy Discipline 14. Obedience to
6. Social Awareness Superior
7. Non- Solicitation of 15. Command
Patronage Responsibility
8. Proper Care and Use
of Public Property
Ethical Standard

Morality
Judicious Use of
Authority
Integrity
Justice
Humility
Orderliness
Perseverance
CUSTOMS AND TRADITIONS
 CUSTOMS AND TRADITIONS
Customs - Established usage or social practices carried
by tradition that has obtained the force of law.
Traditions - Bodies of belief, stories, customs and usage
handed down from generation to generation with the
effect of an unwritten law.
Courtesy - A manifestation or expression of
consideration and respect for others.
Ceremony - A formal act or set of formal acts established
by customs or authority as proper to special occasion.
Social Decorum - A set of norms and standards
practiced by members during socials and other
functions.
 Police Customs on Courtesy
Salute
Salute to National Color and Standard
Address/ Title – Using “Sir”
Courtesy Calls
• Courtesy Call on Newly Assigned/
Promoted/ Appointed member
• Christmas Call
• New Year’s Call
• Promotion Call
• Exit Call
Courtesy of the host
Rank has its own Privilege (RHIP)
Police Customs on Ceremonies
Flag Raising Ceremony
Flag Retreat Ceremony
Half-Mast
Funeral Service and Honors
Ceremony Tendered to Retiree
Honor Ceremony
Turn-Over Ceremony
Wedding Ceremony
Anniversary
 Police Customs on Social
Decorum
Proper Attire - appropriate and proper in
conformity with the occasion.
Table Manners – observance of table etiquette
Social Graces – conduct properly during social
functions.
Uniform/ Appearance
Wearing of prescribed uniform.
Wearing as part of the uniform, awards and
decorations earned.
Adherence to prescribed haircut.
Walk with pride and dignity.
 Other Police Customs

Visiting the Sick

Survivor Assistance to Heirs of
Deceased members
Visiting the religious Leaders
Athletics
Happy Hours
 Traditions

Spiritual beliefs
Valor
Patriotism
Discipline
Gentlemanliness
Word of Honor
Duty
Loyalty
Camaraderie
 POLICE OFFICERS’ PLEDGE

I will love and serve God, my country and

people.
I will uphold the constitution and obey legal
orders of the duly constitute authority.
I will oblige myself to maintain a high standard
of morality and professionalism.
I will respect the custom and tradition of the
police service.
I will live a decent and virtues life to serve as an
example to others.
 GENERAL PROVISIONS

Foundation – all PNP members in the

performance of their duties shall abide by this
code. This code is anchored n the divine and
moral precepts, existing Constitution of the
Republic of the Philippines and relevant
provisions of the revised penal code, RA
6713 (Ethical Standards of Public Officials
and Employees), RA 3019 (Anti-graft
Practices Act), RA 6975 (DILG/PNP Law of
1991) and other related special laws.
 Commitment
All PNP members shall take upon themselves that
the intent and spirit of this code are honored and
upheld at all times.
Directors, Chief and Heads of Offices/Stations shall
set example and be responsible in the
observance of this code.
The Priest/Ministers/Imams of the PNP Chaplain
Services, while setting the example, shall actively
participate in the internalizing of this code.
All members of the PNP shall take an oath that they
shall commit themselves to this code. The oath
of commitment shall be done upon entry into the
PNP, upon promotion to the next higher rank and
upon assumption of office/position
 Propaganda and development of
this code
All PNP members - upon entry into the service shall be
given a copy of this code.
It shall be internalized by all members and institutionalized
in the PNP. It will be part of the curricula of all PNP
academic courses and will be interpreted in moral value
programs.
There shall be continuous appraisal and study on the
effectiveness of this code.
This code shall be subject to review initially 3 years after its
affectivity and every 5 years thereafter, or sooner if the
need arises.
The PNP office of Ethical Standards and Public
Accountability (PNPOESPA) shall oversee the
internalization and institutionalizations strategy.
 Appropriation

The fund allocation necessary for the

effective propagation and development
of this code shall be provided.
 Miscellaneous
Strengthen and reinvigorate activities on historical
recordings and interpretations of contemporary events.
The PNP organization shall be so structured to reinforce
values and standards of this code.
In case of conflict in the practice of customs and traditions
on one hand and in the performance of duties on the
other, the latter shall prevail.
PNP members shall be morally and duly bound to advise
fellow members to refrain from violating this code.
In case where erring PNP members are found to be
incorrigible, proper report shall be made to the
appropriate authority.
 Penalties and Administrative
sanctions
The penalties of the commission of
acts/practices in violation of this code shall be
in accordance with the revised Penal Code,
RA 6713, RA 3019 and other special laws.
For acts or omissions which merely require
administrative sanctions, the applicable
promulgated by the PNP, NAPOLCOM, Civil
Service Commission and DILG shall be
applied
 POLICE CODE COVENANT
After reading and understanding the PNP Code, each
police officer is asked to read and sign the following
code covenant as proof of his/her adherence.
• I shall recognize and will always be conscious of the
fact that the Police Service is an honorable calling,
thus compelling me to set the example by strictly
adhering to the provisions of the Code of
Professional Conduct and Ethical Standards.
• I bind myself to promote and enhance the noble
ideas and aspiration of code of my personal and
professional life and ensure that its tenets shall be
honored at all times.
• This is my personal covenant.
 OTHER ETHICAL CREEDS
PNP MISSION
The PNP shall enforce the law, prevent and
control crimes, maintain peace and order ensure
public safety and internal security with active support
of the community.

PNP VISION
We are committed to the vision of professional
dynamic and highly motivated PNP supported by a
responsive community, regarded as one of the most
credible national institution and rank safety and
internal security with the active support of the
community.
 POLICE OFFICER PLEDGE OF
LOYALTY
If you work for a man in Heaven’s name, work
for him. If he pays your wages which supply you
bread and butter, work for him: speak well of him and
by the institution he represents. If put to a pinch, an
ounce of loyalty is worth a pound of cleverness. If you
must vilify, condemn and eternally disparage, resign
your position, and even when thing you are outside,
damn to your hearts content. But as long as you are
part of the institution do not condemn it. If you do that
you are loosening the tendrils that are holding you to
the organization and, at the first high wind that comes
along, you will be uprooted and blown away and
probably you will never know the reason why.
 POLICEMAN’S PRAYER

Lord God Almighty, grant us that

we may this day and everyday over all
temptation specially to injustice and
disloyalty and with our minds inflamed
by your Holy Spirit perform all our duties
in such a manner that as maybe
pleasing to your divine will so that when
call to report for the last time, we may
not be found wanting. Amen.
 POLICE 2000

P - Prevention and control of crime primarily

through the COPS.
O - Order and maintenance and internal
security.
L - Law enforcement with out fear and favor
I - Image credibility and image support
C - Coordination with order government
agencies, and NGOs.
E - Efficiency and effectiveness in the
performance of duty.
 DREAMS

D - Disposal of policemen from the headquarters to the

street and enhancement of crime prevention.
R - Restoration of the trust and confidence of the people on
their police and gain community support.
E - Elimination of street and neighborhood crimes and
improvement of public safety.
A - Arrest of all criminal elements common or organized in
coordination with the pillars of the CJS and other Law
Enforcement Agencies.
M - Mopping out and removal of scalawags from the police
ranks.
S - Strengthening of the management and capability of the
PNP to undertake/ support the DREAMS operations and
activities.
 3 - POINT AGENDA

I – inept A – aptitude

C – corrupt I – integrity

U - undisciplined D - discipline
 KAISA
Keep the readiness of police units and personnel
to serve and protect the people.
Administrative Efficiency and integrity of personnel.
Internal security operations support to the Armed
Forces of the Philippines.
Support to the development of community gender
awareness.
Advocacy of crime prevention and suppression
through the development and practice of COPS
 GLORIA

Graft free organization

Leadership by example
One stop shop mechanism for a faster police
response to complaint and reports
Result oriented culture in anti-crime effort.
Investment climate which is business friendly as
a result of peace and order.
Accountability of the peace and order
campaign.
POLICE COMMUNITY
RELATIONS
 Basic Concept: PCR

Community relation is like a three-legged

stool.
One leg is public relations.
Another leg is community
service.
The third leg is community
participation.
 DEFINITION OF TERMS
1. Barangay - the basic political unit of the Filipino nation that
implements the policies of the national and local
governments.
2. Community - Refers to the civilian populace in cities,
municipalities or Public in general, and shall use
interchangeably with public, citizenry, society, or private
sector.
3. Human Relations - Consists of those fundamental precepts,
both moral and legal, which govern the relationships of men
in all aspects of life.
4. Mass Media - implies the use of radio, television and emotion
pictures in transmitting information to the public.
5. Police - a group of persons established, maintained and
organized for keeping order, safety, protection of lives and
properties and for prevention and detection of crimes.
 DEFINITION OF TERMS
6. Police Community Relation (PCR) - the sum total of dealings
between the police and the people it serve and whose
goodwill and cooperation it craves for the greatest possible
efficiency in the service.
7. Police Ideal - the expected essence of perfection, sympathetic,
courteous intelligent, honest, and in control of his emotions
and temper, at all times.
8. Personal Media - implies the use of rallies, meetings, speeches
and house to house visits to the community.
9. Police Public Relations - The continuing process by which
endeavors are made to obtain the goodwill and cooperation of
the public for the effective enforcement of the law and
accomplishment of police purpose.
10. Propaganda - the planned use of Public or mass
communication for public purpose.
 THE CONCEPT OF PCR

“Doing good” - delivery of the

necessary police service to the
community.
“Telling the people about it” - proper
projection of the command before
the public
 PRINCIPLES OF POLICE
COMMUNITY RELATIONS

1. Public support must be maintained

2. Public resentment must be avoided
3. Public goodwill must be developed
4. The public must be kept informed on
regulations and policies
 CURRENT PNP PCR THRUSTS
AND OBJECTIVES
PNP PCR Thrust
1. To restore public trust and confidence in the PNP.
2. To improve community participation and inter-agency coordination
in support of police activities.

PNP PCR Objectives

1. Improve public perception, opinion and attitude towards the PNP,
through publicity of the PNP organizational and individual
accomplishment
2. Enhance public awareness and support on law enforcement, public
safety and internal security.
3. Strengthen linkages with the pillars of CJS, other government
agencies and NGO’s
4. Organize and mobilize sectoral organization in support of police
programs
 Additional Objectives of PCR
1. To maintain and develop the goodwill and
confidence of the community for the police.
2. To obtain cooperation and assistance.
3. To develop public understanding, and support and
appreciation for the service of the police.
4. To create broader understanding and sympathy
with the problems and needs of the public.
5. To facilitate law enforcement and compliance.
6. To build public opinion in favor of the Police
7. To achieve the Police purpose or preserving the
peace, protection of life and property, and the
prevention of crime.
 STRUCTURE OF THE PNP PCR

1. Directorate for PCR at the Directorial

Staff Level.
2. Police Community Relations Command
– a national service support unit.
3. Offices of the Assistant Regional
Director for PCR
4. Police Community Relations Offices.
5. Public Information Office
 THE MAJOR STRUCTURE
COMPONENTS OF P.C.R
1. Police Information and Education
a. Community Information – about law
enforcement
b. Institutional Information – about the
PNP
2. Police Community Affairs
3. Community Assistance and Development
4. Community Inter-Relations
5. Community Organization and Mobilization
 TYPES OF PCR

1. Public Information Program - bridge

any communication gap
2. Public Relation Program - maintain
harmony and mutual support
3. Civic Action Program – maintain and
encourage community development.
4. Psychological Program – condition
both friendly and hostile public
 Teach-in vs Live-in
The conductor: The conductor:
- looking for gravest - is looking for the
personal problems of urgent problem of the
Individual or group family
- will not stay in the - will stay in the house
House of the subject of the subject
- is not a long time - must have a long time
resident of the resident in the
community community
- will take several hours - will take at least two
and as mush as days depending upon
possible extend up to the Evaluation.
nighttime.
 COMPREHENSIVE PCR AND
PUBLIC RELATIONS
Situation Perception

Police
Community
Institutional Relations Internal
Support Reform
programs

Resultant

Enhanced
image of the
PNP
 CAMPAIGN FEEDBACK AND
EVALUATION SYSTEM (CFES)

• Unit Visitation
• Surveys.
• Records
• Interviews
• Media Analysis
 NET WORKING OPERATIONS:
“THE CONCEPT OF EXECUTION”
1. Congress
a. Organization Level Liaisoning
b. Top Hierarchy Level Liaisoning
c. Special Individual Liaisoning
d. Monitoring and assessment activities
e. Special Activities
f. General Liaisoning
2. The media
3. The Church
4. The Students/School
5. Community/Non-Government Organization (NGO)
 PUBLIC INFORMATION AND
PROPAGANDA OPERATIONS:

1. On Internal Security – on evils of terrorism

2. On Crime Prevention
a. how the public can reach public assistance.
b. Strengthen public, and the utilization of the tri-
media especially on modus operandi safety and the
like.
3. On Public Safety
a. on pre disaster preparedness
b. on how to get government assistance
c. generate awareness and sympathy for the
victims of calamities and disasters
 PUBLIC RELATION

It is a program designed to make the

public aware of what the agency is doing,
why is it doing, and how it contributes to the
welfare of the community.

Foundation of Public Relations -

GOLDENRULE: “Do not do onto others what
you do not want others unto you.”
 Concepts of Public Relations

Live and let die

Give before you seek to get
Give what is due to others.
See the other person’s side
Respect, so you would be respected.
 Obstacles or Irritants in Human
Relations & Public Realtions:
1. Police brutality
2. Abuses in search and seizures
3. Political interference
4. Graft and corruption
5. Police use of foul, or abusive languages
6. Harassing police tactics like indiscriminate
searches
7. Filipino negative values
8. Lack of police professionalism
TYPES OF PUBLIC RELATION:

1.Public Awareness Programs

2.Informational Programs
3.Image Building Programs
 Public Awareness Programs

• Mobile Vans
• Displays and Exhibits
• Informative Materials
• Open House
• Public Speakers
• Ride Along
 Informational Programs
 New Arrivals - making some members of the
community feel at home in their news surroundings.
 Traffic Advisory Reports - Coordinate with the
media in announcing important traffic matters such as
road accidents, highway construction and traffic
congestion.
 Informational Bureaus - Information about such
things as renewal of drivers’ license, payment of utility
bills, availability of legal services and other items.
 Informational Brochures - Provide the public with
booklets, pamphlets, and other types of publications,
which contain information of the community interest.
 Image Building Programs

 Citizens awards
 Police Color Guard
 Police Citizens Luncheons
 Operational Handshake
 Recruit Visitation Programs
 Community Events
 Gift Packages
 PEACE OFFICER’S INDIVIDUAL
PUBLIC RELATIONS

1. Domestic Relations
2. Neighborhood Relations
3. Community Relations
4. Church Relation
5. Government Relations
PEACE OFFICER’S PROFESSIONAL
PUBLIC RELATION

1. Intra-Departmental Relations
2. Inter-Departmental Relations
3. Citizen’s Relations
4. Complainants’ Relations
5. Relations with Accused Persons
6. Relation with State Prosecutors and/or
Fiscals
7. Judicial Relations
 THE MANY COMMUNITIES IN
COMMUNITY RELATIONS
1. External Communities
a. The Justice Community
b. The Human Services Community
c. Citizens and the Police

2. Internal Communities
a. The Personal Support Community
b. The Police Community
REGAINING AND MAINTAINING
PUBLIC TRUST AND
CONFIDENCE
 Be people oriented
 Increase the personnel assigned to
patrol division
 Requesting the community to assist
 Coordinate with the business
community
 Conduct in-depth study.
POLICE AND THE
COMMUNITY
“THE COMMUNITY
MAKES US
BEST”
 Police Characteristics
1. Morale and Esprit de Corps
2. Must Have Exacting and Exemplary Conduct
3. Police Must be Understanding
4. Police Influence Over the Community
5. Practice of Courtesy
6. Courteous Treatment of Law Violator
7. Leadership
8. Personal Dignity
9. Physical and Moral Courage
10. Moral Ascendancy
11. Dependability and Punctuality
12. Attitude in Trial Court
13. Appearing as a Witness
 POLICE PERSONAL APPEARANCE
AND THE COMMUNITY

1. Police Personal Appearance

2. Police Satisfactory Uniform
3. Police Personal Cleanliness
4. Must Have Periodic Inspection
5. Policemen Mental Attitude
6. Policemen Habits and Conversation
7. Policemen Personal Habits
8. Policemen Must Avoid the Appearance
of Evil
POLICE STATION/HEADQUARTERS
AND THE COMMUNITY

1. Appearance of Police
Station/Headquarters
2. Policemen at Station/Headquarters
3. Police Telephone and the Citizen
4. Attitude in Receiving Complaints
5. Attitude of Complaint Desk Officer
6. Must Be Attentive to the Complainant
 SAMBAYAN
(The Organizational Plan)
A. ANTI-CRIME ORGANIZATIONAL

ACTIVITIES
-All activities should be led by
COP and PCRO:
1. School Based Projects/Activities
2. Church Based Activities – Initiate
regular programs
3. BARYA (Anti-gambling)
B. SUPPORT TO INTERNAL
SECURITY OPERATIONS
Organization and Seminar of
Force Multipliers:
1. Barangay Tanods
2. Security Guards
3. Anti- Crime Groups / NGOs
4. House Clusters
C. MOBILIZATION ACTIVITIES
1. Formulate and operationalize
of MOA, MOU
2. Formulate and Operationalize
of Livelihood Programs
D. COMMUNITY ASSISTANCE AND
DEVELOPMENT
1. Medical/Dental/Disaster Relief
Activities
- Type of activity
- Number / list of beneficiaries
- Duration of activity
a. Consultation/treatment
b. Surgery
c. Hygiene and Sanitation
d. Primary Health Care
1. Prevent diseases
2. Improve sanitation
3. Educate in personal hygiene
4. Improve local medical care
and public health services.
2. Socio-Cultural Programs
a. Conducting exhibits and
documentation.
b. Sponsoring of literary
contests.
c. Educational exhibits.
d. Sponsor entertainment in
public places/plaza.
 e. Photo/static displays
f. Symposium
g. Documentary film showing
3. Skills and Development
a. OYSTERS( Skills training
for OSY)
b. Police Productivity Program
c. Cooperatives
1. Livestock
a. cattle raising/breeding
b. goat raising
c. poultry or broiler
production
d. Swine raising
2. Small Scale Cottage
industries.
3. Food processing and
preservation
4. Agricultural farming and food
production
5. Financing and project studies
6. Job Placement Assistance
7. Coop Development
a. Tindahan sa Barangay
b. Barangay Pharmacy
c. Fisherman/Farmer’s Coop
4. Environmental Protection
(Garbage Management,
Cleanliness Drive and Green
Police Program)
5. PNP CRAC ACTIVITIES
a. Response to Text 2920,117
b. Walk-in Complainants
6. Police Environment Desk Office
(PEDO) Activities
7. Other Reports Requirements
8. Program Enhancement:
Innovate Special Projects
a. Type of activity undertaken
b. Pre-determine impact of the
activity.
c. Topic/Subject matter of the
activity
 SANTINIG
(The Communication Plan)

A. Police Institutional Information

a. Media Analysis
b. Press Releases
2. Organize and mobilize
Speakers Bureau
3. Publish and Print Info
materials/Newsletter
4. Additional Points for Other
Requirements & Program
Enhancement /Innovation
1. Conduct of Community
Awareness Activities
a. Bomb Threat Awareness
Lectures
b. Anti-Terrorism lectures
c. Anti-kidnapping/distribution of
leaflets
d. Other High Profile Crime
Lectures
2. Street Crimes Prevention
Lectures
3. Involvement in Tri-Media
Programs/Activities
a. Electronic Media
1. radio plugs
2. movie trailers
3. full feature films
4. TV documentaries
 5. Audio Visual/Film

Showings
6. Pictorial Car Radio plugs
7. Radio Programs/
Interviews
8. TV Interviews/

Appearances/ Talk Shows

b. Print Media
a. Newsletters/News
magazine
b. Handouts
c. Pamphlets/Primers/
Reference Books
d. Posters
e. Leaflets/flyers
f. Comic Books
g. Billboards
h. Streamers
i. Murals
j. Novelty items
k. Press Statement/releases
l. Feature stories
c. Pictorials
a. Type of activity undertaken
b. Number of Pictorials made
c. Location of Pictorials
d. Topic/Subject Matter of
Pictorials
C. Additional Points for Other Report
Requirements & Program
Enhancement/Innovation
ex. ●/ trainings/meetings
●Printing of pamphlets/
leaflets/booklets
Family, Juvenile and GAD Division

SAMBAYAN
Gender and Development
1. Organize and Mobilize Family/
Youth/Women Groups
2. Basic Social Institutional
Advocacy and Development
3. Other Report like seminar,
lectures re rights of women
4. Program Enhancement/
Innovation
B. Police Community Information

Must attend, Barangay Meeting, PTCA

Meeting and any regular meeting of the
locality.
 SANTINIG
1. News Releases on Protection of
Family Violence.
2. Dissemination and Replication of
Best Practices
3. Other Reports Requirements
4. Program
Enhancement/Innovation /Initiative
 GAD ACCOMPLISHMENT REPORT
01 January – 31 July 2004

GAD DATE/ AMOUNT SOURCE ISSUES &

ACTIVITIES VENUE CONCERNS
UNDERTAKEN
PCR Month January 30,000.00 GAD To bring
Fund the
community
closer to
the PNP
National March/ 30,878.00 -do- To be
Women’s Baguio aware of
Month City women’s
rights.
 GAD ACCOMPLISHMENT REPORT
01 January – 31 July 2004

GAD DATE/ AMOUNT SOURCE ISSUES &

ACTIVITIES VENUE CONCERNS
UNDERTAKEN
PCR Month January 30,000.00 GAD To bring
Fund the
community
closer to
the PNP
National March/ 30,878.00 -do- To be
Women’s Quezon aware of
Month City women’s
rights.