Business
Business
Business
Cahaya Dewi
Campus Cafe & Study Lounge" is a student-centric
coffee shop and study space located on the grounds
of King’s Valley International School. The business
aims to provide a comfortable and conducive
environment for students to study, collaborate, and
relax. The cafe will offer a variety of beverages,
light snacks, and study resources, along with free
high-speed Wi-Fi and comfortable seating
arrangements.
Competitive Weaknesses:
Analysis
• Potential for high initial setup costs
Opportunities:
Threats:
• Competition from existing campus cafes and canteens
• Fluctuations in student spending habits
Marketing Strategy
Pricing
• Competitive pricing tailored to student budgets
• Special discounts during exam periods
Promotion
• Social media campaigns targeting students
• Collaboration with student clubs and organizations
• Loyalty programs and referral incentives
Place
• located in a King ‘s Valley School campus
Product
• Focus on high-quality, locally sourced ingredients
• Regularly updated menu based on student feedback
Operations Plan
Location and Facilities
• Lease a suitable space within the School campus
• Set up a comfortable seating area with study-friendly furniture
Staffing
• Hire baristas, kitchen staff, and cleaning personnel
• Provide training on customer service and food handling
Initial Investment
Revenue Projections
Break-Even Analysis