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    Business

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    thuw83774

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    Business

    Uploaded by

    thuw83774
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    business

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    Copyright:

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    2 views10 pages

    Business

    Uploaded by

    thuw83774

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Business Plan

    "Campus Cafe & Study Lounge"

    Cahaya Dewi
    Campus Cafe & Study Lounge" is a student-centric
    coffee shop and study space located on the grounds
    of King’s Valley International School. The business
    aims to provide a comfortable and conducive
    environment for students to study, collaborate, and
    relax. The cafe will offer a variety of beverages,
    light snacks, and study resources, along with free
    high-speed Wi-Fi and comfortable seating
    arrangements.

    Let's see what it is..!


    Business Objectives
    Target Market

    • Provide a convenient and comfortable space for


    students to study and relax. • Primary: Students of KVIS
    • Offer a range of high-quality beverages and • Secondary: Teachers and staff
    snacks at affordable prices.
    • Foster a sense of community among students.
    • Achieve a break-even point within the first year
    of operations.
    Products and Services

    • Beverages: Coffee, tea, smoothies, juices,


    and soft drinks.
    • Snacks: Sandwiches, salads, pastries, and
    cakes.
    • Study Resources: Printing and copying
    services, stationery, and study aids.
    • Environment: Free Wi-Fi, comfortable
    seating, study tables, and power outlets.
    Strengths:

    • Prime location within the campus


    • Focused on student needs
    • Affordable pricing
    • High-quality products

    Competitive Weaknesses:

    • Limited initial brand recognition

    Analysis
    • Potential for high initial setup costs

    Opportunities:

    • Increasing student enrollment


    • Potential for partnerships with school events

    Threats:
    • Competition from existing campus cafes and canteens
    • Fluctuations in student spending habits
    Marketing Strategy
    Pricing
    • Competitive pricing tailored to student budgets
    • Special discounts during exam periods

    Promotion
    • Social media campaigns targeting students
    • Collaboration with student clubs and organizations
    • Loyalty programs and referral incentives

    Place
    • located in a King ‘s Valley School campus

    Product
    • Focus on high-quality, locally sourced ingredients
    • Regularly updated menu based on student feedback
    Operations Plan
    Location and Facilities
    • Lease a suitable space within the School campus
    • Set up a comfortable seating area with study-friendly furniture

    Equipment and Supplies


    • Coffee machines, blenders, refrigerators, and microwave ovens
    • Tables, chairs, couches, and power outlets
    • Point of Sale (POS) system for efficient transactions

    Staffing
    • Hire baristas, kitchen staff, and cleaning personnel
    • Provide training on customer service and food handling
    Initial Investment

    • Leasehold improvements: $10,000


    • Equipment and furniture: $15,000
    • Initial inventory: $5,000
    • Licenses and permits: $2,000
    • Marketing and promotion: $3,000
    • Contingency fund: $5,000

    Revenue Projections

    • Monthly sales: $10,000


    • Cost of goods sold (COGS): $4,000
    • Gross profit: $6,000
    • Operating expenses: $4,000
    • Net profit: $2,000 per month

    Break-Even Analysis

    : Approximately 12 months, based on achieving


    consistent sales growth and managing costs effectively.
    Conclusion
    "Campus Cafe & Study Lounge" aims to become a vital part
    of the student experience at King’s Valley International
    School. By providing a high-quality, affordable, and
    convenient service, we will create a space where students
    can thrive academically and socially.
    Thank You

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