ASSIGNMENT 2:

VIDEO PRESENTATION
NGUYEN DIEU THUY - S4044174
NGUYEN THI MINH THU - S4043088
NGUYEN PHUONG ANH - S3980261
TRINH MINH QUANG - S4022146
HOANG DUC MANH - S3997028

Lecture: Hussein-Elhakim Location: HN Campus

BUSM2575
Course: Business in Group number: HN_G01_Team_07
 AMAZON
E-commerce
company
 Table of contents

01 02 03
Introduction Business Impact Lessons and
Analysis Comparisons

04 05 06
Strategic Conclusion References
Recommendations
 ABBREVIATION

BH Berkshire Hathaway

TSM Taiwan Semiconductor Manufacturing

AIAN American India and Alaska Native

01

INTRODUCTION
• COMPANY BACKGROUND

• CHALLENGES
 Introduction: Company background

Amazon is a global technology company based in the United States (Aglobal n.d.).

Tech companies dominate a ranking of the ten

biggest companies in 2023 by market cap.
Established in 1994.

trillion dollars
Specialized fields: cloud
computing, e-commerce, artificial
intelligence, and digital streaming.

2023: Ranked fifth globally

in market capitalization.

S o u r c e : A g l o b a l n . d . S o u r c e : W i l s o n 2 0 2 3 .
 Introduction: Challenges

Narrow view Broaden view

Employees Community Environment

 Introduction: Challenges

Amazon's negative consequences on:

Environment Society

Climate Human right

02
BUSINESS IMPACT
ANALYSIS
• HUMAN RIGHT
• CLIMATE
 Business Impact Analysis: Human right

Human right

Gender inequalities Racial discrimination

Exacerbated when people having career advancements &

employee attraction and recruiting processes
S o u r c e : L o p e z e t a l . 2 0 2 2 .
 Business Impact Analysis: Human right

Race and gender

Poverty SDG 1 for ending poverty
discrimination about salary
In the U.S: Black people earn < the white Poverty rate in the United States
in 2022, by race and ethnicity
Women - 21% less & men - 13%
less

In 2022: 17.1% of black people Living below the

8.6% of white people poverty line
Faced allegations of Employees depend on
inadequate wages government benefits to survive

Unconscious bias theory: Amazon's prejudice comes

from negative stereotypes about race and gender S o u r c e : S t a t i s t a 2 0 2 3 .
 Business Impact Analysis: Climate

Climate Action (13)

SDGs affected

Good Health and

Wellbeing (3)

Sustainable Cities
and Communities
(11)
 Business Impact Analysis: Climate

Climate Action
(13)
2021 Amazon’s carbon dioxide
emission from 2018 to 2021
No try to address
Carbon footprint rose by 18% (Bloomberg 2022).
climate change

Still has major

Despite sustainability and climate goals: aiming for
environmental
net-zero carbon emissions by 2040 (Calma 2022).
impact

Energy
COVID-19 caused the demand for online shopping
consumption &
(Calma 2022).
CO2 emissions
S o u r c e : H o l g e r 2 0 2 2 .
 Business Impact Analysis: Climate

Good Health and Wellbeing (3)

Amazon's
High air pollution Respiratory illnesses,
CO2 emission
levels cardiovascular diseases
(EPA n.d.)

Deaths of 500,000
people in 2021
(Niranjan 2023).

Ama z o n h a v e t o b e res p on s ib le fo r t h es e c o n s e q u e n c e s .
 Business Impact Analysis: Climate

Sustainable cities
and communities
(11)
Online Global traffic congestion: delivery trucks account for 28% of
delivery traffic congestion in the US (Humes 2019).

Annually: Releases Extreme weather

Life quality of
71.54 million metric conditions such as heat
communities
tons of CO2 (Khan waves, floods, and storms
2023).

Heatwaves in Fatal floods in

Argentina Pakistan in 2022

S o u r c e : S o l e t a i r P o w e r 2 0 2 3 .
03
LESSONS AND
COMPARISONS
• GOOGLE
• FORMOSA
 Lessons and Comparisons: Google

202 Issues
1 discrimination
Gender
Underpaid female engineers (Duong
2022)
Belittled Asian female candidates apply for jobs

Black female alleged

Fired weeks
Racial discrimination white male made racist
after reporting
remarks directly

Approach to solving the problem

Pay $2.5 million Settle a lawsuit alleging about female

1 third expert to analyse (Duong

Next 3
1 labour
HR 2022)
years
economist
Various employee resource Support diversity: Women@Google, Disability
groups: > 250 branches Alliance, and Google Network Asia (AGN)
 Lessons and Comparisons: Formosa

201 Formosa’s issue

Water pollution
6
Formosa Plastic Group's
iron and steel facility in
Harmful waste into Harm to marine (Long
the ocean ecosystem, well-being, 2016)
Vung Ang
and economies

202 Amazon’s issue Amazon’s carbon dioxide emission

1Amazon’s CO2 Manufacture and

disposal of products
emission
Use of sold products

Other emissions
Demand for
online shopping
Amazon Target
S o u r c e : E v a n 2 0 2 2 .
 Lessons and Comparisons: Formosa

Compensate for mistakes in the past

500 million USD Provide compensation for damages (Nam 2016)
Formosa’s air pollution control system
Procedure to comply
environmental safety

n . d .
standards

F o r m o s a
Air pollution measures:
Continuous emission
monitoring systems (CEMS)

S o u r c e :
+
Water pollution control system

Air emission treatment system from Formosa can be applied to Amazon's operation
04
STRATEGIC
RECOMMENDATIONS
• HUMAN RIGHT
• CLIMATE
 Strategic Recommendations: Human right

Human right

Take a strong stand on pay discrimination (Kennedy et

Government al. 2009)
NO place the burden on employees

Yield economic
Addressing racial Foster worker diversity, advantages
and gender-based enhance skills, and BENEFIT +
wage disparities expand knowledge. SDG
1
 Strategic Recommendations: Climate

Establish an all-encompassing Actively identify and address potential effects on air

environmental management system quality, water supplies, and ecosystems

Allocate resources towards

Mitigate CO2 emissions & detrimental air pollutants
development and implementation

Diminish environmental impact & Model of Continuous Emission

enhance air quality Monitoring Systems (CEMS)

n . d .
Invest in sustainable delivery Electric delivery
methods and technology vans, drones

H o r i b a
Dependence on fossil fuels
REDUCE
Air pollution

S o u r c e :
Adopt new and sustainable delivery alternatives

Boost environmental performance

Contribute to a more sustainable transportation system
05

CONCLUSION
06

REFERENCES
 References

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THANK YOU