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Traffic Impact Assessment Estimator

Adjust variables in the retail equation to see how overall performance is affected

Foot traffic is defined as the number of visitors to a location, generally measured daily or hourly, and varies by brand, region, season, and exact store location.

There are many factors which drive a store’s selling performance – including the quality of the sale (average transaction size (ATS)), how well they can convert existing shoppers into purchasers (conversion), as well as the total selling opportunity (foot traffic). Knowing the foot traffic at a store provides leaders with a comprehensive understanding of ways to increase the profitability of their business.

Using the ‘What-if’ Performance Calculator below, adjust different variables in the retail equation to see how overall performance is affected.

What-if Performance Calculator

Enter your businesses foot traffic, conversion rate, average unit retail, and units per transaction count and the results will change accordingly.

Change conversion by 1 percentage point to see the impact a 1-point lift has on your overall sales.

Please choose your currency.

Variable Goals

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Assessing Operational Impact

Enter the eight metrics on the left (Traffic Count, Shopper-To-Associate Ratio (STAR), Sales per Shopper (SPS), Cost of Goods Sold, the Number of Full Time Associates Assigned in the Store, the Full Time and Part Time Labor Rates, and the Payroll Tax & Fringe %).

Sensormatic’s Operational Impact Calculator will generate a simplified P&L statement. Adjusting these variables will allow you to better understand the impact each metric has on profitability.

When STAR is optimized, customer experience and conversion generally improves leading to an increase in Sales Per Shopper.

Change STAR by half point increments, while improving your SPS. Compare the change of your Income Dollars to the original calculation. If higher, you are adding more to your bottom line!

Performance and Labor Variables

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Caution: the number of Full Time labor hours exceeds the total Available Hours. Please enter a smaller count in the # Full Timers box.

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