Brand Toolkit

Logos and Wordmarks

The SFA Spirit Logo is the primary graphic component of our identity system. Use the logo carefully as it reflects directly on the university.

Logo guidelines:

Use the purple logo on all color pieces.
Do not remove the white outline around the logo.
Provide a clear space around the logo. There should be no distracting elements.
The SFA Spirit Logo should be used on every piece of marketing collateral.
Do not alter, stretch or tilt the logo.

Which logo or wordmark graphic type should you use?
Please select the correct graphic type depending upon how the logo or wordmark will be used.

PDF with CMYK for four-color process print publications and vendors
PDF with Spot 267 for spot-color print publications
JPG for websites or emails
PNG for websites or emails requiring a transparent background

Spirit logo

PDF (CMYK) | PDF (Spot 267) | JPG | PNG

If you need other variations of the logo for a vendor, submit a ticket request.

Wordmarks
Do not alter or attempt to recreate or type out the wordmark. Always use the downloads provided below.

Primary SFA wordmark

primary wordmark

PDF (CMYK) | JPG | PNG

Primary SFA wordmark with white text and transparent background

primary wordmark with white text

PDF (CMYK) | PNG

If you need other variations of the wordmark for a vendor, submit a ticket request.

College, department and office wordmarks

Every college, department and office has a relevant wordmark available from University Marketing Communications. Submit a ticket request to receive the appropriate wordmark.

Colors

Primary Color
Purple should be the main, dominant color at all times.

4-Color Process:
C – 77
M – 97
Y – 0
K – 0

Pantone 267 C
RGB 95-37-159
HEX #5F259F or #660099

Secondary Palette
While it's important to feature the primary color of SFA, a secondary color palette can be used to complement and expand on designs. However, it's always necessary to show the primary color more prominently.

Black 100%
CMYK 0-0-0-100
RGB 44-42-41
HEX #060808

Black 80%
CMYK 0-0-0-80
RGB 117-120-123
HEX #75787B

Black 25%
CMYK 0-0-0-25
RBG 177-179-179
HEX #B1B3B3

Purple 002
CMYK 53-68-0-0
RGB 134-102-172
HEX #8666AC
Pantone 265 C

Purple 003
CMYK 21-29-0-0
RGB 197-179-215
HEX #C5B3D7
Pantone 2635 C

Purple 004
CMYK 13-23-0-0
RGB 216-196-224
HEX #D8C4E0
Pantone 263 C

University Seal

Use of the university seal is limited to formal documents such as diplomas and communications from the Office of the President. The seal should not be used by colleges, departments or programs. Instead, the university logo and wordmark should be used.

SFA Brand Manual

The official SFA Identity Standards Manual includes guidelines for logos, wordmarks, color and font choices; the writing style manual; and graphic design, email and social media timelines and processes.
You also can view only the writing style manual section of the identity standards.