Category Description:
Awarded to a permanent display demonstrating the best use of industrial design skills to improve a display, solve a challenge, or fulfil a specific brief across any store format. Displays may also include interesting/innovative integration of technology and sensory components that work together to create a greater connection with shopper.
Judges will consider:
How the design of the display addresses the brief, taking into consideration elements such as cost and time savings; innovation; design skill; problem solving; efficiency; aesthetics and function (form follows function discipline); distribution and installation; and any other element of usability or function.
