Shop! Australia & New Zealand holds the Industry's major annual awards contest; with the intent of recognising and rewarding best practice, innovation, and excellence in Retail Marketing
Entries vie for gold, silver, and bronze honours. Shop!’s highest honour, the Tom Harris Retail Marketing Award, is selected from the Gold Award winners. Other Pinnacle Awards are given for outstanding performance in Design & Innovation, Shopper Experience, and Best Display. Those awarded Gold are eligible to enter the Global Shop! Awards.
Who can Enter?
Any designer or producer of retail marketing material, agencies, brand owners, suppliers and retailers
The Awards are open to both Shop! members and non-members
2025 entries open 9 October 2024.
Dates & Deadlines 2025
Entries Open Online: Wednesday 9 October, 2024
Early Bird Prices close: Midnight Tuesday 31 December, 2024
FINAL cut off for entries: Midnight Friday 31 January, 2025 *EXTENDED*
Online Judging Commences: Monday 17 February to Monday 3 March, 2025
Online People's Choice judging (open to public): Tuesday 4 March to Tues 11 March, 2025
Online Pinnacle judging: Tuesday 4 March to Tuesday 11 March, 2025
Awards Gala Dinner: Winners Announced, Thursday 27 March 2025, Doltone House Jones Bay Wharf, Sydney, 6:30pm.
Entry Categories
There will be 26 total categories, across two streams; 'Physical Store', and 'Shopper Experience'.
For the Physical Store stream, two of the categories provide for two divisions with separate awards for Temporary and Permanent displays.
Definitions are:
Temporary – up to 4 months
Permanent – over 4 months
Click each category to read individual descriptions and how they will be awarded.
I. Physical store categories
- Large or Department Store
- Grocery Store (Food) – Temporary Display
- Grocery Store (Food) – Permanent Display
- Grocery Store (Non-Food
- Liquor
- Petrol, Convenience & Route
- Health & Beauty
- Consumer Electronics
- Specialty Retail, Lifestyle & Service Providers
- Window Displays
- Store Design
- Retailer Exclusive Display **NEW**
- POP This Retail Industrial Design – Temporary
- POP This Retail Industrial Design – Permanent
- Centrum Group Produced in ANZ
- Expo Displays **NEW**
- Environmental Stewardship **NEW CRITERIA**
II. Shopper experience categories
- Digital
- Experiential
- Field Marketing and Sampling
- Sales Promotion
- Occasion-based Shopper Campaign
- Integrated Path to Purchase Campaign
- Category Management
- Retail Media
- Retailer Exclusive Campaign
III. Pinnacle and special awards*
- People’s Choice Award
- Best Design & Innovation
- Best Display
- Best Shopper Experience
- Tom Harris Marketing at Retail Award
*Pinnacle and Special Awards are selected from entries/winners of the above categories. People's Choice is selected via an online public vote.
For further entrant criteria and guidelines, refer to our comprehensive 2025 Award Entrant Information booklet.
To enter the Awards, please click here to register and complete your online entry. Before entering please take some time to download and read our step by step guides on how to navigate the online entry process and 2025 Award Criteria and Rules.
To book tickets to the 2025 Shop! ANZ Awards Gala Dinner on Thursday 27 March, 2025 at Doltone House, Jones Bay Wharf
View the 2024 Awards entry case studies here for inspiration.
Who Judges the Awards?
More than 90 industry professionals judge the Shop! Awards each year, including representatives of retailers, brands, shopper researchers, creative agencies and POP companies. To register your expression of interest to judge the 2025 Shop! Awards, click here.
How to Enter 2025 Awards Webinar
If you are considering entering or judging the 2025 Awards this webinar is highly recommended to assist in crafting your entry submissions.
Carla and Nichola from Shop! ANZ, will take you through the do's and don'ts when it comes to putting your best foot forward for your 2025 Shop! Awards entries. This short webinar will give you an overview of the Awards categories, what to focus on when entering, as well as tips on how to structure your answers and use the Awards entry website.
Wednesday 4 December, 2024 at 10:30am