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Lesson 8 indicating the scope and delimitation

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This document discusses the importance of indicating the scope and delimitation of a study. It provides two examples from actual studies. The first study examines consumer response to PETA's advocacy advertisements for vegetarianism, focusing on how the ads catch attention, affect lifestyles, and generate action. The second study focuses on Milo Marathon as a corporate social responsibility event, using survey responses from participants in the 42km and 21km distances to examine the event's charitable benefits.

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INDICATING THE SCOPE AND DELIMITATION LESSON 4
SCOPE AND DELIMITATION The scope and delimitation of the study sets boundaries and parameters of the problem and narrows down the scope of the inquiry. INDICATING THE SCOPE AND DELIMITATION
Example of SCOPE AND DELIMITATION from Actual Studies A. Title of the Study: Consumer’s Response to PETA’s advocacy advertisement on vegetarianism (Del Mundo, 2009) ◦This study was conducted to find out the consumer’s response toward vegetarianism. The researcher chose vegetarianism among many advocacy issues; the reason for this is that vegetarianism is a growing consumer market. The aspects studied were the respondents feedback to selected most popular advertisement of PETA toward vegetarianism, how the advertisement catch attention and interest, how they affect lifestyles and how they generate action.
Example of SCOPE AND DELIMITATION from Actual Studies A. Title of the Study: Milo Marathon: A Sports Event as a Corporate Social Responsibility ( Bernardo, 2013) ◦ This research is focused mainly on the application of Corporate Social Responsibility on Milo Marathon is the search context of this study as it allows individuals to participate in a sports event, on which portion of the event proceeds benefits a charitable advocacy. A sample population from 42km and 21km distances of the marathon is used as respondents to the survey questionnaires of this research. ◦ The Psychological Continuum Model is used as the theoretical foundation for this thesis.

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Lesson 8 indicating the scope and delimitation

  • 1. INDICATING THE SCOPE AND DELIMITATION LESSON 4
  • 2. SCOPE AND DELIMITATION The scope and delimitation of the study sets boundaries and parameters of the problem and narrows down the scope of the inquiry. INDICATING THE SCOPE AND DELIMITATION
  • 3. Example of SCOPE AND DELIMITATION from Actual Studies A. Title of the Study: Consumer’s Response to PETA’s advocacy advertisement on vegetarianism (Del Mundo, 2009) ◦This study was conducted to find out the consumer’s response toward vegetarianism. The researcher chose vegetarianism among many advocacy issues; the reason for this is that vegetarianism is a growing consumer market. The aspects studied were the respondents feedback to selected most popular advertisement of PETA toward vegetarianism, how the advertisement catch attention and interest, how they affect lifestyles and how they generate action.
  • 4. Example of SCOPE AND DELIMITATION from Actual Studies A. Title of the Study: Milo Marathon: A Sports Event as a Corporate Social Responsibility ( Bernardo, 2013) ◦ This research is focused mainly on the application of Corporate Social Responsibility on Milo Marathon is the search context of this study as it allows individuals to participate in a sports event, on which portion of the event proceeds benefits a charitable advocacy. A sample population from 42km and 21km distances of the marathon is used as respondents to the survey questionnaires of this research. ◦ The Psychological Continuum Model is used as the theoretical foundation for this thesis.