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This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
1. Marketing ethics addresses principles and standards that define acceptable conduct in the marketplace.
2. Laws and regulations are designed to protect consumers from unethical business practices and recognize basic consumer rights.
3. Marketers must rely on their own value systems to determine what is ethical beyond what is legal.
This document discusses the importance of business ethics. It notes that ethical behavior and corporate social responsibility can boost sales, reduce employee turnover, attract more talented employees, and attract investors, protecting a company's share price. Unethical behavior may damage a company's reputation and lower profits. The document outlines foundations of ethical behavior like treating others well and outlines some common ethical issues businesses face like honesty, fair compensation, and respecting others. It discusses how ethics can contribute to employee commitment, investor loyalty, customer satisfaction, and relationships with stakeholders. The conclusion emphasizes that an integrity approach to business can strengthen competitiveness and improve work life and relationships.
Business ethics refers to the moral principles and values that guide business policies and behavior. It applies to how businesses operate, make decisions, treat employees, and serve customers. There are several aspects of business where ethics play an important role:
- Compliance with laws and regulations to avoid penalties
- Human resource practices to promote fair treatment and good employee relations
- Financial practices to prevent issues like improper accounting, insider trading, and bribery
- Production and marketing activities to address issues like pollution, defective products, and misleading advertisements
The marketing mix for services is extended beyond the traditional 4Ps of product, price, place and promotion. It also includes people, process and physical evidence. The service marketing mix considers how the organization designs the service, delivers it through processes, and provides tangible evidence to customers through physical surroundings and materials. It also focuses on the important role of employees and customers in service delivery.
The document discusses business ethics, defining it as the examination of moral principles in a business context. It applies to all aspects of business conduct for individuals and entire organizations. The document outlines 12 key principles of business ethics including honesty, integrity, fairness, concern for others, and accountability. It also discusses the scope of business ethics in various business functions such as compliance, finance, human resources, marketing, production, and intellectual property rights.
This document outlines Canon India's corporate social responsibility programs. It discusses 10 programs that Canon supports: 1) adopting a village in Haryana to improve eye care and education, 2) supporting a local school with infrastructure and educational materials, 3) conducting free mobile eye screening camps, 4) opening schools for disadvantaged children, 5) environmental projects like tree planting, 6) blood donation camps, 7) clothing donation drives, 8) health awareness marathons, 9) photography classes for the visually impaired, and 10) partnering with UNESCO on world heritage education and photography programs. The programs aim to support education, healthcare, environment, and communities across India.
Marketing research is the systematic process of designing, collecting, analyzing, and reporting information to solve specific marketing problems. This group will conduct marketing research to help a company make effective decisions. They will systematically collect and analyze objective information, then make recommendations based on their findings. The research will help managers by providing helpful insights into customer needs, reducing risks, and forecasting trends.
BUSINESS ETHICS ARGUMETS IN FAVOR AND AGAINSTSundar B N
This document presents information on business ethics. It begins with defining business ethics as the system of moral principles and values applied to business activities. It then lists several arguments in favor of business ethics, such as increased profitability through quality goods and services, stopping malpractices like black marketing, and protecting consumer and employee rights. Some counterarguments against business ethics are also presented, such as lack of resistance from officers and difficulty deciding in situations of dilemma. The conclusion emphasizes that good business ethics are essential for long-term success and influence all levels of a business organization.
4. What is ethics?
Ethics is the art and science of determining
good and bad or right and wrong moral
behavior of a single or group of people.
5. What is MARKETING?
Marketing is the science and art of exploring,
creating, and delivering value to satisfy the
needs of a target market at a profit.
- Philip Kotler
6. Marketing Ethics:
Marketing ethics is an area that deals with
the moral principles behind marketing.
Ethics in marketing applies to different
spheres such as in product, pricing, Placing
(Distribution), promotion & advertising
etc...
7. Why we need Ethics in Marketing?
There are many reasons but will notify some:
• When an organization behaves ethically,
customers develop more positive attitudes
about the firm, its products, and its services.
• To create Values or trust with key
stakeholders
• To build good image about the organization
in the minds of customer, employees,
shareholders and the society.
8. Ethical Issues in Marketing:
We discuss Marketing issues by using 4P’S OF
MARKETING:
• PRODUCT & PACKAGING
• PRICE
• PLACING (DISTRIBUTION)
• PROMOTION (ADVERTISING & BRANDING)
11. Price: Second P of Marketing
• Bid rigging
• Supra competitive pricing
• Price fixing
• Price skimming
12. PLACING (DISTRIBUTION)
Product distribution (or place) is one of the
four elements of the Marketing MIX.
Distribution of product or service is
transporting them from manufacture to
stockiest, wholesalers, retailer and then to
consumers.
13. Unethical Practices
Many retailers sell products that have crossed
expiry date is unethical.
Exerting influence to cause vendors to reduce
display space for competitors' products is
unethical.
Promising shipment when knowing delivery
is not possible by the promised date is also
unethical.
14. Paying vendors to carry a firm's product rather than
one of its competitors are also unethical.
Most drug stores would give too many drugs
without prescription from a qualified doctor are also
unethical.
Products are moved in unsafe vehicles ,are also
unethical.
15. PROMOTION (ADVERTISING
&BRANDING)
• Promotion is one of the four elements of
marketing mix (product, price, promotion, place).
It is the communication link between sellers and
buyers for the purpose of influencing, informing,
or persuading a potential buyer's purchasing
decision.
• To present information to consumers as well as
others
• To increase demand
• To differentiate a product
16. Ethical Issues in Advertising
• Puffery ( Nothing to support the fact. )
• Advertising to Children
• Promoting Unhealthy Products
• Subliminal Advertising
• Deceptive Advertising
18. What is Consumer Protection ?
Consumer: refers to any
individuals or households that use
goods and services generated with
in the economy.
Consumer Protection: a
concept that are designed to ensure
fair competition and the free flow
of truthful information in the
marketplace.
19. Contd…..
• Consumer Protection laws : laws
designed to prevent businesses that engage in
fraud or specified unfair practices from gaining
and advantage over competitors and provide
additional protection for the weak for those
unable to take care of themselves.
20. Ethics in Marketing in Consumer Protection
Market is flooded with duplicate goods having
fake labels for selling drugs, food stuffs,
consumables like agarbatis, suparis etc.
followed by misleading advertisements. This
result in disrepute for the products of good
companies even though such fake goods are
small in quantities.
21. Who is responsible for consumer
protection?
• Responsibility of Business
• Responsibility of Consumer
• Responsibility of Government
22. Responsibility of Business
The business including producers and traders
have to due regard to consumer rights as it is
their social responsibility. They have to come
out with quality goods at reasonable prices.
23. Responsibility of Consumer
All efforts regarding consumer protection will
not produce desired results if consumerism is
not accepted as a means of asserting and
enjoying their rights.
24. Responsibility of Government
Innocent and helpless consumers should be
protected by the Government through
enacting legislations. Government will have to
set its own priorities for the protection
consumer’s right.
25. Consumer Protection Act,1986
Better protection of interests of consumer.
Protection of rights of consumers.
To prevent practices having adverse effect on
competition.
To promote and sustain competition on
market.
To protect the interests of consumers.
26. Scope of Consumer Protection
• Applies to whole India.
• Applies to all type of goods and services,
public utilities and public sector undertakings.
• All types of complaints relating to goods,
unfair trade pictures.
27. Who can file complaint ?
• The consumer to whom the goods are sold or
delivered or agreed to be sold are delivered or
the service has been provided or agreed to be
provided.
But how to file a complain?
** One can go to Consumer courts and can file
complaint .
**One can file consumer complaints online.
#26: The act came in to effect first in December 24, 1986 after being passed by the President of India. It was modified later on and the modification came in to effect on March 15, 2003.
The act is applicable in all States in India except Jammu and Kashmir. The acts makes provisions to include both tangible goods and Intangible services purchased from trader or service provider. The act can apply to any consumer who uses the product for non- commercial activities.