SlideShare a Scribd company logo

Bhim

•Download as PPTX, PDF•
•
S
siddhant bhosale

The presentation is about how BHIM App who was the first one to make use of UPI servies and was the leader in UPI Transactions had a sudden downfall in a short period of time

1 of 11
Downloaded 19 times
Prepared By - Siddhant Bhosale Veena Devadiga Eisha Kale
Introduction Three ways to transfer money-NEFT, RTGS, IMPS Major drawbacks of NEFT, RTGS, IMPS -Time consuming process -Both the Accounts should be RTGS enabled -Activation of Net Banking facility is mandatory -Limitation on number of beneficiary in day
Introduction to BHIM BHIM Stands for Bharat Interface for Money It is a mobile developed by National Payments Corporation of India (NCPI) based on the Unified Payment Interface (UPI) It was launched by Narendra Modi, on 30 December 2016 It is developed by 28 year old Nikhil Kumar Current BHIM App downloads as on 28 Feb 2018  Android – 23,838,360  IOS– 1,173,133
Features of BHIM Immediate Money Transfer Allows to send / receive money to UPI Payment addresses, non UPI based accounts Allows to check balance transactions history and change pin Can be accessed on all platforms Currently supports 13 languages Only money transfer between accounts is done Transactions are done without debit Card, OTP number, CVV number or grid number
SWOT ANALYSIS STRENGTHS WEAKNESSES  No Transaction charges  User friendly application  Very less time is required for transaction  BHIM app directly links to user bank account  Only Money Transfer can be done  Single Bank Account can be added  Doesn’t involve recharges and other payments  Unattractive user interface OPPORTUNITIES THREATS  Add additional banks  Tie up with organizations for payment or mobile, utility bills etc  Promotion through various media  Cashback and referral facilities provided by competitor  Facilities of bill payments ,utility bills are provided by competitors
Major Competitors of BHIM app are Google Tez , Paytm, PhonePe 52% 23% 15% 6% 4% Share in UPI Transactions Google Tez Paytm Phone Pe BHIM Others
Volume of UPI transactions in BHIM and other Apps 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Dec/16 Jan/17 Feb/17 Mar/17 Apr/17 May/17 Jun/17 Jul/17 Aug/17 Sep/17 Oct/17 Nov/17 Dec/17 Jan/18 Volume of UPI transactions in BHIM and other apps Market share of BHIM app Market share of other apps
Value of UPI transactions of BHIM and other Apps 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Dec/16 Jan/17 Feb/17 Mar/17 Apr/17 May/17 Jun/17 Jul/17 Aug/17 Sep/17 Oct/17 Nov/17 Dec/17 Jan/18 Value of transactions of BHIM and other apps Market share of BHIM app Market share of other apps
Major Problems of BHIM App Declining market share from 40% to 6% For BHIM App only source of revenue is through its download from play store and i-store.
Recommendations Providing Advertisement Space. Tie up with various organizations Languages Used Auto Instruction facility for life insurance premium or loan instalments Increase in the number of gateways Promotion through “Jan hit me jari” and “Digital India campaign”
Bhim

More Related Content

Bhim

  • 1. Prepared By - Siddhant Bhosale Veena Devadiga Eisha Kale
  • 2. Introduction Three ways to transfer money-NEFT, RTGS, IMPS Major drawbacks of NEFT, RTGS, IMPS -Time consuming process -Both the Accounts should be RTGS enabled -Activation of Net Banking facility is mandatory -Limitation on number of beneficiary in day
  • 3. Introduction to BHIM BHIM Stands for Bharat Interface for Money It is a mobile developed by National Payments Corporation of India (NCPI) based on the Unified Payment Interface (UPI) It was launched by Narendra Modi, on 30 December 2016 It is developed by 28 year old Nikhil Kumar Current BHIM App downloads as on 28 Feb 2018  Android – 23,838,360  IOS– 1,173,133
  • 4. Features of BHIM Immediate Money Transfer Allows to send / receive money to UPI Payment addresses, non UPI based accounts Allows to check balance transactions history and change pin Can be accessed on all platforms Currently supports 13 languages Only money transfer between accounts is done Transactions are done without debit Card, OTP number, CVV number or grid number
  • 5. SWOT ANALYSIS STRENGTHS WEAKNESSES  No Transaction charges  User friendly application  Very less time is required for transaction  BHIM app directly links to user bank account  Only Money Transfer can be done  Single Bank Account can be added  Doesn’t involve recharges and other payments  Unattractive user interface OPPORTUNITIES THREATS  Add additional banks  Tie up with organizations for payment or mobile, utility bills etc  Promotion through various media  Cashback and referral facilities provided by competitor  Facilities of bill payments ,utility bills are provided by competitors
  • 6. Major Competitors of BHIM app are Google Tez , Paytm, PhonePe 52% 23% 15% 6% 4% Share in UPI Transactions Google Tez Paytm Phone Pe BHIM Others
  • 7. Volume of UPI transactions in BHIM and other Apps 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Dec/16 Jan/17 Feb/17 Mar/17 Apr/17 May/17 Jun/17 Jul/17 Aug/17 Sep/17 Oct/17 Nov/17 Dec/17 Jan/18 Volume of UPI transactions in BHIM and other apps Market share of BHIM app Market share of other apps
  • 8. Value of UPI transactions of BHIM and other Apps 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Dec/16 Jan/17 Feb/17 Mar/17 Apr/17 May/17 Jun/17 Jul/17 Aug/17 Sep/17 Oct/17 Nov/17 Dec/17 Jan/18 Value of transactions of BHIM and other apps Market share of BHIM app Market share of other apps
  • 9. Major Problems of BHIM App Declining market share from 40% to 6% For BHIM App only source of revenue is through its download from play store and i-store.
  • 10. Recommendations Providing Advertisement Space. Tie up with various organizations Languages Used Auto Instruction facility for life insurance premium or loan instalments Increase in the number of gateways Promotion through “Jan hit me jari” and “Digital India campaign”