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Brooke bond

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RAJAN SINGH
RAJAN SINGH

Brooke Bond is the largest tea manufacturer in India, owning brands like Taj Mahal and Red Label. It introduced innovations like tea bags and vacuum-packed tea. While high quality products are a strength, storage issues can cause weaknesses. Brooke Bond leads the Indian and Pakistani tea markets and can expand further through partnerships and more accessible rural offerings.

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Brooke bond (A brandname Of tea) Presented by:
About Brooke Bond About Company Product Punchline SWOT Analysis Competitor Brand Ambassador Target Customer Total Tea Sales Conclusion
Brooke Bond is a brand-name of tea owned by Hindustan Unilever Limited. Brooke Bond & Company was founded by Arthur Brooke who was born at 6 George Street, Lancashire, England in 1845. He opened his first tea shop in 1869 at 23 Market Street, Manchester, Lancashire. The Brooke Bond brand is still used in other countries, especially in India. In Pakistan, Brooke Bond Supreme is the number-one-selling tea brand. Unilever markets it as a being stronger than its Lipton Yellow Label blend. The Brooke Bond factory is at Trafford Park near Manchester
Brooke Bond Taj Mahal Brooke Bond Red Label Brooke Bond Sehatmand Brooke Bond 3 Roses Brooke Bond Taaza Brooke Bond Bru Instant Coffee
Brooke Bond Taj Mahal- India's best tea since 1966. Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market. First premium tea. First to introduce tea bags. First and only tea brand in vacuum packs. Taj Mahal is special because it is made from the rarest and the best. Brooke Bond Taj Mahal Package: 450 gm box Price: $4.89
Brooke Bond Red Label Red Label is a 107 year old brand and has tremendous equity and heritage in the Indian market. It is the second largest tea brand in the country. The oldest and largest brand in the Brooke Bond portfolio in India It has both leaf and dust variants. Red Label holds the Guinness Record for the world’s largest tea party Package: 450 gm box Price: $3.99
In an effort to overcome this health concern, Brooke Bond Sehatmand was launched in early 2010. Brooke Bond Sehatmadn with Vitamin Power, helps to keep families healthier through their favorite daily beverage. Just 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12. Brooke Bond Sehatmand Package: 950 gm bag Price: $3.65
 Brooke Bond 3 Roses Tea is the loose black tea of choice in South India.  3 Roses believed only a perfect cup of tea could bring the couples together.  3 Roses has redefined the nature of relationship shared between married couples in India. Brooke Bond 3 Roses Package: 500 gm box Price: $6.99
Brooke Bond Taaza entered the lives of the contemporary Indian housewife in the 1990s. And over the years, Taaza has found a place, not just in her home but also in her heart. Taaza is a unique and refreshing blend of tea that's sprinkled with fresh green tea leaves. It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. Brooke Bond Taaza Package: 500 gm box Price: $4.67
New and improved Bru Coffee now comes to you with a greater aroma and taste. With a taste so enhanced, that it makes every moment a special moment. Bru Instant coffee is a blend of 70% coffee and 30% Chicory, a perennial plant. Brooke Bond Bru Instant Coffee Package: 100 gm bottle Price: $3.99
Punchline WAH TAAZ (TAAZ MAHAL) 'Chuskiyaan Zindagi ki‘ (Red Label) Bru se hoti hain khushiyaan shuru… (Bru- instant coffee) Sehatmand Parivaar- Sehatmand Bharat (Sehatmand)
Strength Weakness Opportunity Threats
 Rich taste and flavour  Unique aroma  Good packaging  Good advertising  Brand visibility
 Affected by moisture  storage problem
Corporate tie-ups. Hotel tie-ups. Cheaper packets for rural areas.
Competing tea brands. Preference for people having coffee or other beverages.
Lipton Godrej Tea Tata Tea Darjeeling Teaxpress
BRAND AMBASSADOR SAIF ALI KHAN CHITRANGADA
All the middle class people & upper class people And also rural area people Middle class Upper class Rural area’s people
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Brooke Bond Tata Tea Godrej Darjeeling Teaxpress Other Total Tea Sales in India of 2010 Source : http://www.slideshare.net/sushant_mishra1/tea-industry-in-india- overview-presentation
1. Brooke bond is the largest and oldest tea manufacturer in India. Brooke bond Red label is the oldest tea brand since 107 years. Brooke bond leads the tea market in India as-well-as Pakistan. 2. Its special features & unique quality distinct it from other tea brand like its strong aroma, pioneer of innovative products according to the needs of the customer. Example:- Brooke bond sehatmand for Health concern, Brooke bond Taaza for refreshment, Brooke bond Bru instant coffee for instant coffee. 3. If it uses improved methods for storage then it can overcome its weaknesses to avoid losses.
Brooke bond
Brooke bond

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Brooke bond

  • 1. Brooke bond (A brandname Of tea) Presented by:
  • 2. About Brooke Bond About Company Product Punchline SWOT Analysis Competitor Brand Ambassador Target Customer Total Tea Sales Conclusion
  • 3. Brooke Bond is a brand-name of tea owned by Hindustan Unilever Limited. Brooke Bond & Company was founded by Arthur Brooke who was born at 6 George Street, Lancashire, England in 1845. He opened his first tea shop in 1869 at 23 Market Street, Manchester, Lancashire. The Brooke Bond brand is still used in other countries, especially in India. In Pakistan, Brooke Bond Supreme is the number-one-selling tea brand. Unilever markets it as a being stronger than its Lipton Yellow Label blend. The Brooke Bond factory is at Trafford Park near Manchester
  • 4. Brooke Bond Taj Mahal Brooke Bond Red Label Brooke Bond Sehatmand Brooke Bond 3 Roses Brooke Bond Taaza Brooke Bond Bru Instant Coffee
  • 5. Brooke Bond Taj Mahal- India's best tea since 1966. Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market. First premium tea. First to introduce tea bags. First and only tea brand in vacuum packs. Taj Mahal is special because it is made from the rarest and the best. Brooke Bond Taj Mahal Package: 450 gm box Price: $4.89
  • 6. Brooke Bond Red Label Red Label is a 107 year old brand and has tremendous equity and heritage in the Indian market. It is the second largest tea brand in the country. The oldest and largest brand in the Brooke Bond portfolio in India It has both leaf and dust variants. Red Label holds the Guinness Record for the world’s largest tea party Package: 450 gm box Price: $3.99
  • 7. In an effort to overcome this health concern, Brooke Bond Sehatmand was launched in early 2010. Brooke Bond Sehatmadn with Vitamin Power, helps to keep families healthier through their favorite daily beverage. Just 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12. Brooke Bond Sehatmand Package: 950 gm bag Price: $3.65
  • 8.  Brooke Bond 3 Roses Tea is the loose black tea of choice in South India.  3 Roses believed only a perfect cup of tea could bring the couples together.  3 Roses has redefined the nature of relationship shared between married couples in India. Brooke Bond 3 Roses Package: 500 gm box Price: $6.99
  • 9. Brooke Bond Taaza entered the lives of the contemporary Indian housewife in the 1990s. And over the years, Taaza has found a place, not just in her home but also in her heart. Taaza is a unique and refreshing blend of tea that's sprinkled with fresh green tea leaves. It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. Brooke Bond Taaza Package: 500 gm box Price: $4.67
  • 10. New and improved Bru Coffee now comes to you with a greater aroma and taste. With a taste so enhanced, that it makes every moment a special moment. Bru Instant coffee is a blend of 70% coffee and 30% Chicory, a perennial plant. Brooke Bond Bru Instant Coffee Package: 100 gm bottle Price: $3.99
  • 11. Punchline WAH TAAZ (TAAZ MAHAL) 'Chuskiyaan Zindagi ki‘ (Red Label) Bru se hoti hain khushiyaan shuru… (Bru- instant coffee) Sehatmand Parivaar- Sehatmand Bharat (Sehatmand)
  • 13.  Rich taste and flavour  Unique aroma  Good packaging  Good advertising  Brand visibility
  • 14.  Affected by moisture  storage problem
  • 16. Competing tea brands. Preference for people having coffee or other beverages.
  • 18. BRAND AMBASSADOR SAIF ALI KHAN CHITRANGADA
  • 19. All the middle class people & upper class people And also rural area people Middle class Upper class Rural area’s people
  • 20. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Brooke Bond Tata Tea Godrej Darjeeling Teaxpress Other Total Tea Sales in India of 2010 Source : http://www.slideshare.net/sushant_mishra1/tea-industry-in-india- overview-presentation
  • 21. 1. Brooke bond is the largest and oldest tea manufacturer in India. Brooke bond Red label is the oldest tea brand since 107 years. Brooke bond leads the tea market in India as-well-as Pakistan. 2. Its special features & unique quality distinct it from other tea brand like its strong aroma, pioneer of innovative products according to the needs of the customer. Example:- Brooke bond sehatmand for Health concern, Brooke bond Taaza for refreshment, Brooke bond Bru instant coffee for instant coffee. 3. If it uses improved methods for storage then it can overcome its weaknesses to avoid losses.