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Focus Group Report Template

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Demand Metric
Demand Metric

This document provides a template for reporting the findings of a focus group. The template outlines sections for an executive summary, introduction, methodology, demographics, discussion results, conclusion, and recommendations. It also includes guidance on customizing the look and feel of the report to reflect the company brand. Key information to include in each section is described, such as participant selection process, discussion topics and questions analyzed, and conclusions drawn from the focus group feedback.

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Focus Group Report Template Purpose The purpose of this tool is to help you communicate the findings of a Focus Group. How to Use this Template Complete the following sections with your market research team: Executive Summary, Introduction, Methodology, Demographics, Discussion Results, Conclusion, Recommendations and Appendices. Update the look and feel of this document to reflect your corporate brand, and be sure to include many images that reinforce your message and show you in action. [Insert your Logo here] Focus Group Report [Insert date] Company Name Prepared For: Company Address Line 1 Prepared By: Company Address Line 2 Date:
Table of Contents 1. Executive Summary 3 2. Introduction 3 3. Methodology & Participant Profile 3 3.1 Instrument Development 3.2 Site Selection 3.3 Participant Selection 3.4 Focus Groups 3.5 Participant Profile 4. Demographics 4 5. Discussion Results 4 5.1 Topic #1 5.2 Topic #2 5.3 Topic #3 6. Conclusion 6 7. Recommendations 6 8. Appendices 7
1. Executive Summary Provide a brief description of the key findings of your focus group, discuss your initial hypothesis and document the objectives of the study. Be sure to highlight issues that are relevant to your target audience. 2. Introduction Briefly discuss your market research study. Include relevant background information and a short description of any findings produced from other research methods. 3. Methodology & Participant Profile 3.1 Instrument Development Discuss the process taken to develop your discussion guide, participant profile form and any other documents related to your focus group. Include purpose & explanation of topics & questions for all documents. Any documents discussed here can be inserted in the final section of this report – 8. Appendices. 3.2 Site Selection Discuss the reasons for your focus group location choices. If applicable, provide information on the selected locations that may correlate to your study. 3.3 Participant Selection Describe the process of selecting participants for your focus group. Include qualifications of your participant recruiter, his/her actions taken to recruit, any incentives given to potential participants in order to attend and any other relevant information. 3.4 Focus Groups Provide general information for the actual focus group events. Include a list of dates, times and locations; length of discussions; instruments used to record/transcribe the session; and any other specific information regarding the actual events.
3.5 Participant Profile Highlight important details from the participant profiles completed by each attendee. Insert the completed forms in the final section of this report – 8. Appendices. You will be able to specifically describe your participants in the next section – 4. Demographics. 4. Demographics Summarize your participant profiles here. Include detailed information, percentages and/or tables based on the following key areas: 1. Number of Participants 2. Age Range(s) 3. Gender 4. Race 5. Education 6. Employment 7. Income 8. Other (could include, but is not limited to, Marital Status, Number of Children, Languages Spoken, and Country of Origin) 5. Discussion Results In this section, provide a detailed analysis of the topics discussed, responses received and overall attitudes. While you may be discussing more than 3 topics, here are a few topic outlines to get you started with data analysis: 5.1 Topic #1 Briefly describe the topic being discussed. Insert the questions asked, responses & attitudes here: 1. Question #1 a. Summarize Responses
b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses b. Generalize Overall Viewpoint 3. Question #3 a. Summarize Responses b. Generalize Overall Viewpoint 5.2 Topic #2 Briefly describe the topic being discussed. Insert the questions asked, responses & attitudes here: 1. Question #1 a. Summarize Responses b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses b. Generalize Overall Viewpoint 3. Question #3 a. Summarize Responses b. Generalize Overall Viewpoint 5.3 Topic #3 Briefly describe the topic being discussed. Insert the questions asked, responses & attitudes here: 1. Question #1 a. Summarize Responses b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses
b. Generalize Overall Viewpoint 3. Question #3 a. Summarize Responses b. Generalize Overall Viewpoint 6. Conclusion Summarize the findings of your focus group. The summary should include a brief summary of question responses and overall attitudes/viewpoints of the group towards different topics. Draw conclusions based on the feedback your focus group produced. Your conclusions should provide insight into the overall consensus of the group’s opinions. 7. Recommendations From your findings and the conclusions you drew in the previous section, attempt to offer recommendations to the sponsoring organization on how to improve, enhance or change the topics discussed in this focus group. Recommendations may include, but are not limited to: behavioral modifications, structural improvements, changes in workflow, and/or new program suggestions. Your recommendations should derive solely from your findings in this focus group. While findings from other research efforts may help you build your discussion topics & questions, you will want to propose any changes based on your findings in this focus group as not to taint the outcomes received.
8. Appendices Insert the documents associated with this focus group. These documents may include, but are not limited to:  Focus Group Discussion Guide  Participant Profile Form (Blank Copy)  Participant Profile Forms (Completed)

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Focus Group Report Template

  • 1. Focus Group Report Template Purpose The purpose of this tool is to help you communicate the findings of a Focus Group. How to Use this Template Complete the following sections with your market research team: Executive Summary, Introduction, Methodology, Demographics, Discussion Results, Conclusion, Recommendations and Appendices. Update the look and feel of this document to reflect your corporate brand, and be sure to include many images that reinforce your message and show you in action. [Insert your Logo here] Focus Group Report [Insert date] Company Name Prepared For: Company Address Line 1 Prepared By: Company Address Line 2 Date:
  • 2. Table of Contents 1. Executive Summary 3 2. Introduction 3 3. Methodology & Participant Profile 3 3.1 Instrument Development 3.2 Site Selection 3.3 Participant Selection 3.4 Focus Groups 3.5 Participant Profile 4. Demographics 4 5. Discussion Results 4 5.1 Topic #1 5.2 Topic #2 5.3 Topic #3 6. Conclusion 6 7. Recommendations 6 8. Appendices 7
  • 3. 1. Executive Summary Provide a brief description of the key findings of your focus group, discuss your initial hypothesis and document the objectives of the study. Be sure to highlight issues that are relevant to your target audience. 2. Introduction Briefly discuss your market research study. Include relevant background information and a short description of any findings produced from other research methods. 3. Methodology & Participant Profile 3.1 Instrument Development Discuss the process taken to develop your discussion guide, participant profile form and any other documents related to your focus group. Include purpose & explanation of topics & questions for all documents. Any documents discussed here can be inserted in the final section of this report – 8. Appendices. 3.2 Site Selection Discuss the reasons for your focus group location choices. If applicable, provide information on the selected locations that may correlate to your study. 3.3 Participant Selection Describe the process of selecting participants for your focus group. Include qualifications of your participant recruiter, his/her actions taken to recruit, any incentives given to potential participants in order to attend and any other relevant information. 3.4 Focus Groups Provide general information for the actual focus group events. Include a list of dates, times and locations; length of discussions; instruments used to record/transcribe the session; and any other specific information regarding the actual events.
  • 4. 3.5 Participant Profile Highlight important details from the participant profiles completed by each attendee. Insert the completed forms in the final section of this report – 8. Appendices. You will be able to specifically describe your participants in the next section – 4. Demographics. 4. Demographics Summarize your participant profiles here. Include detailed information, percentages and/or tables based on the following key areas: 1. Number of Participants 2. Age Range(s) 3. Gender 4. Race 5. Education 6. Employment 7. Income 8. Other (could include, but is not limited to, Marital Status, Number of Children, Languages Spoken, and Country of Origin) 5. Discussion Results In this section, provide a detailed analysis of the topics discussed, responses received and overall attitudes. While you may be discussing more than 3 topics, here are a few topic outlines to get you started with data analysis: 5.1 Topic #1 Briefly describe the topic being discussed. Insert the questions asked, responses & attitudes here: 1. Question #1 a. Summarize Responses
  • 5. b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses b. Generalize Overall Viewpoint 3. Question #3 a. Summarize Responses b. Generalize Overall Viewpoint 5.2 Topic #2 Briefly describe the topic being discussed. Insert the questions asked, responses & attitudes here: 1. Question #1 a. Summarize Responses b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses b. Generalize Overall Viewpoint 3. Question #3 a. Summarize Responses b. Generalize Overall Viewpoint 5.3 Topic #3 Briefly describe the topic being discussed. Insert the questions asked, responses & attitudes here: 1. Question #1 a. Summarize Responses b. Generalize Overall Viewpoint 2. Question #2 a. Summarize Responses
  • 6. b. Generalize Overall Viewpoint 3. Question #3 a. Summarize Responses b. Generalize Overall Viewpoint 6. Conclusion Summarize the findings of your focus group. The summary should include a brief summary of question responses and overall attitudes/viewpoints of the group towards different topics. Draw conclusions based on the feedback your focus group produced. Your conclusions should provide insight into the overall consensus of the group’s opinions. 7. Recommendations From your findings and the conclusions you drew in the previous section, attempt to offer recommendations to the sponsoring organization on how to improve, enhance or change the topics discussed in this focus group. Recommendations may include, but are not limited to: behavioral modifications, structural improvements, changes in workflow, and/or new program suggestions. Your recommendations should derive solely from your findings in this focus group. While findings from other research efforts may help you build your discussion topics & questions, you will want to propose any changes based on your findings in this focus group as not to taint the outcomes received.
  • 7. 8. Appendices Insert the documents associated with this focus group. These documents may include, but are not limited to:  Focus Group Discussion Guide  Participant Profile Form (Blank Copy)  Participant Profile Forms (Completed)