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SBJ Sports Facility Naming Rights Directory

Daily / Wednesday, September 4, 2024

New Nielsen data, key for sports, gets MRC OK

The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement that will better integrate first-party live streaming data and Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel data,...

Unrivaled averages over 300,000 viewers for inaugural broadcasts

Unrivaled on Friday averaged 312,000 viewers for its opening night doubleheader across TNT and truTV. The first game, Lunar Owls-Mist from 6:56-8:25pm ET, averaged 313,000 (290,000 on TNT; 23,000 on truTV). The second game, Vinyl-Rose from 8:25-9:59pm, averaged 311,000 (284,000 on TNT; 27,000 on truTV). The doubleheader peaked...

NFL games help Netflix to best monthly TV share

The NFL’s Christmas Day debut on Netflix helped the streaming platform to 8.5% of total TV viewing in December, tying Netflix’s best share set in July 2023, according to new Nielsen Gauge data. Netflix was up 14% from the November period (other titles like “Carry-On” and Season 2...