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Benjamin Robbins

Benjamin Robbins, co-founder, Palador

July 2015

  • Human face target with matrix eye.

    Apple's desire to serve ads based on our financial data would be a social disaster

    Benjamin Robbins
    Company’s bid for credit-based marketing raises questions on the nature of targeted ads

March 2015

  • white house exterior building

    Next-gen tech
    What can business learn from IT security at the White House?

    Our interview with the White House’s recently departed deputy CIO, exploring public perceptions and unique challenges in the world’s most powerful office
  • woman brain lights dots

    Future of advertising
    Mobile World Congress: contextual marketing shines light on mobile users

    Group dynamics, demographics and nationality alter consumer responses to advertising. Marketeers need to get under their skin to avoid alienating them
  • mobile world congress samsung 2013

    Next-gen tech
    Five highlights to come at the 2015 Mobile World Congress

    Benjamin Robbins looks at the events and trends which will be dominating this year’s MWC at the Fira Grand Via and Fira Montjuïc in Barcelona

January 2015

  • seattle-seahawks-mascot

    Creative data
    Connecting up the NFL: using technology to improve fan experience

  • Talismanic forward Blake Griffin moves the ball for the LA Clippers, a team bolstered by its owner Steve Balmer’s focus on bringing data and technology to bear in basketball.

    Creative data
    Meet the technology titans transforming the NBA

December 2014

  • A young woman using an iPhone

    Next-gen tech
    Mobile marketing tips for 2015: local notifications and more next-gen trends

    Benjamin Robbins advises businesses on how to make the most of mobile marketing in the year to come
  • A man holds in his lap an iPad displaying the iCloud page on Apple's website.

    Next-gen tech
    Enterprise mobility: the biggest mistakes businesses make

    While enterprise mobility is moving businesses forward in key areas, unexpected charges, security breaches and miscommunication are holding them back
  • social media

    How the internet of things can encourage business collaboration

    Businesses must embrace partnerships to survive in a world of integrated systems, writes Benjamin Robbins

October 2014

  • Benjamin Robbins

    Media network blog
    Cloud computing: an essential guide to what could go wrong

  • Benjamin Robbins

    Media network blog
    Stop wasting your time and money building bad mobile apps

September 2014

  • The NBA has led the way in the use of mobile technology, powered by the cloud, to bring the sport into the 21st century.

    Driving innovation
    How the mobile and cloud dream team is reshaping sport and enterprise

    Mobile, powered by the cloud, is changing the game for sports teams around the world. It can do the same for your business. Benjamin Robbins explains how
  • Technology is enhancing the sports fan's experience - including the ability to order beer without leaving your seat.

    Driving innovation
    What can businesses learn from the sporting world's approach to fan engagement?

    The sports industry is leading the way in the use of technology to engage with fans - what can businesses learn from this connected approach?
  • A biscuiteer at work

    Media network blog
    Live to work: monetising your hobbies

    Tech tips for turning your craft from pastime to payday

August 2014

  • A Faraday cage in action

    Media network blog
    How the internet liberated the worker

    Benjamin Robbins asks us to consider a workplace without internet to appreciate just how mobile our office can now be

February 2014

  • Facebook has acquired WhatsApp for $19bn. The messaging platform has been acquired by one of the big

    Media network blog
    Facebook buys WhatsApp: time to reconsider the 'we don't sell ads' mantra

    Now the messaging platform has been sold to one of the biggest aggregators of personal information, the founders need to be realistic about their future business model

October 2013

  • it strategy

    Media network blog
    The old model of IT will no longer fly

    A trip aboard a United Airlines flight shows the risk of businesses being out of touch when it comes to technology

September 2013

  • enterprise mobility

    Media network blog
    Enterprise mobility is no game

    EA's single operating system approach to app development with Plants vs. Zombies shouldn't be followed by the enterprise as the matrix of connected devices in the workplace continues to expand

July 2013

  • The consumerisation of IT doesn't mean the responsibility for measurement can be abdicated by IT tea

    Mobile only
    Why adoption is not 'the new ROI' in enterprise mobility

    The use of adoption as a measure of return on investment in enterprise mobility and bring your own device policies isn't enough and could be seen as both lazy and reckless, argues Benjamin Robbins

April 2013

  • Philippe Winthrop, VP of corporate strategy at VeliQ

    Mobile only
    Corporate owned, personally enabled – better than bring your own device?

    COPE, an alternative to the BYOD model, could be a 'best of both worlds' approach to mobility

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