Ysabel Gerrard is a senior lecturer in Digital Communication at the University of Sheffield
May 2023
BeReal is now in freefall. Why are new social media apps doomed to fail?
Ysabel Gerrard
In the race to create the new Instagram, rivals morph into each other, losing what makes them special in the first place, says Ysabel Gerrard, a senior lecturer in digital communication
