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Richard Lawler
“The Man Who Made Nike Uncool” is out.

Nike is moving on from CEO John Donahoe less than a week after Bloomberg published its unflatteringly-titled profile of his four-year tenure.

Under Donahoe, Nike de-emphasized retail stores to chase direct sales, flooded the market with retros like the Panda Dunks, and put the RTFKT NFT shoe brand on the same level as the Swoosh and Jordan Jumpman.

Today’s announcement doesn’t include the RTFKT logo.


Nike brand logos on a black background, showing the Swoosh, the Jordan Jumpman, the Converse star, and some wacky lightning bolt for the NFT shoe brand RTFKT.
One of these logos doesn’t belong in this list, but Nike put it there anyway.
Image: Nike
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