Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive. With a swipe, a word — or even a glance — you can do things like make purchases with Apple Pay or customize your iPhone.

iPhone runs on high-performance chips that are custom-designed by Apple — including the most powerful and smartest chip ever in a smartphone. And because these chips are so efficient, iPhone delivers long battery life. Combine all that with the latest iOS updates offering smart new features, and everything you do on iPhone feels fast and fluid.

Data on your iPhone is encrypted from the start, then protected by your passcode, Touch ID, or Face ID. Apple apps like Maps and Safari help keep private all the places you go and sites you visit. Apple will not sell your information to anyone for any reason. And easy-to-install software updates help protect your device and your data from security threats.