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Privacy for online users in the EU

EU privacy notice for visitors to our website, users of third-party websites, our business contacts and visitors to our premises.

Effective Date: 01 January 2020

Click here to download our privacy policy

MiQ Digital Limited (“MiQ” or “we” or “us” or “our”) is committed to protecting the personal data of individuals whose personal data we process. Please take the time to read this privacy notice, since it contains important information about how we collect, use, disclose and otherwise process personal data concerning the following types of data subjects: individuals who use this website; visitors to other publishers’ websites whose browsing activities we analyse as part of digital advertising campaigns; business and marketing contacts; and visitors to our physical premises.

1. Who is responsible for processing your data?

For the purpose of the General Data Protection Regulation 2016/679 and any implementing legislation (the “GDPR”), MiQ Digital Limited is the data controller responsible for any personal data we process, 6th Floor Charlotte Building, 17 Gresse Street, London, United Kingdom, W1T 1QL, UK, registration number (07321732). MiQ is part of the MiQ group of companies with offices in India, US, Germany, UK, and Canada (please see the list of affiliates in Annex 1).

2. Data Protection Officer

MiQ has appointed a Data Protection Officer (“DPO”), who may be contacted as follows:
via post:
ePrivacy GmbH
Burchardstrasse 14
20095 Hamburg
via email: [email protected] (which will reach representatives from our DPO) Questions, comments and other communications regarding this privacy notice, or our privacy practices in general, should be directed to our DPO.

3. Categories and Sources of Personal Data and Purposes and Lawful Basis for Processing

MiQ is a technology company operating in the digital advertising ecosystem. We use data analytics to help our clients (advertisers, media agencies, brands) to advertise their ads on various websites that allow third party advertising, so called ‘publishers’. We develop insights into the browsing behaviour of website users for our clients or for publishers in order to develop targeted digital advertising campaigns for our clients that create a better user experience.

We participate in various industry schemes that are designed to ensure that any user-level personal data we process for these purposes is collected and processed on the basis of the user’s consent.

We also collect and process personal data about visitors to our own website (https://www.wearemiq.com/), as well as business contact data relating to the account representatives of our customers and vendors, and visitors to our physical premises.

We may source, use and otherwise process personal data in different ways in regard to each of these data subject categories, as explained in the following sections:

3.1 Visitors to publishers' websites

A – Sources of personal data

B – Personal data that we collect and process

C – Why do we collect your personal data and what are our lawful bases for it?

D – How long do we keep your personal data?

MiQ analyses web browsing usage in order to provide our clients (advertisers and media agencies) with the ability to improve returns on their digital advertising spend by enabling them to serve ads that are relevant to website visitors.We use cookies and similar applications to develop marketing insights about user preferences, sometime in combination with other data sets, in order to better match ad content with user interests.

A – Sources of personal data

The websites that users visit may allow third parties, such as MiQ, to set cookies or similar applications on user devices or browsers when they visit the websites. We collect and analyse the data obtained via these applications. We may combine this data with aggregate data obtained from social media companies and market research firms, and user-level data from other advertising technology companies that support our services in various ways, such as fraud prevention through the detection of “bots.”

 B – Personal data that we collect and process

MiQ collects various categories of personal data at the user level, including the following:

  • IP address, which helps us to understand the broad location of a user
  • Device ID (when users access websites on mobile devices), such as IDFA, AAID, SHA1
  • User ID stored in a cookie placed on a user’s browser
  • Latitude-longitude location data
  • Timestamp on accessing the website and the website URL
  • Enrichment data collected about you from third parties, such as Nielsen & Eyeota.
  • Tweets & Twitter handles, made publicly available via the Twitter platform
  • User interactions with the ad placed, i.e. we will know if a user clicks on it or the user’s browser & operating system type. Sometimes advertisers may provide us with information on what users have previously purchased from them and when, in order to make our predictions more accurate.
  • Cookie technology is placed on devices to assist with the ad delivery process. This includes:
    1. A user ID cookie to support ad personalisation, which lasts for 90 days
    2. An opt-out cookie to store your opt-out and consent preferences, which lasts for 90 days
    3. A session cookie to see if a browser supports cookies, which lasts for 1 browsing session
    4. A cookie which limits the number of ads which a given user sees, which lasts for 90 days
    5. A cookie which denotes whether a user ID is synced with other partners in the ad-serving chain
    6. A cookie which supports billing and reporting.

Although we do not collect information that directly identifies individual users by name or physical address, we collect your IP address and other information about you which may make this information personal data. For example, based on a user’s historic browsing behaviour, we may map an IP address to a city or a geographical region and other information such as weather in that region, in order to predict users’ future buying decisions.

However, we never make decisions or predictions based on the characteristics of one individual. Instead we usually only target population segments or groups of individuals.  These segments involve aggregated user data of no less than 1,500 users, but more typically hundreds of thousands of users who may share common characteristics, such as demographics and specific interests, such as preferences for particular types of cars.

C – Why do we collect your personal data and what are our lawful bases for it?

We collect user-level personal data so that users can see ads displayed on the websites they visit which we think are most relevant to them based on their browsing behaviour and interests. This enhances the user experience while at the same time making our clients’ advertising campaigns more efficient and effective.

We use data analytics to predict user interests based on machine-learning techniques involving the use of algorithms.  Our data scientists regularly review the algorithms that we use in order to ensure they are properly adjusted and error-free. MiQ has approved an “Pixel Implementation” policy which provides, among other things, that we will not target children or vulnerable adults or collect any special categories of personal data about users. MiQ’s “Creative Guidelines” prohibit any discriminatory messages and place restrictions on advertising related to gambling, health & politics.

Consent

MiQ has joined a number of industry schemes including the IAB Transparency & Consent Framework (https://iabeurope.eu/transparency-consent-framework/) and Your Online Ad Choices (https://www.youronlinechoices.com) that have been developed to ensure that users are in a position to decide whether and how they want their web browser data used for digital advertising purposes. MiQ’s Vendor Identification number within the transparency and consent framework is 101.

As a result, MiQ will not process personal data unless it can be evidenced that their publisher & advertiser partners have first obtained the users’ permission to do so. This is usually done by means of a pop-up window that enables users to manage their preferences in regard to cookie application and related data processing.

When a user visits a website with which MiQ is associated, they will see a message asking them if they agree to allow the website publisher’s and third-party cookies to be set on their device and collect information from it when they first visit it. If the user agrees to the application of cookies, they will then be asked whether they consent to the processing of the information collected for each of the following purposes:

a) Ad personalisation

The personal data We collect is used to personalise ads that you see over time on other sites. We will use the personal data We collect to infer your interests and place ads that we believe may of interest to you.

b) Ad selection, reporting and delivery

We collect information about what ads were shown, how often and when and where they were shown, whether the user clicked on them and made a purchase. This information is used to measure the effectiveness of the ads presented.

c) Content delivery, selection and reporting

We collect and analyse information about the user’s interests and what content was shown, how often, when and where, and whether the user clicked on what was shown. This is done to adjust the content displayed to the user to be most relevant.

d) Measurement

We collect information on web visitors’ use of content in combination with previously collected information. We use this data to understand and report on their use of content to our advertising clients or for MiQ’s internal quality assurance purposes.

In the process of using data for the above purposes, MiQ also employs the following technical features: i) matching data to offline sources, ii) linking devices and iii) precise geographic location data.

When a user agrees to the placement of cookies by Us and one or more of the identified processing activities, we will receive a message from the website where the visitor’s selection has been made, notifying Us that We have permission to set a cookie, collect information on the user’s device and use it for the agreed purposes. A user may withdraw consent at any time on the websites visited or by changing their preferences on www.youronlinechoices.eu. They can do this by finding the reference to MiQ and withdrawing their consent.

MiQ’s legitimate interest in preventing fraudulent website traffic

We also process personal data in order to detect the use of internet “bots” or similar functionality intended to distort the popularity of websites and digital ads by simulating human browsing activity. If a user agrees to the placement of a cookie and accepts the processing of their personal data for one or more of the purposes described above, our ability to detect this type of fraudulent behaviour is important to ensure that the data we rely on to cater to user preferences is not distorted by false inputs. We therefore use a third-party vendor to assess whether the IP addresses that we are processing are associated with fraudulent activity.

MiQ’s legitimate interest in analysing social trends

We also process personal data in order to analyse trends in social media activity. This involves analysing common keywords that appear in public posts made available on the Twitter platform and producing aggregated insights from these to inform our advertisers about current social trends. We may use Twitter handles to identify trends relating to companies and popular personalities.

Should a user wish to object to our processing of their personal data for these purposes, they may do so by contacting our DPO as indicated in Section 2 above.

D – How long do we keep your personal data?

MiQ minimises the personal data it collects about users and retains the data for only limited periods.

Raw data that MiQ collects about user online activities is kept for no longer than 180 days from the date collected and is stored in a secure environment. The user-level data is either anonymised or aggregated after 180 days, which means the information is expressed only in a summary form about user behaviour representing large groups of individuals. Anonymous data may be kept at MiQ for 2 years and aggregated information relating to financial performance stored for up to 7 years for accounting and audit purposes. During the initial 180-day period, the information about user online behaviour is used to better target the ad campaigns and adjust the audience to ensure the ad is displayed to user groups that may be most interested in the product or service advertised. The data collected as part of the ad campaign may be used to develop insight reports for MiQ clients concerning advertising trends and campaign results.  These reports are based on data that is provided in an aggregated form and does not allow for the identification of individuals.

3.2 Visitors to this MiQ website

A – Sources of personal data

B – Personal data that We collect and process

C – Why do We collect your personal data?

D – How long do we keep your personal data?

A- Sources of personal data

We may obtain your personal data from the following sources:

  • from you directly (for example, through subscribing to any services offered on our website (//localhost/), including but not limited to email mailing lists, interactive services, posting material or requesting services);
  • from your device or browser; and/or
  • if you contact us, we may keep a record of that correspondence.

B- Personal data that We collect and process

  • name;
  • username;
  • email address
  • operating system;
  • browser type;
  • cookie data (for more information please see the Cookie Notice ; and/or
  • IP address

C – Why do We collect your personal data?

We process your personal data for the following purposes:

  • To allow you to participate in interactive features of Our service when you choose to do so;
  • to ensure that content from Our website is presented in the most effective manner for you and for your device;
  • to allow Us to share information in order to provide any product or service you have requested;
  • for the provision of support services;
  • for the management of Our customer records;
  • for system administration purposes;
  • for monitoring statistical data about Our users’ browsing actions and patterns, the number of visitors to Our website, the pages visited and how long they stayed; and/or
  • to exchange personal data with MiQ group of companies for the purpose of reporting, global management, carrying out monitoring, analysing business, and any other purposes that is incidental to or connected with the foregoing purposes.

It is in Our legitimate interests to promote Our services via Our website and to process your information for the purposes listed above. Please do not submit your information to via Our website, if you would not like Us to process your personal data for the above purpose.

If you would prefer Us not to process your personal data for the purposes above, please contact our DPO using the details set out in section 2 above.

D – How long do we keep your personal data?

We will keep and process your personal data only for as long as is necessary for the purposes for which it was collected in connection with your use of our website, unless there is a legal requirement for us to keep it for longer or the data is necessary for the establishment, exercise or defence of legal claims.

3.3 Representatives of our existing or prospective customers and vendors and marketing contacts

We may collect personal data related to employees, directors, authorised signatories and other representatives of MiQ’s existing and prospective customers or vendors as well as other marketing contacts.

Our existing or prospective customers are typically media agencies or advertisers that engage MiQ to help them improve the performance of their advertising campaigns. Our vendors include service providers that supply us with services that we use to deliver or enhance our ad personalisation and placement services.

A – Sources of personal data

B – Personal data that we collect and process

C – Why do we collect your personal data and what are our lawful bases for it?

D – How long do we keep your personal data?

A – Sources of personal data

We may obtain these types of personal data from the following sources:

  • from the individual directly,
  • from a company that employs the individual if they are an employee of an existing or prospective MiQ customer or vendor,
  • from MiQ’s affiliates (please see  Annex 1 for a list of our affiliates);
  • during networking events that we have either hosted, sponsored or attended; and/or
  • from publicly available sources (for example, your company website or social media sites)

B – Personal data that we collect and process

We may collect the following categories of personal data relating to our existing or prospective customers’ or vendors’ employees, officers, authorised signatories, and other associated individuals:

  • name;
  • business address;
  • business email address;
  • business telephone number; and/or
  • job title.

C – Why do we collect your personal data and what are our lawful bases for it?

The purposes for which we collect and process the above-referenced categories of personal data about our business contacts, and the lawful basis for doing so, are set out in the table below. 

Representatives of our existing or prospective customers and vendors
We may use personal data to:Our lawful basis for doing so is:Our business purpose for doing so are:
Provide our services to clients or receive products or services from vendorsLegitimate interest of MiQ or our clientsEfficiently fulfil our contractual and legit obligations 
Management Reporting (including at an intra-group level)
Establish and manage our relationshipEfficiently fulfil our contractual and legal obligations 
Account management 
Understand the market in which we operate 
Management Reporting (including at an intra-group level 
Exercise or defend legal claims
Learn about how our products and services are or may be usedUnderstand the market in which we operate 
Management Reporting (including at an intra-group level)
SecurityManagement security, risk and fraud prevention 
Management Reporting (including at an intra-group level)
Let clients and potential clients know about our products, services and events that may be of interest to you be letter, telephone, email, or other forms of electronic communicationPromote our goods and services 
Management Reporting (including at an intra-group level)

If you object to our using your personal data for these purposes, including direct marketing, please contact our DPO as indicated in Section 2 above. Where we use your email to communicate marketing information to you we will seek your prior consent where required to do so by law.

D – How long do we keep the personal data of our business contacts?

We will keep and process your personal data only for as long as is necessary for the purposes for which it was collected. We will keep your personal data for the duration of our business relationship and once it ends, we will delete it securely unless there is a legal requirement for us to keep it for longer or the data is necessary for the establishment, exercise or defence of legal claims.

3.4 Visitors to Our Premises

A – Sources of personal data

B – Personal data that we collect and process

C – Why do we collect your personal data and what are our lawful bases for it?

D – How long do we keep your personal data?

A – Sources of personal data

We may obtain your personal data from you directly via registration and CCTV placed at our offices.

B – Personal data that we collect and process

  • name;
  • business contact details;
  • organisation;
  • image, from CCTV cameras at our premises.

C – Why do we collect your personal data and what are our lawful bases for it?

Visitors to our Premises

Visitors to our premises
We may use personal data to:Our lawful basis for doing so is:Our business purpose for doing so are:
SecurityLegitimate interest of MiQManaging security, risk and crime prevention
Maintain records of visitors to our premisesManagement Reporting

If you object to us using your personal data for these purposes, please contact our DPO as indicated in Section 2 above.

D – How long do we keep the personal data of visitors to our premises?

We keep our visitors’ personal data for as long as necessary to ensure security of our office visitors and as soon as it is no longer necessary. CCTV footage is stored in back-up for 30 days, unless there is a legal requirement for us to keep it for longer or the data is necessary for the establishment, exercise or defence of legal claims.

4. Who we share your personal data with

We do not sell your personal data to third parties. MiQ’s Affiliates

We may share your personal data with MiQ’s affiliates (see the list in Annex 1).

Our Partner Organisations and Service Providers

We may disclose information about you to organisations that provide a service to us, on the understanding that they will keep the information confidential and will comply with the GDPR and other relevant data protection laws.

We may share your information with the following types of service providers:

  • technical support providers such as Appnexus & Google who assist with placement of cookies, collection of data from them and IT infrastructure;
  • providers that help us generate an ad image and content and collate information on viewing the ad on the web such as Sizmek, Jivox & Appnexus;
  • ad verification partners, in particular Integral Ad Science (IAS), that help us to verify that users are genuine and not fraudulent ‘bots’ through analysis of browsing information they have on your IP address, which ensures that the data we rely on to cater to user preferences is not distorted by false inputs;
  • professional advisers such as solicitors, accountants, tax advisors, auditors and insurance brokers; and/or
  • third party software providers, including ‘software as a service’ solution providers, where the provider hosts the relevant personal data on our behalf;
  • providers that help us store, collate and organise information effectively and securely, both electronically and in hard copy format, and for marketing purposes.

Company Mergers and Takeovers

We may transfer your personal data to potential purchasers and their advisors, subject to appropriate confidentiality obligations, in the event we decide to dispose of all or parts of our business.

5. Transfers of personal data outside the EU/European Economic Area

If and when transferring your personal data outside the EEA, we will only do so using one of the following safeguards:

  • the transfer is to a non-EEA country which has an adequacy decision by the EU Commission;
  • the transfer is covered by a contractual agreement, which covers the GDPR requirements relating to transfers to countries outside the EEA;
  • the transfer is to an organisation which has Binding Corporate Rules approved by an EU data protection authority; or
  • the transfer is to an organisation in the US that is EU-US Privacy Shield certified.

International transfers between MiQ affiliates are governed by EU Commission-approved Standard Contractual Clauses for Controllers and, where relevant, for Processors.

We may also transfer your data to third-party vendors outside the EU, such as our customer relationship management systems providers and partner organisations. Where we do so, the Standard Contractual Clauses or other safeguards approved by the European Commission are in place to safeguard that personal data.

You may request a copy of these agreements by contacting our DPO as indicated in Section 2 above.

6. Your Rights

EU PRIVACY RIGHTS The GDPR provides you with certain rights in relation to the processing of your personal data, including to:

  • Request access to personal data about you (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you, and to check that we are lawfully processing it.
  • Request rectification, correction, or updating to any of the personal data that we hold about you. This enables you to have any inaccurate information we hold about you corrected.
  • Request personal data provided by you to be transferred in machine-readable format (“data
  • portability”).
  • Request erasure of personal data. This enables you to ask us to delete or remove personal data
  • Where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove personal data where you have exercised your right to object to processing (see below).
  • Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you (e.g. if you want us to establish its accuracy or the reason for processing it).
  • Object to the processing of your personal data in certain circumstances. This right may apply where the processing of your personal data is based on the legitimate interests of MiQ or our clients, as explained in Section 3 ‘Categories and Sources of Personal Data and Purposes and Lawful Basis for Processing’ above, or where decisions about you are based solely on automated processing, including profiling.

These rights are not absolute and are subject to various conditions under applicable data protection and privacy legislation and other relevant legislation.

If at any time you decide that you would like to exercise any of your rights as set out above, please contact our DPO as indicated in Section 2 above.

CHOICES RELATED TO COOKIES AND INTEREST-BASED ADVERTISING

We adhere to the European Interactive Digital Advertising Alliance (“EDAA”) Self-Regulatory Principles for Online Behavioral Advertising. Visit www.youronlinechoices.com to exercise choice with respect to EDAA participants, including opting out of Online Behavioral Advertising.

Web Browser Opt-Out

MiQ serves cookies, and works with partners to serve cookies, in order to provide relevant advertising. View the chart below for additional opt-out options for MiQ targeting.

Served by | Opt-out Options

Trade Desk/Adsrvr | Click here

Google | Click here

Jivox | Click here

Amazon | Click here

Xandr/MiQ | Click here

Liveramp | Click here

Please note that opting out does not block ads, rather it stops tracking.

If you have multiple internet browsers or users on the same computer or device, you will need to perform the opt-out operation for each browser, device, and/or user. If you or your privacy software deletes the opt-out cookie from your computer, browser, or device, you will need to repeat the process. 

Mobile Application Opt-Out

Mobile devices allow users to opt-out of the collection of usage information within their mobile apps. To opt-out of personalized interest-based advertising on your mobile device(s), please take the following steps: 

  • On Android devices, go to Settings, and then select the option Google. On the resulting screen, select Ads, and you will see the option to opt-out of ads personalization.
  • On Apple devices, go to Settings, and then select the option Privacy. On the resulting screen select Advertising, and you will see the option to turn on limited ad tracking.

Location Opt-Out

By updating the location preferences on your device, or by updating the settings for individual apps, you can block the collection of location data.

 

Multiple Devices and Browser Opt-Out

We may use cross-device mapping services in order to link devices that belong to the same user or household. Users can opt-out of the collection of information for each device and browser by taking the steps mentioned above. However, opting out of the collection of information for one device or browser will not result in you being opted-out of the collection of information for other devices or browsers. As such, you may need to opt-out of multiple devices and browsers.

Please note that use of the opt-out cookie will affect our ability to provide you content and advertisements that will more effectively match your interests and may prevent us from controlling the frequency with which you may view any particular advertisement. Please report any problems related to the opt-out process, or any complaints with regard to Online Behavioral Advertising data and its use, to [email protected].

Annex 1 – MiQ Affiliates
  • MiQ Digital USA, Inc.MiQ Digital Canada, Inc.
  • MiQ Digital India Private Limited 
  • MiQ Digital Commercial Private Limited 
  • MiQ Digital (Shanghai) Co. Ltd. 
  • MiQ Digital Singapore PTE Ltd.
  • MiQ Digital Australia PTY Ltd.
  • Media iQ Digital India Pvt Ltd.

Privacy for online users outside the EU

Effective Date: November 11, 2022

Privacy Statement / Your privacy rights

If you are a California resident, you have the right to request access to certain Personal Data MiQ has about you. You also have the right to request that certain Personal Data be deleted.
Please click here for more information about your specific privacy rights.

1. Applicability

This Statement applies to information we collect about individuals who interact with MiQ, such as through our website, www.wearemiq.com (our “Site”), applications, platforms, email, or in other ways (collectively, our “Systems”); visitors to other publisher’s websites and digital properties, including advertiser sites, third party sites, and Internet-connected devices whose browsing activities we analyze as part of digital advertising campaigns; business and marketing contacts; and visitors to our physical premises. This Statement does not apply to information about job applicants or MiQ employees. This Statement also does not apply to, and we do not control the privacy practices, of third-party sites that may be accessible through hyperlinks on our website, which have their own privacy statements. Linking to a third-party site does not mean that we endorse the site, any products or services described on the site, or any other material contained in that site.

Whenever you interact with MiQ or provide information to us on behalf of another individual or entity, such as by providing or accessing Personal Data about another individual, you represent that you have the authority to do so.

If you do not agree with our policies and practices, do not access, use, or otherwise interact with our Systems. You can also exercise certain choices about how we handle your information in the Choices section below.

2. Changes

We may update or modify this Statement from time to time. The current Statement will be posted at the bottom of the home page of the Site and will be effective when posted. We encourage you to visit this Statement frequently to stay informed, as your continued use of our Systems following the posting of changes to these terms means that you consent to such changes. If any of the changes are unacceptable to you, you should cease using the Systems, or exercise your data rights. When required under applicable laws, we will seek your consent to use or share Personal Data we have already collected about you in a materially different manner than described in this Statement.

3. Sources and Categories of Personal Data, and How We Use It

MiQ is a technology company operating in the digital advertising ecosystem. We use data to help our clients (advertisers, media agencies, brands) to advertise their ads on websites or web properties that allow third party advertising (“Publishers”).

We develop insights for our clients or for Publishers into the browsing behavior of visitors to Publisher’s websites and users of digital properties (for example, consumers that visit or otherwise interact with websites, mobile apps, and other Internet-connected properties (like Internet-connected TVs)) that advertisers use to deliver, measure or track advertising and obtain other insights in order to develop targeted digital advertising campaigns for our clients that create a better user experience.

We collect and process Personal Data about visitors to our own website www.wearemiq.com as well as business contact data relating to the account representatives of our customers and vendors, and visitors to our physical premises.

We may source, use and otherwise process Personal Data in different ways in regard to each of these data subject categories, as explained in the following sections:

We may combine information that we receive from the various sources described in this Statement, including third party sources, and use or disclose it for the purposes identified below.

A. Visitors to Publishers’ Websites and Users of Digital Properties

We may collect information about consumers that visit and otherwise interact with websites, mobile apps, and other Internet-connected properties that publishers, advertisers, and other third parties (or companies acting on their behalf) use to deliver, measure, or track advertising and obtain other insights.


I. Sources of Personal Data
We may obtain information about you from your interactions with our Systems and from various third parties.

  • We obtain information about you and your use of the Systems from MiQ Affiliates.
  • We obtain information about you from our clients seeking to place advertisements.
  • We obtain information about you from our service and content providers that help us place advertisements or measure effectiveness.
  • We obtain information about you from companies that provide or sell information we use to target advertising or measure effectiveness.
  • We obtain information about you from parties that place cookies or advertisements on their websites.
  • We obtain information about you from other users of the Systems.

II. MiQ may collect the following types of Personal Data about visitors to Publisher’s sites and digital properties such as:

  • Device Identifying Information and Other Identifiers, such as data that identifies you like a user ID, cookie ID, hashed email address, registration ID or segment ID, and data that identifies your device or web browser like user agent, device ID, cross-device ID, hashed TV identification, device type, URL, IP address, location address, browser information or other similar identifiers.
  • Commercial information, such as customer ID, products or services purchased, obtained, or considered and associated timestamps, or other purchasing or consuming histories or tendencies.
  • Demographic information, such as your age, ethnicity, gender, marital or familial status, or education.
  • Household information, such as household income, presence of children in the household, or TV commercial and program viewing history (tied to devices in the house).
  • Internet or other electronic network activity information, such as your browsing behavior, search behavior within websites and applications, or information regarding your interactions with an Internet-connected website, application, or advertisement.
  • Geolocation information, such as zip code, your precise location based on your device’s global position systems (GPS) signal, truncated latitude and longitude, and approximate location data from your IP address.
  • Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, behavior, or attitudes.
  • Non-sensitive health information, in the US, based on visits to the websites or mobile applications of select health-related advertisers (retargeting) and standard audiences from 3rd party data providers. A full list of standard health categories used can be found here. Example retargeting segments would include visitors to websites of MiQ clients promoting over-the-counter drugs, generalist hospitals and health centers, or prescription drugs and medical devices for common conditions such as high cholesterol or type-2 diabetes.
  • Political information, in the US, we may use data from 3rd party data providers that is based on political information or interests such as party membership, political affiliation and voter registration. A list of standard political segments used can be found here. We also may work with some political campaigns to utilize their data (e.g., voting history, registration status, etc.) and create or use custom segments based on that data. For example, a campaign may create a segment of users who voted Independent within a particular city or county and share with us as a custom segment.
  • Viewed content information, we collect information about the video content you view on certain smart TVs or connected devices.

III. Purposes for Collecting Your Information
MiQ does not place ads targeted to the characteristics of any particular individual. Instead, we generally target population segments or groups of individuals. These segments generally involve aggregated groups of users, typically thousands or hundreds of thousands of users who may share common characteristics. MiQ may use your information in the following ways:

To provide our services to clients or receive products or services from vendors

  • to deliver or assist our clients and business partners to deliver targeted ads;
  • to enable service and content providers to assist or facilitate our provision of advertising and other services to our clients;
  • to measure and analyze the effectiveness of the ads presented and trends in social media activity;
  • to more effectively match advertisements and website content with users’ interests; and
  • to provide customer service, process transactions, verify customer information, manage customer records, or similar services.

For internal business purposes:

  • to diagnose, repair and track service and quality issues;
  • to help us maintain the quality of our services;
  • to detect and manage security incidents and protect against malicious activity;
  • for system administration purposes;
  • to research technological developments;
  • to monitor statistical data about users’ browsing actions and patterns;
  • to assist us in improving the operation of our services and to enhance our services; or
  • to respond to your requests and choices (as described in the Choices section below).

For legal, safety, or security reasons:

  • to comply with applicable laws and regulations or to respond to a subpoena, search warrant, or other lawful request for information received by us, whether or not a response is required by applicable law;
  • to enforce our contracts or to protect our rights; or
  • to protect the safety of members of the public and users of the Systems

For any other purpose for which you provide consent.

IV. How Long We Keep Your Information
MiQ minimizes the personal data it collects about users and retains the data for only limited periods.

Raw data that MiQ collects about user online activities is kept for no longer than 180 days from the date collected and is stored in a secure environment. User-level data is irrevocably hashed within 180 days. Minimized data is aggregated and expressed only in a summary form about user behavior representing large groups of individuals. De-identified data may be kept at MiQ for 2 years. During the initial 180-day period, data that is not de-identified is used to better target the ad campaigns and adjust the audience to ensure the ad is displayed to user groups that may be most interested in the product or service advertised.

B. Visitors to our Site

I. Sources of Personal Data

We may collect information about you in the following ways:

  • Information you provide to us directly, such as when you register on our Site; sign up for offers or purchase services or otherwise communicate with us.
  • Information collected or inferred from your use of the Site, such as when and how often you visit or otherwise interact with the Site., through the use of Cookies or Web Trackers as described in Section 5 of this policy.

II. Information We Collect

The types of information that MiQ may collect about visitors to our website (www.wearemiq.com) or other digital properties managed by MiQ include:

  • Identifiers, such as name, postal address, telephone number, unique personal identifier, user name, email address, account name, or other similar identifiers.
  • Device identifying information, such as IP address, location address, browser information, device type, or cookie IDs.

III. Purposes for Collecting Your Information

MiQ collects your information and may use for the following purposes:

To provide you with services if you interact with MiQ directly:

  • to provide you with products or services you request;
  • to provide customer support, process transactions, verify your information; or
  • to communicate with you.

For internal business purposes:

  • to diagnose, repair, and track service and quality issues;
  • to help us maintain the quality of our services;
  • to detect and manage security incidents and protect against malicious activity;
  • to manage customer records;
  • for system administration purposes;
  • to research technological developments;
  • to research for marketing purposes;
  • to monitor statistical data about users’ browsing actions and patterns;
  • to assist us in improving the operation of our services and to enhance our services; or
  • to respond to your requests and choices (as described in the Choices section below).

For legal, safety, or security reasons:

  • to comply with applicable laws and regulations or to respond to a subpoena, search warrant, or other lawful request for information received by us, whether or not a response is required by applicable law;
  • to enforce our contracts or to protect our rights; or
  • to protect the safety of members of the public and users of the Systems.

For any other purpose for which you provide consent.

IV. How Long We Keep Your Information

We will keep and process your Personal Data only for as long as necessary for the purposes for which it was collected in connection with your use of our Site, unless there is a legal requirement for us to keep it for longer or the data is necessary for the establishment, exercise, or defense of legal claims.

C. Business and Marketing Contacts

I. Sources of Personal Data
We may collect business contact data related to the account representatives of our customers and vendors in the following ways:

  • Information you provide to us directly, such as when you register on our Site; sign up for offers or purchase services; attend networking events that we host, sponsor or attend; or communicate with us.
  • Information from your employer, such as when your employer provides us information related to its use of or interaction with our services or products.
  • Information from publicly available sources, such as your company website or social media sites.
  • Information from MiQ Affiliates (please see Annex 1 for a list of our Affiliates).

II. Information We Collect
The types of information that MiQ may collect about you include:

  • Identifiers, such as name or user name.
  • Professional or employment-related information, such as business postal address, business telephone number, business email address, job title, organization, and other information you provide when purchasing our services.
  • Payment Information, such as bank information, credit card details or other data necessary for MiQ or its service providers to process payments.

III. Purposes For Collecting Your Information
MiQ may use your information in the following ways:

To provide our services to clients or receive products or services from vendors.

To provide you with services if you interact with MiQ directly, including establishing and managing our relationship.

For marketing to let clients and potential clients know about our products, services, and events that may be of interest.

For internal business purposes:

  • to learn about how our products and services are or may be used; or
  • for security, risk, and fraud prevention management and reporting.

For legal, safety, or security reasons:

  • to comply with applicable laws and regulations or to respond to a subpoena, search warrant, or other lawful request for information received by us, whether or not a response is required by applicable law;
  • to enforce our contracts or to protect our rights; or
  • to protect the safety of members of the public and users of the Systems.

For any other purpose for which you provide consent.

IV. How Long We Keep Your Information
We will keep and process your Personal Data only for as long as is necessary for the purposes for which it was collected. We will keep your information for the duration of our business relationship and once it ends, we will delete it securely unless there is a legal requirement for us to keep it for longer or the data is necessary for the establishment, exercise, or defense of legal claims.

D. Visitors to Physical Premises

I. Sources of Personal Data
We may collect information about you directly, such as when you register at a MiQ facility and from CCTV cameras at our offices.

II. Information We Collect
The types of information that MiQ may collect about you include:

  • Identifiers, such as name or other similar identifiers you provide when signing in at a facility.
  • Professional or employment-related information, such as business postal address, business telephone number, business email address, job title, or organization.
  • Visual information such as images of you collected via CCTV cameras at our premises.

III. Purposes for Collecting Your Information

For internal business purposes to maintain records of visitors to our premises.

For legal, safety, or security reasons:

  • to comply with applicable laws and regulations or to respond to a subpoena, search warrant, or other lawful request for information received by us, whether or not a response is required by applicable law;
  • to enforce our contracts or to protect our rights; or
  • to protect the safety of members of the public and users of the Systems.

IV. How Long We Keep Your Information
We keep your Personal Data for as long as necessary for security purposes. CCTV footage is stored in back-up for 30 days, unless there is a legal requirement for us to keep it longer or the data is necessary for the establishment, exercise, or defense of legal claims.

4. With Whom Does MiQ Share Your Information?

We do not sell your Personal Data to third parties for commercial purposes. We may share your Personal Data with other entities for the purposes disclosed below. We may also share information that has been anonymized or aggregated with third parties for any purpose.

A. Affiliates and Subsidiaries

We may share your Personal Data within the MiQ family of companies, which includes parents, corporate affiliates, subsidiaries, business units and other companies that share common ownership. We share the information for the purposes disclosed in Section 3 above. See Annex 1 for a list of MiQ Affiliates.

B. Service Providers

We may share your Personal Data with service providers working on behalf of MiQ for purposes such as placing ads and activities related thereto (such as fraud prevention), assisting with our internal business functions, or supporting our relationship with you. Examples include IT providers, professional advisors (such as accountants), ad verification partners, software providers, analytics companies that assist with cross-device tracking, technical support providers that assist with placement and tracking of cookies and collection of data (including information about preferences and other online activities), service providers that process credit card transactions with our customers, and marketing providers.

C. Our Clients

We may share information with our clients who have hired us to perform, measure, or analyze advertising related services such as to optimize advertising, measure effectiveness, conduct market research, or provide other insights and reporting

D. For Legal, Security, and Safety purposes

We may share your Personal Data with third parties such as law enforcement or other government agencies to comply with the law or legal requirements, to enforce or apply our contracts and other agreements, and to protect our rights and the property or safety of MiQ, our users, or third parties.

E. Transaction Partners

If we, or some or all of our assets, are acquired by another entity, including through a sale in connection with bankruptcy, we will share your Personal Data with that entity.

5. Cookies and Other Tracking Technologies

MiQ may use cookies, web beacons, pixels, tags or other tracking technologies to collect, use, and disclose information about you and how you interact with our Systems, third parties, and other digital properties. Some cookies exist only during a single session (“session cookies”) and some are persistent over multiple sessions over time (“persistent cookies”). Some cookies are placed by MiQ (“first-party cookies”) while other cookies are placed by others (“third-party cookies”). We use these technologies for the purposes disclosed above, such as to remember user preferences, maximize the performance of our Systems and services, provide you with offers that may be of interest to you, measure the effectiveness of advertising campaigns and to personalize online content. These cookies and other technologies may be used to track individuals across different devices.

6. Security

MiQ will take reasonable security precautions to protect the Personal Data that we handle from accidental or unlawful destruction, loss, disclosure, misuse, or alteration.

7. Information About Children

MiQ does not intentionally collect information from children under 16 years of age, and children under age 16 should not submit any information to us. MiQ Systems are neither developed for, nor directed at, children. If we become aware that a child has provided us with information without parental consent, or a parent or guardian of a child contacts us through the contact information provided below, we will use reasonable efforts to delete the child’s information from our databases.

8. Your Choices
A. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have the right to request access to the Personal Data we have about you. With certain legal exceptions and limitations, you also have the right to request that MiQ delete your Personal Data. You may exercise the following rights by emailing us at [email protected] or learn more by calling (800) 756-8340. Exercising these rights will not cause MiQ to treat you or the data we have about you in any manner prohibited by applicable law.

I. Right to Know

You have the right to request information about the categories and specific Personal Data we have collected about you, the sources of Personal Data, the purposes for collecting the Personal Data, and the third parties to whom we have sold your Personal Data or shared it for a business purpose and the types of Personal Data sold or shared. You may also specifically request information about any third parties with whom we have shared your Personal Data for those third parties’ direct marketing purposes. You may request this information by emailing us at [email protected].

In order to verify your identity, we may ask for some additional information from you (e.g., your email address or your country or state of residence.) In most cases, we do not store your email address or other identifiable elements. To verify your identity, we may ask you to provide some additional information about your device or web browser.

Note that you may only request access to your data twice per 12-month period.

ii. Right to Request Deletion

You have the right to request that MiQ delete your Personal Data. Subject to certain legal exceptions and limitations, MiQ will delete the data it has about you. To request that your data be deleted, please email us at [email protected].

In order to verify your identity, we may ask for some additional information from you (e.g., your email address or your country or state of residence.) In most cases, we do not store your email address or other identifiable elements. To verify your identity, we may ask you to provide some additional information about your device or web browser.

iii. Requests through an authorized agent

You have the ability to designate an authorized agent to make requests on your behalf. We may ask for additional information from you or your agent to confirm that they are authorized to make access and deletion requests on your behalf.

B. Choices Related to Cookies and Interest-Based Advertising

We adhere to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising. Visit www.aboutads.info to exercise choice with respect to DAA participants, including opting out of Online Behavioral Advertising. MiQ is also a member of the Network Advertising Initiative (“NAI”) and adheres to the NAI Code of Conduct for providing notice and choice with respect to Interest-Based Advertising and related activities. Visit www.optout.networkadvertising.org to opt out of Interest-Based Advertising. Opting out of Interest-Based Advertising will not opt you out of all advertising, but rather only Interest-Based Advertising from MiQ or its agents or representatives.

Some browsers have incorporated Do Not Track (“DNT”) preferences. Most of these features, when turned on, send signals to the website you are visiting that you do not wish to have information about your online searching and browsing activities collected and used. As there is not yet a common agreement about how to interpret DNT signals, we do not honor browser DNT signals from website browsers at this time. However, you may refuse or delete cookies or use the “opt out” option available through the DAA or NAI. If you refuse or delete cookies, some of our website functionality may be impaired. If you change computers, devices, or browsers, or use multiple computers, devices, or browsers, and delete your cookies, you may need to repeat this process for each computer, device, or browser. Please refer to your browsers’ Help instructions to learn more about how to manage cookies and the use of other tracking technologies.

i. Web Browser Opt-Out

MiQ serves cookies, and works with partners to serve cookies, in order to provide relevant advertising. View the chart below for additional opt-out options for MiQ targeting.

Served by Opt-out Options

Trade Desk/Adsrvr | Click here

Google | Click here

Jivox | Click here

Amazon | Click here

Xandr/MiQ | Click here

Liveramp | Click here

Vizio | Click here

Please note that opting out does not block ads from appearing, rather it stops tracking your activity and providing interest-based advertisements.

If you have multiple internet browsers or users on the same computer or device, you will need to perform the opt-out operation for each browser, device, and/or user. If you or your privacy software deletes the opt-out cookie from your computer, browser, or device, you will need to repeat the process.

ii. Mobile Application Opt-Out

Mobile devices allow users to opt-out of the collection of usage information within their mobile apps. To opt-out of personalized interest-based advertising on your mobile device(s), please take the following steps:

  • On Android devices, go to Settings, and then select the option Google. On the resulting screen, select Ads, and you will see the option to opt-out of ads personalization.
  • On Apple devices, go to Settings, and then select the option Privacy. On the resulting screen select Advertising, and you will see the option to turn on limited ad tracking.
    Click here for NAI mobile opt out

iii. Location Opt-Out
By updating the location preferences on your device, or by updating the settings for individual apps, you can block the collection of location data.

iv. Multiple Devices and Browser Opt-Out

We may use cross-device mapping services in order to link devices that belong to the same user or household. Users can opt-out of the collection of information for each device and browser by taking the steps mentioned above. However, opting out of the collection of information for one device or browser will not result in you being opted-out of the collection of information for other devices or browsers. As such, you may need to opt-out of multiple devices and browsers.

Please note that use of the opt-out cookie will affect our ability to provide you content and advertisements that will more effectively match your interests and may prevent us from controlling the frequency with which you may view any particular advertisement. Please report any problems related to the opt-out process, or any complaints with regard to Online Behavioral Advertising data and its use, to [email protected].

Click here for NAI web browser opt out

v. Connected TV Opt-out

We may receive data from smart TVs or internet connected devices about the content that you view. We may also combine this information with other data about you, such as IP address. There are a number of ways to opt out of, or limit, this type of data collection and sharing on your device.

For information about connected TV advertising and your choices, visit the NAI Connected TV Choices page

9. How Can You Contact MiQ?

If you should have any questions about this Privacy Statement or our information collection, retention, use and sharing practices, please contact us at [email protected].

Annex 1 – MiQ Affiliates
  • MiQ Digital USA, Inc.
  • MiQ Digital Canada, Inc.
  • MiQ Digital India Private Limited 
  • MiQ Digital Commercial Private Limited 
  • MiQ Digital (Shanghai) Co. Ltd. 
  • MiQ Digital Singapore PTE Ltd.
  • MiQ Digital Australia PTY Ltd.
  • Media iQ Digital India Pvt Ltd.

Data Subject Access Request Statistics

These numbers reflect all Data subject access requests MiQ received since January 1, 2020 through July 1, 2021. We do not store any directly identifiable information for advertising purposes, these statistics include all requests received at [email protected].

Data subject access requests

2020-212021-222022-23
Number of opt out requests29316
Number access requests1562
Number deletion requests37134
Average days to respond3.165

Terms & conditions

1. Definitions and Interpretation

1. Definitions and Interpretation

1.1 In this Agreement, the following expressions have the following meanings:

“Advertisement” means the banner, text, graphic, logo, or any other advertising format that the Advertiser submits to MiQ Digital Ltd for placement on the Media Vehicle in accordance with the terms of this Agreement;

“MiQ Digital Ltd” means MiQ Digital Ltd (6th Floor Charlotte Building, 17 Gresse Street, W1T 1QL, London, registration number (07321732);

“Advertiser” means the advertiser or media-buying agency that signs an Advertising Order;

“Advertising Order” means an order in MiQ Digital Ltd’s prescribed format for the placement of an Advertisement signed by the Advertiser and MiQ Digital Ltd;

“Advertising Space” means the space available for the placement of advertisements on the Media Vehicle;

“Agreement” means the agreement between the Advertiser and MiQ Digital Ltd for the purchase of Advertising Space on the Media Vehicle consisting of an Advertising Order and the general terms and conditions contained in this document;

“Charges” means the charges to be paid by the Advertiser to MiQ Digital Ltd for placing or procuring the placement of the Advertisement on the Media Vehicle in accordance with the Advertising Order;

“Force Majeure” means any event beyond the reasonable control of a Party, including but not limited to lightning, flood, exceptionally severe weather, fire, explosion, war, civil disorder, industrial disputes (whether or not involving that Party’s employees), an Insolvency Event in relation to a Publisher or acts of local or central Government or other competent authorities. For the avoidance of doubt, any incidents linked to the failure of any IT equipment, software or services, including but not limited to Internet availability, that prevents MiQ Digital Ltd from carrying out the momentary, full or partial disclosure of the Advertisement shall be deemed an event of Force Majeure;

“Insolvency Event” means, in relation to an entity, that it becomes insolvent or unable to pay its debts as they fall due or becomes subject to, or itself takes any steps to invoke, any law, proceedings, procedure or third party action preliminary or relating to its insolvency, winding- up, liquidation, administration or receivership (or any analogous proceedings in any jurisdiction) or any enforcement of any security against it, or to a rescheduling, composition or arrangement in respect of any of its debts;

“Intellectual Property Rights” means all copyrights, patents, utility models, trademarks, service marks, design rights (whether registered or unregistered), database rights, semiconductor topography rights, proprietary information rights and all other similar proprietary rights as any exist anywhere in the world;

“Linked Website” means a website which is accessible through any hyperlink (or other method of linking pages on the World Wide Web) embodied in an Advertisement;

“Managed Advertising Service” means the provision of a campaign management service to the Advertiser by MiQ, executing campaign deliverables as instructed by the Advertiser through use of standard DSP targeting & reporting functionality.

“Media Vehicle” means the medium on which the Advertisement(s) are to be placed, as set out in the Advertising Order; “Parties” means the Advertiser and MiQ Digital Ltd, and “Party” means either of them;

“Payment Date” means the date for payment of the Charges being the date thirty (30) days from the date of MiQ Digital Ltd’s invoice for the Charges;

“Proprietary Targeting & Insight Services” means the provision to the Advertiser of proprietary targeting features and insight reports by MiQ developed by their analytics and technology functions;

“Publisher” means the person that is responsible for the operation of the Media Vehicle from time to time; and “Start Date” means the date on which it is intended that the Advertisement will first be placed on the Media Vehicle as set out in the Advertising Order or as otherwise agreed between MiQ Digital Ltd and the Advertiser.

1.2 In this Agreement, unless the context otherwise requires:

1.2.2 a reference to a clause is a reference to a clause of this Agreement;

1.2.3 a reference to any legislation is a reference to that legislation as amended, replaced or re-enacted from time to time and any subordinate legislation made under it;

1.2.4 a reference to a person includes an individual, a firm, a body corporate, an unincorporated association or an authority and that person’s executors, administrators, successors, substitutes (including but not limited to persons taking by notation) and assigns; and references to the single include the plural and vice versa and a reference to one gender includes all genders as the context admits or requires.

2. Scope of Agreement

2.1 This Agreement sets out the rights and obligations of the Parties in relation to the placement of Advertisements on the Media Vehicle.

3. Submission of Orders

3.1 The Advertising Order shall be the only order form used by MiQ Digital Ltd and the Advertiser. No terms or conditions endorsed upon or delivered by the Advertiser with the Advertising Order will form part of this Agreement. An Advertising Order signed by the Advertiser shall be deemed to be an offer to purchase Advertising Space.

3.2 The Advertiser may submit a signed Advertising Order to MiQ Digital Ltd at any time, however such order shall not be deemed to be accepted until MiQ Digital Ltd has returned a copy of such Advertising Order to the Client duly countersigned by MiQ Digital Ltd. MiQ Digital Ltd will endeavour to notify the Advertiser within five (5) days of its receipt of an Advertising Order whether or not it accepts such order.

3.3 MiQ Digital Ltd will have no liability to procure the placement of an Advertisement on the Media Vehicle until it has countersigned the relevant Advertising Order and returned it to the Advertiser.

4. MiQ Digital Ltd’s Rights and Obligations

4.1 Once MiQ Digital Ltd has countersigned and returned the Advertising Order to the Advertiser, MiQ Digital Ltd will use all commercially reasonable endeavours to procure the placement of the Advertisement on the date(s) or during the period and in the manner specified on the Advertising Order.

4.2 MiQ Digital Ltd reserves the right to make any technical or other modifications that it may deem necessary to facilitate the delivery of the Advertisement in accordance with the Advertising Order. MiQ Digital Ltd shall not however make any amendments to the creative content of an Advertisement.

4.3 MiQ Digital Ltd is not required to inform the Advertiser of the progress of an Advertisement but will use its reasonable endeavours to address any queries the Advertiser may have about the Advertising Space from time to time as soon as reasonably practicable.

4.4 In the event that any Media Vehicle on which the Advertiser has purchased Advertising Space ceases to exist or is unavailable during the period in which the Advertiser wishes to purchase Advertising Space, the Parties will endeavour to identify and agree an alternative Media Vehicle with a similar user profile on which the Advertiser can be placed.

5. Delivery of the Advertisement

5.1 The Advertiser must make available to MiQ Digital Ltd, a minimum of three (3) working days (or 10 working days in case of rich media formats) prior to the Start Date all the advertising materials necessary to enable MiQ Digital Ltd to publish the Advertisement on the Media Vehicle; and a copy rotation for the Advertisement.

5.2 In the event that the Advertiser fails to provide an Advertisement to MiQ Digital Ltd within the timescales set out in Clause 5.1, MiQ Digital Ltd may still, at its discretion use its reasonable endeavours to procure the placement of the Advertisement on the date(s) or during the period and in the manner specified on the Advertising Order but shall be entitled to impose an additional charge on the Advertiser for doing so. Where an Advertisement cannot be placed as planned as a result of such late delivery, MiQ Digital Ltd shall remain entitled to invoice the Advertiser for the Charges in full.

5.3 MiQ Digital Ltd shall not be liable for any loss (including loss of profit), costs, damages, charges or expenses caused directly or indirectly by any delay in the Start Date as specified in the Advertising Order, where such delay is the result of the Advertiser’s failure to meet its obligations set out in Clause 5.1.

5.4 The Advertiser will ensure that any Advertisement that it delivers to MiQ Digital Ltd complies with the provisions of this Agreement.

6. Advertiser’s Cancellation Option and Responsibilities

6.1 The Advertiser may cancel an Advertising Order after that Advertising Order has been accepted by MiQ Digital Ltd provided that if the Advertiser cancels its order between four (4) and two (2) weeks prior to the Start Date it shall remain liable to pay fifty percent (50%) of the Charges; and if the Advertiser cancels its order within two (2) weeks of the Start Date, the Charges will remain payable in full.

7. Financial Terms

7.1 The Advertiser must pay the Charges in full by the Payment Date. The Charges are exclusive of VAT and any other applicable sales taxes which shall be payable at the applicable rate on the Payment Date.

7.2 If the Charges (and all applicable taxes) are not paid in full by the Payment Date, MiQ Digital Ltd may charge interest on the overdue sum from the Payment Date at a rate equivalent to one percent (1%) above the then current base lending rate of such London clearing bank as MiQ Digital Ltd shall nominate from time to time. This charge may be levied until all amounts due are paid in full.

7.3 MiQ Digital Ltd may require full or partial payment of the Charges due either prior to the Start Date or during the lifetime of the campaign where the Advertiser:

7.3.1 places an Advertising Order directly with MiQ Digital Ltd without using the services of a media buying agency; or

is a media buying agency which is or becomes not officially recognised as such by the Institute of Practitioners in Advertising; or

7.3.2 the Advertiser (or any entity on whose behalf it is buying) is or becomes subject to an Insolvency Event.

7.4 No payment shall be deemed to have been received until MiQ Digital Ltd has received the Charges in cleared funds.

7.5 The Advertiser shall make all payments due under this Agreement without any deduction, whether by way of set-off, counterclaim, discount, abatement or otherwise unless the advertiser has a valid court order requiring an amount equal to such deduction to be paid by MiQ Digital Ltd to the Advertiser.

7.6 Subject to clause 7.3, MiQ Digital Ltd shall be entitled to invoice the Advertiser at the conclusion of each campaign for an Advertisement, or where a campaign runs for more than six (6) weeks, MiQ Digital Ltd may invoice the Advertiser every four (4) weeks in arrears.

7.7 The data used by MiQ Digital Ltd for the purpose of invoicing the Advertiser shall be based upon MiQ Digital Ltd’s advertising and reporting system from time to time in force. The Charges will be payable in full in the event of discrepancy between the purchased inventory and the actual number of Advertisements delivered provided the under-delivery is less than 10% of the purchased inventory for rich format Advertisements and 5% for all other Advertisements.

7.8 For the period from placing an Advertising Order until payment is made to MiQ Digital Ltd, the Advertiser shall hold the Charges on trust for MiQ Digital Ltd and in a specially designated account, separate from all other monies (save for other monies to be paid to MiQ Digital Ltd).

8. Intellectual Property Rights

8.1 The Advertiser agrees that it will obtain no Intellectual Property Rights in the layout, compilation, design, copy and organisation of the Media Vehicle.

8.2 The Advertiser grants to MiQ Digital Ltd and the Publisher a non-exclusive, worldwide, perpetual, royalty free license to transmit over the internet, use, display, copy, translate, create derivative works in respect of any Intellectual Property Rights embodied in any Advertisement and in any other information provided by the Advertiser to MiQ Digital Ltd pursuant to this Agreement.

9. Data Protection

9.1 We each have our respective obligations to relevant government authorities and to individuals whose personal data we process to comply with applicable data protection laws. Where the European Union (“EU”) General Data Protection Regulation (“GDPR”) and national implementing legislation apply in relation to any personal data that you provide to us, (A) in the instance of Proprietary Targeting & Insight Services we each act as a controller in our own right in regard to our respective processing of the personal data and (B) in the instance of Managed Advertising Services (such as those delivered via Google DBM), MiQ acts as a processor of Advertiser personal data. Please refer to our Privacy Notice for our EU offices (“EU Privacy Notice”) published at https://www.wearemiq.com/privacy-and-compliance#privacy-for-online-users-in-the-eu. Our EU Privacy Notice describes the processing activities of our EU offices as controllers of the personal data of our Clients, individuals connected to our Clients and other business contacts, in accordance with GDPR requirements. In fulfilling our duties to relevant government authorities and individuals under applicable law our EU offices will process personal data that you share with us, or that we obtain from other sources on your behalf, only for the relevant purposes that are set out in our EU Privacy Notice or any supplemental notice that we may provide to you in connection with a particular matter.

9.2 You may also have obligations under the GDPR and you will reasonably cooperate with us with respect to any personal data that are shared between us, in order to facilitate our compliance with the relevant provisions of the GDPR. If you disclose or transfer to us personal data concerning individuals who are connected to you, or are otherwise relevant to a matter on which we have been retained to provide our services to you, it shall be your responsibility as the controller of that data to transfer or otherwise disclose such personal data in compliance with GDPR requirements including (without limitation) by: (A) transferring the personal data to us only as necessary for us to provide the services for which you have engaged us; (B) having a lawful basis for disclosing the personal data to us; (C) providing all the information required to be provided by the GDPR, in the applicable circumstances, to the relevant individuals concerning the transfer of their personal data to us (including, where possible, a link to the EU Privacy Notice published on our website [https://www.wearemiq.com/privacy-and-compliance#privacy-for-online-users-in-the-eu]); and (D) assuming the primary responsibility for responding to data subject access requests in relation to personal data that you have shared with us.

9.3 We will cooperate with you when reasonably possible to ensure that the required information referred to above is made accessible to the relevant individuals; and we will meet our own obligations to provide information directly to the individuals concerned, such as any industry schemes that we may use (for example, IAB consent tool) to address setting of cookies on users’ devices and collection of personal data and further processing of user data, if required.

9.4 The description of our respective obligations under applicable data protection laws in this Agreement covers our respective obligations to relevant government authorities and to individuals whose personal data we process but does not create new duties or obligations between us by virtue of this data protection clause (except as explicitly stated concerning cooperation and our respective roles as controllers of personal data).

10. Warranties and Indemnities.

10.1 Each of the Parties represents and warrants to the other that:

10.1.1 it has the requisite power and authority to enter into and perform this Agreement; and

10.1.2 this Agreement constitutes binding obligations of the Party in accordance with its terms.

10.2 The Advertiser warrants and represents for the benefit of the Publisher and MiQ Digital Ltd that:

10.2.1 it is the owner of the Advertisement or it is has the authority of the owner of the Advertisement to provide the Advertisement to MiQ Digital Ltd and to the Publisher for display on the Media Vehicle; the reproduction and/or publication of the Advertisement on the Media Vehicle will not breach any contract or infringe or violate any Intellectual Property Right, any applicable laws, codes of practice (including the Codes of Advertising and Sales Promotion published by the Advertising Standards Authority) or any personal or proprietary right of any person including any rights of privacy anywhere where the Media Vehicle is accessed by a third party;

10.2.2 any information contained within the Advertisement and any Linked Site is accurate and is not misleading;

10.2.3 if any Advertisement or Linked Website contains a name or pictorial representation (photographic or otherwise) of any living person, the Advertiser has obtained the authority of such living person to make such use of name, representation and/or copy including use on the Media Vehicle or Linked Website (as the case may be);

10.2.4 the Advertisement and any Linked Website are legal and do not contain objectionable material, including unlawful, fraudulent, obscene or pornographic material or any material that is likely to incite racial hatred or which is defamatory of any person under the laws of any country in which the Media Vehicle is accessed by a third party;

10.2.5 the Advertisement and any Linked Website do not contain any viruses, bugs, worms, trojans or any other computer programming routines that are intended to damage, interfere or intercept any computer system or extract any data or personal information; and

10.2.6 where an Advertisement contains a hyperlink to a Linked Website, nothing in the coding or other configuration of that Linked Website will act so as to disable the ‘back’ button on a user’s Internet browser.

10.3 It is the responsibility of the Advertiser to notify the Publisher and MiQ Digital Ltd of any errors in any Advertisement and any complaints or claims made in respect of any Advertisement as soon as the same come to its attention.

10.4 Advertiser warrants that it will adhere to MiQ’s creative policy, posted at https://www.wearemiq.com/creative-guidelines/. Advertisers will be notified 30 days in advance of any changes being made to these terms.

10.5 Advertiser warrants that it will implement pixels in accordance with our pixel policy, posted here. Advertisers will be notified 30 days in advance of any changes being made to these terms. This includes, but is not limited to, adherence to the following stipulations:

10.5.1 Contact information or any data defined as obviously about an individual by the ICO (referred to as PII in the USA), such as names, postal & email addresses and phone, social security or credit card numbers, are prohibited from being passed into MiQ pixels. This includes contact information contained within website URLs. For the avoidance of doubt, online identifiers used for advertising & analytics purposes such as customer IDs, cookie & device Ids, IP addresses and granular location data, all of which may be defined as personal data that are not obviously about an individual, are permitted to be passed into MiQ pixels.

10.5.2 Any data fields that may reveal sensitive data characteristics (such as race, ethnic origin, political beliefs/affiliations, religion, trade union membership, genetics, biometrics [where used for ID purposes], health, sex life or sexual orientation) or data which relates to vulnerable data subjects including, but not limited to, under 16s, gambling or drug addicts, the elderly or the mentally ill/unstable.

10.5.3 Advertisers placing pixels on EU sites must implement these pixels in a manner which ensures that cookies are not placed on users’ devices until GDPR-compliant consent to do so has been granted by the user.

10.6 The Advertiser must keep the Publisher and MiQ Digital Ltd fully indemnified against all claims, costs, proceedings, demands, losses, expenses or liability whatsoever arising as a result of any breach of the warranties and representations set out above or as a result of any other breach or non-performance by the Advertiser of any other term set out in this Agreement or imposed by law.

11. Right to withdraw Advertisement

11.1 MiQ Digital Ltd may withdraw any Advertisement from the Media Vehicle and/or require any Advertisement to be amended if either MiQ Digital Ltd or the Publisher considers, in its sole discretion, that the Advertisement breaches any of the requirements set out in Clause 9.

12. Confidentiality

12.1 Each Party undertakes to the other that it will not divulge to any third party any information of a confidential nature disclosed to it by the other Party and may use such information solely for the purpose of this Agreement. However, that obligation to keep the information confidential does not apply in circumstances where such disclosure is required by law or any appropriate regulatory body; or such information is already in the public domain, other than as a result of a breach of this obligation of confidentiality.

12.2 The Advertiser must keep confidential all statistical or other data provided to it by MiQ Digital Ltd in connection with the placement of any Advertisement on the Media Vehicle, and acknowledges that such information is and will remain the property of the Publisher, and that it may not be disclosed by the Advertiser to any third party without the Publisher’s express written consent.

13. Limitation of liability

13.1 Neither MiQ Digital Ltd or the Publisher give any guarantees or warranties in respect of any other material placed on the Media Vehicle.

13.2 The Media Vehicle is provided on an “as is” and “as available” basis. MiQ Digital Ltd expressly excludes all warranties of any kind in relation to the Media Vehicle, including but not limited to warranties of title, fitness for a particular purpose, satisfactory quality and non-infringement of proprietary or third party rights.

13.3 MiQ Digital Ltd does not warrant or guarantee that the Media Vehicle and/or any information will meet the requirements of the Advertiser; or any errors or inaccuracies will be corrected; or the material on the Media Vehicle will be accurate and makes no representations as to its integrity or quality.

13.4 MiQ Digital Ltd shall not be liable for any failure to perform its obligations under this Agreement as a consequence of an event of Force Majeure.

13.5 MiQ Digital Ltd shall not be liable to the Advertiser in contract, tort (including negligence) or otherwise arising out of or otherwise in connection with this Agreement or the performance or observance of its obligations under this Agreement for any loss or damage of a consequential or indirect character or for any loss of goodwill, profit, business, abortive expenditure, anticipated savings or loss of business opportunity whether foreseeable or not.

13.6 MiQ Digital Ltd’s maximum aggregate liability in contract, tort (including negligence) or otherwise arising out of or in connection with this Agreement shall be limited in each six month period commencing on the date of signature of the Advertising Order, to the total amount of the Charges paid by the Advertiser to MiQ Digital Ltd for the placement of Advertisements in that six (6) month period.

13.7 Nothing in this Clause 13 serves to limit or exclude either Party’s liability for death or personal injury arising from its own negligence.

13.8 MiQ Digital Ltd shall not be liable to the Advertiser for failure to place an Advertisement due to the termination of the agreement between MiQ Digital Ltd and a Publisher. In such circumstances MiQ Digital Ltd shall refund to the Advertiser pro-rata any Charges still held by MiQ Digital Ltd that it the Advertiser has paid in advance in respect of the placement of such Advertisement(s).

14. Usage Statistics

14.1 Notwithstanding any provisions of the Advertising Order, the Advertiser acknowledges that MiQ Digital Ltd has not made any guarantees with respect to usage statistics or levels of impressions for any Advertisement. MiQ Digital Ltd provides the Advertiser with estimated usage statistics only as a courtesy to the Advertiser and will not be held liable for any claims relating to any usage statistics however supplied. The Advertiser acknowledges that delivery statistics provided by MiQ Digital Ltd are the official, definitive measurements of MiQ Digital Ltd performance on any delivery obligations provided in the Advertising Order.

15. Termination

15.1 Without prejudice to any other rights or remedies MiQ Digital Ltd may have at law, MiQ Digital Ltd may terminate this Agreement (or at its election suspend fulfillment of all or any part(s) of any Advertising Order) immediately by giving written notice if:

15.1.1 the Advertiser fails to pay any amount by its due date;

15.1.2 the Advertiser breaches any obligations contained in this Agreement and in the case of a remediable breach (which does not include any payment obligation under this Agreement), does not remedy such breach within seven (7) days of a written notice to do so; or

15.1.3 the Advertiser (or any entity on whose behalf the Advertiser is buying) is subject to an Insolvency Event.

16. Novation

16.1 In the event of the termination of the agreement between MiQ Digital Ltd and the Publisher relating to MiQ Digital Ltd’s ability to sell Advertising Space on the Media Vehicle, the Advertiser shall, if so directed by MiQ Digital Ltd, novate this Agreement to the Publisher and the Advertiser shall bear its own costs in respect of that innovation.

17. General

17.1 This Agreement is governed by, construed and interpreted in accordance with the laws of England and Wales, and the parties hereby submit to the non-exclusive jurisdiction of the Courts of England and Wales.

17.2 This document is the entire agreement between the Parties and supersedes all other agreements or arrangements, whether written or oral, express or implied (except in the case of fraud). No variations of this agreement are effective unless made in writing signed by both Parties or their authorised agents.

17.3 MiQ Digital Ltd shall be entitled to assign this Agreement to any associated company and to any purchaser of the whole or of the part of its business that has responsibility for this Agreement.

17.4 Failure or delay by MiQ Digital Ltd in enforcing or partially enforcing any provision of this Agreement shall not be construed as a waiver of any of its rights under this Agreement.

17.5 If any provision of this Agreement is found by any court, tribunal or administrative body of competent jurisdiction to be wholly or partly illegal, invalid, void, voidable, unenforceable or unreasonable it shall, to the extent of such illegality, invalidity, voidness, voidability, unenforceability or unreasonableness, be deemed severable and the remaining provisions of this Agreement and the remainder of such provision shall continue in full force and effect.

17.6 Where the Advertiser is buying on behalf of any other entity, it acts for the purposes of this Agreement as an agent on behalf of that entity (and not as a principal at law). That entity shall accordingly be considered liable as a Party to this Agreement for all the debts and liabilities of the Advertiser, notwithstanding that the Advertiser shall additionally be liable therefor.]

18. Insurance

18.1 Each Party shall take out a public liability insurance policy covering the risks relating to the performance of its obligations under this Agreement with a first rate insurance company.

18.2 Each Party must provide the other Party, upon request, with an insurance certificate certifying that the abovementioned policy has been taken out.

19. Rights of Third Parties

19.1 The Publisher may enforce this Agreement against the Advertiser subject to and in accordance with its terms and the provisions of the Contracts (Rights of Third Parties) Act 1999.

19.2 Except as provided in Clause 10.1, a person who is not a Party to this Agreement has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this Agreement but this does not affect any right or remedy of a third party that exists or is available apart from that Act.

19.3 Notwithstanding Clauses 10.1 and 10.2, the Parties may by agreement rescind or vary the terms of this Agreement without the consent of the Publisher.

Pixel policy

Pixel Implementation Guidelines

An advertiser or agency implementing pixels including Microsoft (Xandr), Google DV360 and MiQ’s Capture pixel technology on their webpages must adhere to the following guidelines in order to ensure that data is gathered in a safe and compliant manner.

Prohibited Datasets

The following types of data are prohibited from being passed into MiQ pixels:

Personally Identifiable Information

Contact information or any data defined as PII in the USA are prohibited, including:

  • Names
  • Postal or email addresses
  • Phone numbers
  • Social security numbers

For the avoidance of doubt, online identifiers used for advertising and analytics purposes such as customer IDs, cookie and device Ids, IP addresses and granular location data, all of which may be defined as personal data, are permitted to be passed into MiQ pixels.

Please note: when implementing a universal pixel on your website(s) all information present in web URLs will be passed into the pixel. As a result please be mindful not to place the pixel on any part of the website where PII, such as an email address used to log in, may be present in the URL.

Sensitive data categories

Any data fields which may reveal the following attributes about a user:

  • race;
  • ethnic origin;
  • politics;
  • religion;
  • trade union membership;
  • genetics;
  • biometrics (where used for ID purposes);
  • health;
  • sex life; or
  • sexual orientation.

Further information on sensitive data categories can be found on the ICO  website.

1.3 Vulnerable data subjects

Any data that relates to vulnerable users, for example:

  • Under 16s
  • Gambling or drug addicts
  • The elderly
  • The mentally ill/unstable

Restricted Datasets

The following data are restricted and may only be passed into a pixel with the prior approval of MiQ following a review from their DPO.

High risk information

Some standard advertising data fields may have high risk implications depending on their context

Accept/reject flags/passbacks for financial products which require a credit check – for example loans, mortgages and credit cards

Conversions for drug and pharmaceutical products

Transparency and Consent

European laws, including the General Data Protection Regulation (GDPR) and the e-Privacy Directive, create obligations for digital publishers (including advertisers) to give visitors to their sites and apps information about their use and sharing of personal data, as well as about the use of cookies, mobile ad IDs, and other forms of local storage. In many cases these laws also require that consent be obtained.

As a result advertisers that use pixels to attribute digital activity or perform retargeting, regardless of the technology used, are likely to need a transparency and consent solution in place on their site in order to continue using this technology at any meaningful scale. The solution for this which has been developed by the IAB and wider advertising community is the IAB Transparency and Consent Framework. The below are some steps which will enable you to leverage the IAB framework and its benefits:

Setup a CMP on your website. A CMP is a consent management provider which helps to read and/or set a user’s consent status. A CMP is not necessarily the company that surfaces the user interface to a user (although it can be the same). Go here for a list of IAB registered CMPs and here for more information on Google’s approach to consent management. In addition, MiQ have partnered with Pluto, a user-first CMP also registered with the IAB, which we can assist advertisers to implement, on-request, from May 16th.

Configure the CMP. The configuration of the CMP and any interface is completely in the control of the website owner. User Interface (Consent Modal) – you can use pre-configured user experiences provided by the CMP, or customise this yourself Vendors – vendors are the 3rd parties which will be presented within the consent modal on your site. You may include any company listed in the IAB’s Global Vendor List here. On MiQ campaigns:

MiQ (vendor 101), Microsoft (Xandr), Google (Doubleclick) and your adserver/floodlight tech (e.g. DCM, Sizmek, Flashtalking) are crucial in order for us to gather and use pixel data

Exchange partners such as Rubicon, Pubmatic, OpenX and MoPub may be useful if you adopt a “global” consent approach (see below)

Any 3rd party trackers which may be added in the creative by you or your agency are also useful to include, for example Nielsen, [m]Platform, Adobe, Oracle Type of consent – the IAB supports 2 main types of consent:
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Configure your pixels. Once consent is being gathered, the final step is to re-configure your pixels/floodlights in order to ensure that they only load after consent has been gathered. Your agency and/or adserver/tag manager account manager can support you with this. If you do not use a tag management system or floodlight technology, then we can provide you with revised pixels that will only load on consented users. Please let us know if this is the case and we can assist further.

Regardless of steps 1 and 2, we request that all advertisers make this step-3 change prior to May 25th.

Brand safety policy

MiQ is fully committed to providing brands with the maximum level of brand safety. MiQ is an IAB Gold Standard Certified Buyer and is certified by TAG Against Fraud and for Brand Safety.

Specifically, MiQ use leading independently certified content verification tools and proprietary technology to implement pre and post bid solutions, ensuring maximum brand safety levels and reducing fraud and piracy risk.

Brand safety policies

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Pre-bid –

1. DSP audited Inventory –
MiQ maintains a strict set of criteria for excluding unacceptable inventory in partnership with operated DSPs. Any inventory that we detect as falling within these criteria will be added to our DSP exclusion lists. Inventory is human audited by the DSP, or by inventory providers. Audits are conducted regularly to ensure validation of new domains or behavior changes to existing domains.

2. Inventory categorization standards –

MiQ excludes by default environments categorized as toolbar, plug-ins or extensions, incentivised clicks and contextual nudity. In keeping with listed best practices MiQ does not serve upon non-audited inventory sources, where categories cannot be determined.

3. Seller inclusion lists –

MiQ enforces a strict inclusion list of exchanges and publishers. Inclusion lists are scored based upon inventory quality and integrity. Inclusion lists have been curated from 8+ years of data and monthly ongoing human and data led audits.

4. Domain exclusion lists –

Domain exclusion lists are rigorously enforced at MiQ, and again by default are excluded from all campaigns. Domain exclusion lists have been created from 8+ years of data mining and human audits, these continue to be refreshed on a weekly cadence. MiQ accommodates advertiser and / or agency exclusion lists – these are updated weekly. This includes but is not limited to GroupM, Publicis, OMD global exclusion lists.

5. 3rd party ad verification –

MiQ have close partnerships with MRC accredited internet services; AppNexus, Google, Integral Ad Science, Comscore, Digital Envoy, Adloox, Moat, DoubleVerify among others. Integral Ad Science and DoubleVerify specifically are used to determine and block pre-bid inventory that is deemed suspicious or consistent with adult, gambling, download, drug, nudity, alcohol, hate speech, offensive language content. Furthermore, sophisticated traffic suspected of botnet traffic or viewability interference is also blocked to provide additional pre-bid blocking parameters. Inventory that is unrateable is blocked, it is understood that inventory that is unrateable may be more liable to non-compliance.

6. Semantic / keyword blocking –

MiQ partners with Grapeshot (Oracle) to use advanced keyword technology to block and verify contextual attributes. By default, sensitive attributes are blocked. MiQ use Boolean logic to block when either keyword OR ad verification partner deems an impression unsuitable, not in an AND rule i.e. when both match. The combination of keyword and ad verification techniques prevents mismatch, providing a robust understanding of the nature of a page prior to purchase.

7. Log-level integrations –

MiQ have log-level integrations with Integral Ad Science, Moat, comScore and Grapeshot, ingesting raw impression feed data. This data is connected to AiQ and DSP feeds, to facilitate actionable outcomes within DSP targeting. Custom solutions for advertisers and / or agencies can be built seamlessly.

8. Inventory performance index –

MiQ categorizes sellers, publishers and domains based on the following metrics i.e. performance (CPA, CPC, CTR, CVR), consistency, viewability, ad clutter, ad collision etc. Scores are associated to each seller, publisher and domain which is in turn applied to DSP campaign setup. Layering historical campaign performance data provides further brand safety / fraud detection.

9. IP fraud prevention –

MiQ as well as working with leading 3rd parties in the industry, are again providing a proprietary solution to IP fraud, excluding on average 1-2M+ daily IPs in real-time. This by default is applied to all campaigns. This in its simplest form prevents geo mismatches between ad servers, blocks cloud hosting IPs etc. This prevents fraud that cannot easily be identified via inventory analysis alone, an IP safety layer is therefoe critical to ensure maximum brand safety standards.

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Post-bid –

1. 3rd party ad verification –

Upon bid submission and a winning auction (but before the ad has rendered) the text, images and links of the page are scanned and scored on a level of brand safety. By default, MiQ permit ad rendering to occur only if the content of the page has the maximum level of brand safety and no additional information about the content of the page has any conflict with mandatory pre-bid standards.

2. Daily refinement –

All levels of inventory are vetted on a post-bid nature to improve pre-bid setup. This is a continuous cycle and maintained via data scientists and automated methodology.

Learn –> Refine –> Action –> Learn –> Refine –> Action

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Bespoke –

Client best practices –

MiQ can ingest agency and / or advertiser best practices. Seamlessly applying domain, keyword, IP, geo exclusion lists to complement existing MiQ protocol.

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Takedown Policy –

Should a client want to stop an ad campaign or have any brand safety related queries, MiQ will guarantee activity be paused and queried within 24 hours but will endeavor to do this instantly. Clients should email notice to your account manager or the alias [email protected].

The contractual consequences of not taking down an ad in accordance with MiQ‘s Takedown policy are subject to the terms of each individual Insertion Order negotiated with each Buyer.

Anti-Piracy Policies –

MiQ employs a range of measures to prevent appearing alongside inappropriate or pirated content across our programmatic media buying. These range from proprietary MiQ solutions to Content Verification (CV) & Anti-Piracy (AP) tools provided through our partnerships with third party verification vendors.

MiQ mandates that CV & AP tools provided by vendors holding the TAG Brand Safety Certified Seal and the TAG Certified Against Piracy Seal are applied across all applicable activity.

MiQ primary vendors include Integral Ad Science (IAS) and DoubleVerify who both hold the TAG Brand Safety Certified Seal and TAG Certified Against Piracy Seal across their services.

Through these measures, MiQ achieves a brand safety floor across all applicable activity by avoiding content across the eleven sensitive topics in Tier 1 of the IAB Tech Lab Content Taxonomy 3.0:

– Arms & Ammunition
– Crime & Harmful acts to individuals and Society and Human Right Violations
– Death, Injury, or Military Conflict
– Online piracy
– Hate speech & acts of aggression
– Obscenity and Profanity
– Illegal Drugs/Tobacco/eCigarettes/ Vaping/Alcohol
– Spam or Harmful Content
– Terrorism
– Sensitive Social Issues

In addition to this brand safety floor, MiQ works with clients where requested to define a brand suitability profile based on additional categorisation of inventory. This brand suitability profile is then implemented through domain & app inclusion lists, dynamic content filtering & blocking provided by third party verification vendors as well as keyword & semantic targeting or filtering.

MiQ also receives log level data across activity where our IAS monitoring pixel is present which which provides impression level Brand Risk & Piracy analysis. This data is used to supplement decisioning for MiQ’s proprietary pre bid filtering and enhance overall protection.

Creative guidelines

For more information click here.

Modern slavery statement

MODERN SLAVERY STATEMENT FOR MiQ DIGITAL LIMITED
(“THE COMPANY”)

Download this document here.

This Statement sets out the measures that MIQ Digital Limited, The Company, has taken and continues to take to ensure that modern slavery and/or human trafficking does not take place within our business, our clients, or our supply chain. The Company commits to supporting and respecting the UN Universal Declaration of Human Rights, the 10 Principles of the UN Global Compact, and other internationally proclaimed human rights standards, across the organisation. This includes section 54(1) of the UK Modern Slavery Act 2015 and constitutes the Company’s slavery and human trafficking statement for the financial year ending 31 December 2022. It was approved by the Company’s board of directors on 31 August 2023.

Our Commitment

Modern slavery is a crime and a violation of fundamental human rights. It takes various forms, such as slavery, servitude, forced and compulsory labour and human trafficking, all of which have in common the deprivation of a person’s liberty by another in order to exploit them for personal or commercial gain. The Company is committed to acting ethically and with integrity in all our business dealings and relationships. We continue to implement and enforce effective systems and controls to ensure modern slavery is not taking place anywhere in our own business or in any of our supply chains.

Our Business

The Company is an international marketing intelligence company. We employ over 1,000 people in 9 countries located in North America, Europe, Middle East, and the Asia Pacific region and predominantly staffed by highly skilled employees. This statement applies to, and covers all, of the Company’s subsidiaries and any other company within its corporate group. Our key supply chains comprise of:

  • Digital advertising marketplaces/demand side platforms (DSPs);
  • Data suppliers;
  • Other IT and technical service companies;
  • Other companies supplying services connected to the serving, monitoring and verification of on-line advertisements.

We consider that the sector that we operate in, the transactions that we undertake and any business relationships that we enter into all carry a low risk in terms of slavery and human trafficking.

Our Approach

The Company will remain alert to risk from any form of modern slavery including, but not limited to, child labour, slavery, human trafficking, exploitation, workplace safety and relevant labour laws. If the Company has any reason to suspect that any of its suppliers are affected by slavery or human trafficking, it will carry out reasonable and appropriate investigations and take necessary action. We are committed to acting ethically, responsibility, socially and with integrity in all our business relationships. We ensure that there are effective controls in place to identify and safeguard our business from any form of modern slavery in our business, clients, or supply chain.

We adhere to several Company-wide policies and procedures to ensure that we conduct our business in an ethical and transparent way. This is a broader commitment to conducting business the right way.

  • Right to work: we operate a robust process to ensure that right to work eligibility is carried out to safeguard against human trafficking or individuals being forced to work against their will;
  • Global Policies: MiQ has policies for each region relating to Whistleblowing and Anti-Bribery and Corruption.
  • Vault Whistleblowing: Introduction of a third party reporting system – Vault – where individuals can raise concerns (anonymously if they wish) about how colleagues and prospective colleagues are treated, and report any suspicious practices within our business, clients, or supply chain, without fear of reprisal.

Our Suppliers and Customers

We have a zero tolerance approach to dealing, or supporting, any business in our supply chain and from customers knowingly involved in slavery or human trafficking. We expect all companies with which we work with are committed to, and have respect for, the protection and preservation of internationally recognised human rights. In 2022 we had a formal third party and vendor management program in place which included:

  • Account management meetings;
  • Legal review;
  • Third party risk register and risk management.

Our Performance Indicators

We continuously monitor the effectiveness of the steps that we are taking to ensure that modern slavery and/or human trafficking does not take place anywhere within our business, customers, and supply chain.

We will review the risk from modern slavery and human trafficking annually and assess whether the risk has increased. If so, then we will consider what further actions are required to ensure that slavery and human trafficking is not taking place in any part of our business or supply chains.

Lee Puri

 

Co-founder

ESG Statement

Download this document here.

At MiQ we have a commitment to acting responsibly and sustainably across all of the activities we undertake as part of our business. Our planet and communities require us to transition to a more sustainable and inclusive method of working. Engaging with a range of stakeholders, we aim to promote our approach to acting responsibly to Environment, Social and Governance (ESG) challenges to support the transition to a sustainable and inclusive society. MiQ’s goal is to be a leader in responsible and sustainable business practices.

Our approach to ESG is demonstrated through our improvements in sustainability as part of our business practices. We try to operate transparently and take responsibility in what we do as a business while encouraging our clients to adopt responsible ways of working. Below outlines our objectives to achieve

Environmental Actions

At MiQ we’re targeting ways to minimize our carbon footprint and achieve climate goals and commitments. The focus is to work closely with agencies and brands to execute carbon neutral digital advertising campaigns. The aim is to measure, report, reduce and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend:

  • Act on climate change by making environment sustainability a key focus area for our business
  • Create opportunity for our clients to spend responsibly and understand the carbon footprint of their campaigns
  • Continuously improve our processes and procedures to achieve net zero carbon emissions on Scopes 1, 2 and 3 by 2030
Social Actions

At MiQ, we believe in over-delivering for our people. We continuously engage with our employees to ensure that our values translate into actions. We encourage communication, engagement and fostering an open and inclusive workplace. We invest in our people and their working environment by creating and maintaining a safe and healthy working environment to ensure ongoing professional development by:

  • Relentlessly focussing on being inclusive every day and promoting a diverse and equitable work environment
  • Encouraging transparency through an Open Door culture for employees to feel empowered to speak up
  • Fostering employee engagement and community connection through volunteering

Our objectives are to encourage mutual trust and understanding where we respect one another and each other’s individual rights and customs.

Governance Actions

At MiQ we aim to promote a strong governance and robust risk and compliance policy. Our procedures and systems are to be followed by all within our business to encourage high levels of personal, and professional, integrity by:

  • Fostering accountable governance throughout the business with policies that keep our people and our business safe
  • Maintaining high ethical and safety standards at all times
  • Protecting and securing both our own and our clients’ data

We deliver ongoing mandatory training to all employees to maintain our compliance across our business. We will not enter into, or maintain, relationships with individuals or organisations engaged in, or suspected of being involved in, illegal or activities which go against our Human Rights Policy. Furthermore, we ensure that clients, third parties and individuals that we conduct business with adhere in accordance with our anti-money laundering, anti-bribery and corruption policies.

Lee Puri

Co-founder

USA – Transparency in Coverage (TiC) Machine Readable Files (USA only)

For more information click here.

Política de Privacidad

Please click here to view the Política de Privacidad.