© WHO / Pierre Albouy

Interacting with the media for responsible reporting of suicide is significant because media reporting of suicide can lead to a rise in suicide due to imitation – especially if the report is about a celebrity or describes the method of suicide. Conversely, stories of hope and overcoming difficulties following a suicidal crisis can have a protective effect for people experiencing distress.

The WHO has produced resources on reporting of suicide for media professionals and filmmakers. A Quick reference guide: responsible reporting on suicide outlining the do’s and don’ts for suicide reporting has also been published. Using these resources, the aim at the country level is to work with national media bodies, and at the local level to work with local media outlets such as local newspapers or radio stations to promote responsible reporting of suicide and self-harm.

Recognizing the need to monitor media outlets for responsible reporting of suicide, the WHO Eastern Mediterranean Regional Office developed a comprehensive and brief media monitoring tool. This tool enables countries to monitor the media reporting on suicide at country level, assess responsible reporting practices and develop targeted strategies for improvement. By doing so, the aim is to promote, strengthen and provide training for responsible reporting practices, ultimately contributing to more effective suicide prevention strategies.