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行為經濟學 （英語：Behavioral economics ），經濟學 的一個分支，承襲經驗主義 ，並受到心理學 與認知科學 的影響，探討社會、認知 與情感的因素，與個人及團體形成經濟決策 的背後原因，並從而了解市場經濟 運作與公共選擇的方式[ 1] 行为金融学 這個子學科。
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