McDonald's bans shirtless and shoeless patrons from its restaurants - despite summer campaign featuring bikini-clad women and semi-naked men

  • McDonald's store in Melbourne is under fire for shirtless and barefoot ban
  • Food chain's summer advert features bikini-clad women and shirtless men
  • Store was forced to remove sign reading: 'no shirt, no shoes, no service'
  • It was taken down and replaced with polite version after being slammed

By EMILY CRANE FOR DAILY MAIL AUSTRALIA

Published: | Updated:

A McDonald's store has come under fire for trying to ban shirtless and shoeless customers, despite an advertising campaign showing semi-naked patrons in stores.

The McDonald's store in Oak Park, north of Melbourne, initially put up a sign reading 'no shirt, no shoes, no service' but soon replaced it after being accused of contradictory standards.

The fast food chain's popular summer television advertisement features bikini-clad women, shirtless men and people going barefoot as they order food inside a store.

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The McDonald's store in Oak Park, north of Melbourne, initially put up a sign reading 'no shirt, no shoes, no service', despite an advertising campaign showing semi-naked patrons in stores (pictured)

The McDonald's store in Oak Park, north of Melbourne, initially put up a sign reading 'no shirt, no shoes, no service', despite an advertising campaign showing semi-naked patrons in stores (pictured)

It also shows a surfer trying to get water out of his ear at the cash register and children playing inside in their swimming costumes. 

The Oak Park store replaced their sign with a more polite version after they were slammed for the shirtless and barefoot ban, the Herald Sun reports.

It now reads: 'For the comfort of all customers we request shirts and shoes to be worn when in store please.' 

The fast food chain's popular summer television advertisement features bikini-clad women, shirtless men and people going barefoot as they order food inside a store

The fast food chain's popular summer television advertisement features bikini-clad women, shirtless men and people going barefoot as they order food inside a store

The Oak Park store replaced their sign with a more polite version after they were slammed for the ban. It now reads: 'For the comfort of all customers we request shirts and shoes to be worn when in store please.'

The Oak Park store replaced their sign with a more polite version after they were slammed for the ban. It now reads: 'For the comfort of all customers we request shirts and shoes to be worn when in store please.'

Some outraged customers called for the fast food chain to be more relaxed with its customers arguing it wasn't fine dining.

'McDonald's is becoming over-sensitive, a dress code has never been an issue in the past,' customer Timothy Wells told the Herald Sun. 

'Will thongs be inappropriate next?'

The McDonald's store in Oak Park would not comment on the sign or the shirtless and barefoot ban. 

Some outraged customers called for the fast food chain to be more relaxed with its customers arguing it wasn't fine dining

Some outraged customers called for the fast food chain to be more relaxed with its customers arguing it wasn't fine dining

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