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Sales & Marketing: Buying Advice, Tips, and News

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Customers are at the core of any business, and customer relationship management (CRM) systems help you make the most of every interaction. Find the one that best suits your needs with these tested picks.

By Neil McAllister
People sitting at computers

There's no 'special treatment' for White House social accounts. At VidCon, Biden's digital strategist details how officials are working with content creators and fighting misleading 'cheapfakes.'

By Rob Pegoraro
A photo of a phone open to a tweet from President Biden's X account showing the "Dark Brandon" meme of Biden with laser eyes
4.5
Editors' Choice

Zoho continues to lead the CRM category thanks to its unbeatable price and many new, useful capabilities, including deep customization and the Zia AI tool.

By Alison Barretta
Zoho CRM Logo

Take 20% off your first 90 days and lock in your email strategy way ahead of the holiday season.

Women, owener of small business packing product in boxes - stock photo

Whether you want to send your customers ads, surveys, newsletters, or special offers, these top-rated email marketing software systems deliver the goods.

By Neil McAllister
Email Marketing
4.0

Zoho Campaigns excels at automation and tracking and features a long list of integrations with Zoho's other SMB software so you can build the toolset you need to meet your email marketing goals.

By Gabriel Zamora
Zoho Campaigns logo
3.5

Campaign Monitor is an email marketing service with an intuitive interface, rich templates, and powerful analytics, but it trails the competition in customization and customer support.

By Gabriel Zamora
Campaign Monitor Logo

Customer relationship management (CRM) doesn't have to be costly and complicated. These tested, top-rated systems cater to smaller businesses that want CRM benefits without the hassles.

By Neil McAllister
Salesforce Essentials
3.5

Twilio SendGrid Marketing Campaigns is a somewhat simple email and digital marketing solution, but one that's built on a reliable and highly scalable mail transfer agent service infrastructure.

By Gabriel Zamora
Sendgrid logo
3.5

Omnisend's template-heavy, user-friendly email marketing tool is good for small and midsize marketers, particularly those seeking extensive SMS support, though it lacks the robust analytics of some competitors.

By Gabriel Zamora
Omnisend Logo
4.0

Klaviyo is an email marketing service with especially strong reporting tools for small and midsize businesses.

By Gabriel Zamora
Klaviyo Logo
4.0

Less Annoying CRM addresses the needs of small businesses and start-ups by offering an affordable, easy-to-use platform that excels at the basics.

By Alison Barretta
Less Annoying CRM logo
3.5

Constant Contact offers accessible marketing automation, e-commerce and social media marketing integrations, and AI tools that cater to small businesses.

By Gabriel Zamora
Constant Contact

The feature makes it easier to unsubscribe from unwanted emails.

By Emily Price
Gmail app on an Android phone
4.0

The entry-level Salesforce Starter is a highly customizable, small business-friendly CRM that offers a clear upgrade path to Salesforce's more feature-rich tiers.

By Alison Barretta
Salesforce logo

Still curious about Mastodon? The commercial version of WordPress.com now integrates with the social network, meaning your blog can become a profile for the fediverse.

By Rob Pegoraro
The WordPress logo appears on a smartphone's screen in front of a stylized image of the Earth

Selecting the right productivity and communication software for your small business is no small task. Hundreds of our readers voted for their favorites to help you decide.

By Eric Griffith
Business Choice 2022: The Preferred Project Management and CRM Brands
4.5
Editors' Choice

HubSpot Marketing Hub covers sales, automation, and email campaigns, making it an outstanding end-to-end promotional solution.

By Gadjo Sevilla  & Gabriel Zamora
HubSpot Logo
4.0
Editors' Choice

Brevo's expanded email marketing service is now a comprehensive hub that delivers enhanced automation, varied templates, and terrific CRM functionality, while remaining surprisingly easy to use.

By Gadjo Sevilla  & Gabriel Zamora
Brevo logo
4.5
Editors' Choice

Campaigner provides robust automation tools, excellent analytic features, and competitive pricing, with something to offer for newcomers and seasoned digital marketers alike.

By Gabriel Zamora