Indeed prepares for 2025 rollout of its new AI tool, Pathfinder, which aims to help job seekers
Indeed's AI-fueled Pathfinder tool, which will be launched in early 2025, aims to help candidates identify a career path and new opportunities.
Advertising
Quantum computing will be the next big tech trend to have a major impact on marketing, says Citi CMO Alex Craddock
We're just years away from quantum computing making a major impact on our lives, says Citi CMO Alex Craddock.
Warner Bros. Discovery says it will beef up ads on its Max streaming service
Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.
Cybertruck reviewer says a sponsor didn't want to be featured in his video with the vehicle
YouTuber Zack Nelson, who owns other Teslas, said he's considering selling his Cybertruck due to its polarizing nature.
How JLL improved marketing performance and lowered costs, according to CMO Siddharth Taparia
Siddharth Taparia developed a system tracking marketing's impact on the business.
A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off
WhatsApp is helping Meta generate new revenue growth, and it shows how the company can benefit as users move from public posting to private chats.
Private equity giant KKR is in talks to acquire the adtech company Integral Ad Science
A take-private deal by a private equity firm like KKR could help IAS grow further without the quarterly Wall Street scrutiny.
Read the NYT's postelection memo urging open-minded, fair, and 'unflinching' coverage
New York Times leaders urged the newsroom to be "unflinching" but "fair" in coverage after former President Donald Trump's election victory.
Advertisement
Advertisement
Hollywood goes conservative as an economic shift fuels a turn toward faith and family-based shows
After playing to the coasts, Hollywood is leaning into faith-based, conservative-themed, and family-aimed entertainment.
Dozens of New York Times tech workers cross the picket line on Election Day
New York Times tech workers are striking over remote work, pay equity, and subcontracting limits.
New York Times tech workers are going on strike at the worst possible time
New York Times tech workers went on strike Monday, threatening to disrupt operations during the presidential election and its aftermath.
Netflix gaming exec reveals a new AI role after the shutdown of a buzzy games studio and layoffs
Mike Verdu, Netflix's former games chief, is now leading AI-driven game development for the streaming giant.
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad experts say.
Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire
Business Insider reviewed six MrBeast pitch decks for brands such as GM, Ford, and LG to see how he positions himself for sponsorship deals.
Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga in 2022.
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Brian Williams' executive producer dishes on Amazon's leap into live news
Amazon is launching an election night special hosted by Brian Williams. BI interviewed the show's executive producer.
Evertune is building marketing analytics tools for LLMs. Check out the pitch deck it used to launch from stealth with $4 million in seed funding from Eniac.
Evertune raises $4 million in seed funding to develop marketing analytics tools that boost SEO on LLMs like ChatGPT, helping brands analyze AI-generated recommendations.
Google delivers a big earnings beat fueled by AI growth
Google's parent company, Alphabet, reported strong third-quarter earnings bolstered by Google Cloud growth.
The Bezos-Washington Post crisis is getting worse
The Washington Post's decision not to endorse a candidate in the presidential election may have cost it hundreds of thousands of subscribers.
'People are furious': Bezos faces a Washington Post revolt after he reportedly blocked the paper from endorsing Harris
The news sparked fears of management interference and potential self-censorship in a tight race.
Advertisement
Advertisement
4 things that have helped me be successful, according to Citi CMO Alex Craddock
Earlier this year, Citi named Alex Craddock its chief marketing and content officer. Here's the advice he'd give to aspiring marketing leaders.
13 creator-economy startups to watch in 2024, according to top VCs
Venture-capital firms shared the creator startups they saw as promising in 2024, from AI companies to influencer-marketing firms.
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he branched out on his own, launching a consulting firm.
The decline of Hollywood in one chart
LA's share of US film and TV jobs dropped to 22% in August from roughly 33% about two years earlier, a new data analysis found.
Disney's CEO plan sparks speculation on what the drawn-out Bob Iger succession means
Disney said Monday it would name a new CEO in early 2026 and appointed James Gorman as board chair. People close to the company have questions.
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad revenue and break cookie consent tech.
New York magazine is parting ways with Olivia Nuzzi following the revelation of her RFK Jr. relationship
New York magazine is parting ways with Olivia Nuzzi after a third-party investigation into her work, which found no inaccuracies or biases.
Amazon's newest branded entertainment show wants to tie its boxes to 'spreading joy'
Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the traditional TV spot.
TikTok is starting to help creators manufacture their own products
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Shop, as the company looks to drive up sales.
Why Netflix is betting big on true-crime shows despite legal drama
Netflix continues to seek out true-crime shows despite the legal risks. "Monsters: The Lyle and Erik Menendez Story" is the latest big hit.
Advertisement
Advertisement
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential brand initiative since its Credit Suisse acquisition.
5 big questions Netflix is facing from Wall Street
Analysts break down the challenges and opportunities facing Netflix as it seeks its next growth avenues.
Netflix's new gaming chief shakes up the division with a hire from Epic and layoffs
Netflix's new games president, Alain Tascan, appointed Jeet Shroff in a VP role. The company also conducted layoffs.
Read the pitch decks of 6 startups looking to disrupt dating apps and social networking that have raised millions
Social networking and dating startups used these pitch decks to raise Series A and seed venture rounds.
Threads app chief shares her top advice for creators on how and when to post — as the engagement-bait debate swirls
Meta is sharing new advice for Threads creators about how often and when to post content, as the platform contends with engagement bait.
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on the latest marketing techniques and jargon.
Substack has been ramping up in-person events, with creators hosting readings, debates, and more
Substack's "Stacked Debates" events feature creators and foster dialogue. The platform is looking to expand with video, podcasting, and more.
How TikTok is changing the music industry and the way we discover new, popular songs
Here's how TikTok is changing and transforming the music industry. We've been tracking TikTok's ascent from social-media newcomer to music power player platform.
Roblox is showing signs of strength despite a blistering short-seller report
Roblox dropped 10% after Hindenburg accused it of inflating user numbers. But the stock rebounded, with Wall Street focused on growth potential.
There's new evidence Instagram's plan to win over teens is working
Instagram usage is at a high among US teens, per Piper Sandler. But TikTok is still teens' favorite.
Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million
Former NBA exec Andrew Yaffe recently joined Dude Perfect as the company's first CEO. He shared why the group is leaning on TV and touring.
Advertisers share what's working in AI and what's not as the hype cycle fades
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generative AI has come down to earth.
PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions of merchants that use its payments tech.
A new card lets influencers pay with content instead of cash at restaurants, spas, and more
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting as payment.
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seeks to automate creator prospecting and other tasks.
Adtech execs keep leaving. It's a sign of a new era.
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and retail media offer growth, but challenges remain.
Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to streamline its operations.
The influencer middle class is feeling the pain as marketers turn toward superstars
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as campaign performance and cost efficiencies slip away.
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and arrives ahead of an upcoming "Sesame Street" revamp.