"Display advertising impact: search lift and social influence."

Panagiotis Papadimitriou et al. (2011)

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DOI: 10.1145/2020408.2020572

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Panagiotis Papadimitriou, Hector Garcia-Molina, Prabhakar Krishnamurthy, Randall A. Lewis, David H. Reiley:
Display advertising impact: search lift and social influence. KDD 2011: 1019-1027

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