"Live Stream Influencer Marketing on Consumers' Offline Purchase Intention: ..."

Peilin Zhang et al. (2021)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-30

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Peilin Zhang, Chih-Wei Fred Chao, Hussain M. Aljaroodi, Raymond Chiong:
Live Stream Influencer Marketing on Consumers' Offline Purchase Intention: A Quantitative Study. PACIS 2021: 111

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