"Relationships between brand awareness and online word-of-mouth: an example ..."

Shu-Hsien Liao et al. (2012)

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DOI: 10.1504/IJWBC.2012.046259

access: closed

type: Journal Article

metadata version: 2020-09-29

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Shu-Hsien Liao, Chih-Chuang Wu, Retno Widowati, Mei-Ying Chen:
Relationships between brand awareness and online word-of-mouth: an example of online gaming community. Int. J. Web Based Communities 8(2): 177-195 (2012)

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