Neuromarca
Neuromarca
Neuromarca
Introducción:
Neuromarketing y Branding
Consideraciones finales
REFERENCIAS
Britt, B. (2004), “Automakers tap consumer brains”, Automotive News Europe, Vol. 9 No. 1, Págs.
1-22.
Calne, D. (2007). En: Roberts, K. (Eds), Lovemarks: The Future Beyond Brands. (pág. 37). New
York: Ed. Perseus.
Fleming, J. (2006). Is that a neuromarketer in your brain?. Gallup Management Journal. The Gallup
Organization, Princeton, NJ.
Fugate, D. (2007). Neuromarketing: a layman’s look at neuroscience and its potential application to
marketing practice. Journal of Consumer Marketing. Vol. 24. N. 7. Págs. 385-394.
Walton, C. (2004). “The brave new world of neuromarketing is here”, B&T (Australia), 19 November,
p. 22.