DAFTAR ISI

Halaman Sampul Luar............................................................................. i

Halaman Sampul .................................................................................... ii
Halaman Pernyataan Bebas Plagiat......................................................... iii
Halaman Pengesahan Skripsi ................................................................. iv
Halaman Persembahan Dan Motto.......................................................... v
Halaman Prakata..................................................................................... vi
Halaman Daftar Isi ................................................................................. viii
Halaman Daftar Tabel............................................................................. x
Halaman Daftar Lampiran....................................................................... xi
Halaman Abstrak..................................................................................... xii
Halaman Abstrack................................................................................... xiii

BAB I PENDAHULUAN

A. Latar Belakang ................................................................... 1

B. Rumusan Masalah............................................................... 10

C. Tujuan Penelitian ............................................................... 11

D. Manfaat Penelitian.............................................................. 11

BAB II KAJIAN PUSTAKA DAN HIPOTESIS

A. Landasan Teori................................................................... 12

B. Penelitian Sebelumnya........................................................ 37

C. Kerangka Pemikiran........................................................... 41

D. Hipotesis............................................................................. 41
BAB III METODE PENELITIAN

A. Jenis Penelitian................................................................... 42

B. Lokasi Penelitian ............................................................... 43

C. Operasionalisasi Variabel................................................... 43

D. Populasi dan Sampel........................................................... 44

E. Data yang Diperlukan ........................................................ 47

F. Metode Pengumpulan Data................................................. 47

G. Uji Instrumen...................................................................... 48

H. Analisis Data dan Teknik Analisis..................................... 49

BAB IV HASIL PENELITIAN DAN PEMBAHASAN

A. Hasil Penelitian................................................................. 56

B. Pembahasan Hasil Penelitian............................................ 81

BAB V KESIMPULAN DAN SARAN

A. Kesimpulan....................................................................... 85
B. Saran................................................................................. 86

DAFTAR PUSTAKA

LAMPIRAN
 DAFTAR TABEL

Table I.1 Riset Pendahuluan....................................................................................8

Table III.1 Operasionalisasi Variabel....................................................................43

Table III.2 Kerangka Sampel.................................................................................46

Table IV.1 Karakteristik Responden Berdasarkan Alamat....................................57

Table IV.2 Karakteristik Responden Berdasarkan Jenis Kelamin.........................58

Table IV.3 Karakteristik Responden Berdasarkan Usia.........................................59

Table IV.4 Karakteristik Responden Berdasarkan Pekerjaan................................60

Table IV.5 Karakteristik Responden Berdasarkan Pendapatan.............................60

Table IV.6 Karakteristik Responden Berdasarkan Pembelian...............................61

Table IV.7 Karakteristik Responden Berdasarkan Situs Web...............................62

Table IV.8 Hasil Uji Validitas Keputusan Pembelian...........................................64

Table IV.9 Hasil Uji Validitas Persepsi Risiko......................................................65

Table IV.10 Hasil Uji Validitas Kepercayaan Konsumen.....................................66

Table IV.11 Hasil Uji Reliabilitas..........................................................................67

Table IV.12 Distribusi Jawaban Variabel Keputusan Pembelian..........................68

Table IV.13 Distribusi Jawaban Variabel Persepsi Risiko....................................71

Table IV.14 Distribusi Jawaban Variabel Kepercayaan........................................75

Table IV.15 Hasil Analisis Regresi Linier Berganda.............................................77

Table IV.16 Hasil Uji F..........................................................................................78

Table IV.17 Hasil Uji t...........................................................................................79

Table IV.18 Hasil Uji Koefisien Determinasi........................................................80

 DAFTAR LAMPIRAN

Lampiran : Kuesioner

Lampiran : Tabulasi

Lampiran : Frekuensi Jawaban Responden

Lampiran : Hasil Uji Validitas Dan Uji Reliabilitas

Lampiran : Hasil Uji F, Uji T, Dan Uji R2

Lampiran : Surat Keterangan Telah Melakukan Riset

Lampiran : Kartu Aktivitas Bimbingan Skripsi

Lampiran : Sertifikat AIK

Lampiran : Sertifikat TOEFL

Lampiran : Biodata Penulis