Brick Façade Reaches Pinnacle of 300 East 50th Street in Midtown East, Manhattan

300 East 50th Street. Rendering courtesy of BKSK Architects

Façade installation has reached the top of 300 East 50th Street, a 23-story residential building in the Turtle Bay section of Midtown East, Manhattan. Designed by BKSK Architects and developed by MAG Partners in collaboration with Global Holdings, KRW Realty Advisors, Krown Point, and Safanad, the 275-foot-tall structure will span 170,000 square feet and yield 194 units, with 30 percent allocated to affordable housing, as well as ground-floor retail space, a cellar level, and a 30-foot-long side yard. 300 East 50th Street Owner LLC is listed as the owner and Urban Atelier Group is the general contractor for the property, which is located at the southeast corner of Second Avenue and East 50th Street.

The gray brick envelope has finished enclosing the top of the reinforced concrete superstructure since our last update in late October, when crews were closing in on the final story and roof parapet. Recent photographs show the two main sides of the building facing east and north almost completely clad, including the grid of floor-to-ceiling glass windows. Only the ground level and its set of perimeter columns and walls remains exposed behind the wraparound sidewalk shed.

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Work is also nearing completion on the southern lot line wall, which is finished largely in tan-painted concrete with a grid of smaller windows. A portion of the main brick façade wraps around the edges. The bulkhead is also visible from this angle.

Photo by Michael Young

The property was formerly occupied by a row of low-rise buildings, seen in the following Google Street View image.

300 East 50th Street in Midtown East, Manhattan via Google Maps

The main rendering looks at the northwestern corner of the building along Second Avenue. The first setback is situated on the 16th floor, topped with landscaped private terraces, while additional setbacks are found on the 18th floor. The roof parapet and mechanical bulkhead are lined with metal screens. The property will also feature 100 feet of ground-floor retail frontage on the northern and western elevations, with large windows framed by bronze-hued paneling.

300 East 50th Street is planned to house ten to 12 apartments per floor on levels two through 15, and five to seven apartments per floor on levels 16 through 23. Amenities include a shared rooftop deck, bicycle parking, a lounge, a fitness center, and an inner courtyard.

The nearest subways from the property are the local E and M trains at the Lexington Avenue-53rd Street station, and the local 6 train that connects underneath at the 51st Street station.

300 East 50th Street’s anticipated completion date is slated for the fourth quarter of 2025, as noted on site.

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3 Comments on "Brick Façade Reaches Pinnacle of 300 East 50th Street in Midtown East, Manhattan"

  1. This style of brick looks really nice on the newish 88th and 3rd tower. Idk about here maybe it’ll look better in person

  2. David : Sent From Heaven. | January 14, 2025 at 2:38 am | Reply

    Expensive bricks bought by rich people, to build castles on high hills: Thanks.

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