Bath & Body Works In Somerville Now Has Customer Loyalty Program

SOMERVILLE, MA — Bath & Body Works is celebrating its new loyalty program, My Bath & Body Works Rewards, which will be available for customers at all locations including the Somerville store.

Customers can enroll for the program through the My Bath & Body Works App, in stores, or online, the company said. With every $100 spend, loyalty shoppers receive a free product valued up to $16.50.

My Bath & Body Works Rewards was named a top ranked Loyalty Program in the U.S. Retail Health & Beauty category of the 2022 Loyalty Report by Bond. Produced in partnership with Visa, The Loyalty Report features an assessment of over 340 loyalty programs by more than 17,000 U.S consumers.

“We are exceptionally grateful to have a vibrant fan base of more than 60 million customers – and we’re thrilled to reward them by providing the very best that Bath & Body Works has to offer,” Brand President Julie Rosen said in a statement. “Customers have been eagerly awaiting the nationwide launch, and this is a big moment for us – we’ve worked hard to deliver a program that reflects what our customers have been asking for, and we’ve leveraged so many learnings and insights from both our beta market members and associates; they helped us craft this and that makes it even more special.”

The My Bath & Body Works loyalty program offers the following benefits to members:

• Earn points with every purchase ($1 spent = 10 points)
• Spend $100 or earn 1,000 points and redeem a free product of your choice (up to $16.50)
• Early access to big events and new fragrance launches
• Sneak peeks at new product drops and first access on limited product offerings
• A free birthday gift each year
• A free welcome offer upon signing up ($10 off $30 purchase)

“Here at Bath & Body Works, we aim to make the world and brighter and happier place through the power of fragrance – today’s launch gives us an exciting and meaningful extension of that commitment," Joanne Friess, Senior Vice President, Marketing Strategy, said in a statement. "We know that customers expect fun and engaging experiences whether shopping in our store, online or in the app, and we’ve crafted our program to deepen the engagement and connection with our customers.”

"I’m especially excited to underscore that a key differentiator from other loyalty programs is that our members can redeem their rewards for free full-size products, not just sample sizes,” she continued. "It’s another example of the importance of putting our customer wants and needs front and center.”

For more information on My Bath & Body Works Rewards and to enroll, visit: www.bathandbodyworks.com/loyalty-rewards.