… an approach to modeling heterogeneity lies in its estimation. A … model can recover complex
heterogeneity structures, making it … to mixture-of-normals models for modeling heterogeneity. …

… The more that an SC attribute level deviates from the reference alternative’s level, the more
… Conversely, as the SC design attribute level moves closer to the reference alternative’s level…

… social values; and the heterogeneity of individuals’ utility … the non-linearity and the
heterogeneity of the individual utility … As far as we are aware, heterogeneity in the utility function …

… heterogeneity in flavor and brand preferences while simultaneously exploring the heterogeneity
… As Table 2 shows, preferences for both flavor and brand are heterogeneous in our …

… attribute-level willingness-to-pay (WTP) to tailor the booking experience. Furthermore, the
study accounts for customers’ behavioral heterogeneity … the assessed attribute-level WTP. This …

… CI introduces the renowned concept of FM to allow defining weights of attributes not only
on the single-attribute level, but also on each subset of attributes in a nonadditive fashion. FM …

… above are followed, with the corresponding attribute level for the aggregate specified as the
… time is made, with the value (ie, attribute level) of aggregate time specified as the sum of free-…

… unobservable function that relates attribute level attractiveness to its … In our study, the attribute
level attractiveness ratings indeed … a high degree of preference heterogeneity, this requires …

… heterogeneous entity records consist of different attributes, we need to aggregate attribute
level … all their attribute level comparison results as a 2u(m + n) dimension evidence vector: …

… They suggest that each attribute level is an advantage or disadvantage relative to the other
alternatives, and therefore, the utility function for each alternative is the sum of its advantages …